Advertising Account Managers
| Posting date: | 12 September 2025 |
|---|---|
| Salary: | £33,400 to £35,400 per year |
| Hours: | Full time |
| Closing date: | 12 October 2025 |
| Location: | London, UK |
| Remote working: | On-site only |
| Company: | BANSI GLOBAL SOLUTIONS LTD |
| Job type: | Contract |
| Job reference: |
Summary
The role of an Advertising Account Manager is central to building and maintaining strong client relationships while ensuring the successful execution of advertising and marketing campaigns. They serve as the primary point of contact between clients and the agency, translating client needs into actionable strategies and creative solutions. At its core, this role requires balancing client expectations with agency capabilities to deliver campaigns that align with business objectives, brand identity, and market trends. Advertising Account Managers take on the role of strategic advisors, guiding clients through the complexities of advertising, whether digital, print, social media, or integrated campaigns. They are tasked with understanding client businesses in depth, including industry challenges, competitor activity, and consumer behavior, to tailor effective communication strategies. A critical role they play is coordinating across internal teams such as creative, media planning, production, and digital marketing to ensure smooth execution of campaigns from conception to delivery. They also manage project timelines, budgets, and resources, ensuring that client investments are maximized while campaigns are delivered on time and within scope. Beyond campaign execution, they also play a role in business development, identifying opportunities to upsell or cross-sell services to existing clients and assisting in pitching to new prospects. Their role extends to being brand guardians, ensuring consistency of messaging and adherence to client objectives across all marketing channels. They also play a crucial role in reporting and evaluation, presenting campaign performance metrics, analyzing results, and making recommendations for future improvements. In essence, the role of an Advertising Account Manager is both client-facing and internally collaborative, requiring a blend of communication, strategic thinking, negotiation, and organizational skills. They are brand advocates, problem-solvers, and project leaders, ensuring client satisfaction while driving agency success through effective campaign management. Their position is multifaceted, combining elements of strategy, creativity, analytics, and relationship management, making them an indispensable part of the advertising process and an essential partner to both clients and internal teams.
The responsibilities of an Advertising Account Manager cover a wide spectrum of tasks that ensure the smooth running of advertising campaigns and the satisfaction of client needs. One of the primary responsibilities is client relationship management, which involves maintaining regular communication, understanding evolving requirements, and building trust to foster long-term partnerships. They are responsible for gathering and interpreting client briefs, translating them into detailed instructions for creative and media teams, and ensuring that these are delivered accurately. Budget management is another critical responsibility, as they must prepare cost estimates, track expenditures, and ensure campaigns remain financially viable without compromising quality. They are accountable for monitoring project timelines, coordinating workflows, and making sure deliverables meet deadlines and quality standards. Advertising Account Managers are also tasked with conducting market research and analyzing trends to provide clients with informed recommendations on campaign strategies and target audiences. Another key responsibility is overseeing campaign execution across multiple platforms—digital, print, broadcast, or social media—while ensuring brand consistency and strategic alignment. They regularly prepare performance reports, analyze metrics such as ROI, engagement, or conversion rates, and present insights to clients to demonstrate campaign effectiveness. Problem-solving is a day-to-day responsibility, as unexpected challenges like shifting client demands, budget constraints, or creative revisions must be addressed swiftly and effectively. They are also responsible for collaborating with creative teams to brainstorm new ideas, reviewing campaign materials, and providing constructive feedback to align with client expectations. Additionally, they must work closely with media planners and buyers to optimize campaign placement, ensuring the best possible reach and results for the allocated budget. Building and maintaining relationships with external stakeholders, such as vendors, media houses, and production partners, is another important aspect of their role. They also carry responsibility for spotting growth opportunities, preparing proposals, and participating in pitches for additional projects or new accounts. A vital responsibility is compliance, making sure campaigns adhere to legal, regulatory, and ethical standards, including advertising codes of conduct. Beyond external responsibilities, they also mentor junior account executives and support staff, providing guidance, training, and supervision where necessary. Overall, the responsibilities of an Advertising Account Manager are comprehensive, covering every stage of the advertising lifecycle, from client briefing and planning to execution, reporting, and relationship nurturing. Their ability to balance creative vision with practical delivery ensures campaigns are both impactful and measurable, while their accountability for budgets, timelines, and client satisfaction makes them critical to agency operations and long-term business success.
The responsibilities of an Advertising Account Manager cover a wide spectrum of tasks that ensure the smooth running of advertising campaigns and the satisfaction of client needs. One of the primary responsibilities is client relationship management, which involves maintaining regular communication, understanding evolving requirements, and building trust to foster long-term partnerships. They are responsible for gathering and interpreting client briefs, translating them into detailed instructions for creative and media teams, and ensuring that these are delivered accurately. Budget management is another critical responsibility, as they must prepare cost estimates, track expenditures, and ensure campaigns remain financially viable without compromising quality. They are accountable for monitoring project timelines, coordinating workflows, and making sure deliverables meet deadlines and quality standards. Advertising Account Managers are also tasked with conducting market research and analyzing trends to provide clients with informed recommendations on campaign strategies and target audiences. Another key responsibility is overseeing campaign execution across multiple platforms—digital, print, broadcast, or social media—while ensuring brand consistency and strategic alignment. They regularly prepare performance reports, analyze metrics such as ROI, engagement, or conversion rates, and present insights to clients to demonstrate campaign effectiveness. Problem-solving is a day-to-day responsibility, as unexpected challenges like shifting client demands, budget constraints, or creative revisions must be addressed swiftly and effectively. They are also responsible for collaborating with creative teams to brainstorm new ideas, reviewing campaign materials, and providing constructive feedback to align with client expectations. Additionally, they must work closely with media planners and buyers to optimize campaign placement, ensuring the best possible reach and results for the allocated budget. Building and maintaining relationships with external stakeholders, such as vendors, media houses, and production partners, is another important aspect of their role. They also carry responsibility for spotting growth opportunities, preparing proposals, and participating in pitches for additional projects or new accounts. A vital responsibility is compliance, making sure campaigns adhere to legal, regulatory, and ethical standards, including advertising codes of conduct. Beyond external responsibilities, they also mentor junior account executives and support staff, providing guidance, training, and supervision where necessary. Overall, the responsibilities of an Advertising Account Manager are comprehensive, covering every stage of the advertising lifecycle, from client briefing and planning to execution, reporting, and relationship nurturing. Their ability to balance creative vision with practical delivery ensures campaigns are both impactful and measurable, while their accountability for budgets, timelines, and client satisfaction makes them critical to agency operations and long-term business success.