Marketing and Sales Manager
| Posting date: | 09 September 2025 |
|---|---|
| Salary: | £28,389 to £32,796 per year |
| Hours: | Full time |
| Closing date: | 02 October 2025 |
| Location: | Worthing, West Sussex |
| Remote working: | On-site only |
| Company: | Worthing Theatres and Museum |
| Job type: | Permanent |
| Job reference: |
Summary
We’re looking for a Marketing & Sales Manager to lead and motivate a team and support the Director of Marketing & Sales in delivering revenue and audience growth. You’ll work with the team on creative marketing campaigns, manage box office operations, and drive audience development initiatives to ensure our brand stands out, ticket sales grow, and audiences keep coming back.
Main Duties, Tasks and Responsibilities
Team Management
Lead, mentor and motivate the sales team.
Conduct regular performance reviews and implement targeted training programmes.
Support a culture of accountability, innovation and collaboration across the sales team.
Marketing
Work with and manage the Campaign Officers to deliver cost-effective and creative marketing campaigns for WTM events under the guidance of the Director of Marketing & Sales, ensuring alignment with brand values.
Oversee the copywriting for WTM’s brochure and work collaboratively with the Design & Digital Manager to deliver the brochure for sign-off by the Director of Marketing & Sales and CEO/Creative Director.
Support CRM strategy development to enhance customer retention and lifetime value.
Provide marketing guidance for F&B initiatives (e.g. pre-concert dining packages).
All team members assist with promoter enquiries: signing off marketing materials, providing sales and marketing insights, and responding to requests for in-house marketing services.
Sales
Work with the Director of Marketing & Sales to fully utilise opportunities provided by our ticketing system for ticket allocations, priority booking windows, seat holds and real-time sales reporting, and to identify new partnerships to better understand and communicate with our audiences.
Optimise the use of our customer engagement tools for ticketing, phones and investigate the introduction of online live chat.
Manage relationships with external ticket agents to streamline allocations and maximise commission efficiency.
Fulfil our revenue management strategy (priority booking, phased seating, dynamic pricing).
Identify new revenue streams (e.g., tourism partnerships).
Oversee day-to-day sales operations, including event reconciliations, event-building, allocations, staff rota and holiday/sickness cover.
Audience Development
Spearhead campaigns to grow group bookings (e.g. corporate, education, tourism sectors).
Develop our membership scheme to grow numbers and improve retention.
Enhance provisions for our Access Scheme Members (Nimbus Disability), including tailored marketing and booking processes.
Launch and promote a new under-30s scheme to attract younger audiences.
What We Expect From Our Managers
Be a positive ambassador for WTM, articulate and deliver the charity’s mission.
Foster an environment of collaborative working and inclusivity.
Manage and develop team members to ensure all staff can work effectively and to the best of their ability.
Ensure WTM’s HR policies and procedures are followed and implemented with direct reports.
General duties of all WTM staff
Undertake all duties in accordance with WTM policies, in particular those relating to Customer Care and Equal Opportunities.
Undertake such other duties as may reasonably be allocated to the postholder, which may involve providing assistance in any section of the department as may be required from time to time.
Undertake any duties regarding health, safety and welfare at work, civil contingencies and business continuity which may reasonably be allocated to the postholder as a result of legislation, codes of practice or WTM policies.
Promote the service and WTM positively at all times.
The post holder will be required to undertake such other duties as may be required within the grade and competence of the postholder. Therefore, the list of duties in this job description should not be regarded as exclusive or exhaustive.
Please note duties will be set out in this job description but please note that WTM reserves the right to update the job description, from time to time, to reflect changes in, or to, the role. The post holder will be consulted about any proposed changes. Significant permanent changes in duties and responsibilities will require agreed revisions to be made to this job description.
Personal Criteria – What You Bring
Essential Experience, Skills and Knowledge
Experience in a supervisory role in a marketing or sales environment, preferably in the arts, culture or heritage sectors.
Proven track record of meeting/exceeding sales targets in a fast-paced environment.
Expert proficiency in ticketing systems (Spektrix preferred) and CRM platforms.
Strong analytical skills with experience in data-driven decision-making (e.g. pricing strategies, audience segmentation).
Exceptional management skills, with experience managing hybrid teams (full-time, part-time and casual staff).
Demonstrated ability to negotiate partnerships and manage external stakeholders.
Excellent written/verbal communication skills, with the ability to tailor messaging for diverse audiences.
An understanding of equity and inclusion and how to apply this in the workplace thinking about both customers and colleagues.
Desirable Experience, Skills and Knowledge
Familiarity with AI-driven marketing tools or chatbots for customer engagement.
Knowledge of accessibility standards and inclusive marketing practices.
Main Duties, Tasks and Responsibilities
Team Management
Lead, mentor and motivate the sales team.
Conduct regular performance reviews and implement targeted training programmes.
Support a culture of accountability, innovation and collaboration across the sales team.
Marketing
Work with and manage the Campaign Officers to deliver cost-effective and creative marketing campaigns for WTM events under the guidance of the Director of Marketing & Sales, ensuring alignment with brand values.
Oversee the copywriting for WTM’s brochure and work collaboratively with the Design & Digital Manager to deliver the brochure for sign-off by the Director of Marketing & Sales and CEO/Creative Director.
Support CRM strategy development to enhance customer retention and lifetime value.
Provide marketing guidance for F&B initiatives (e.g. pre-concert dining packages).
All team members assist with promoter enquiries: signing off marketing materials, providing sales and marketing insights, and responding to requests for in-house marketing services.
Sales
Work with the Director of Marketing & Sales to fully utilise opportunities provided by our ticketing system for ticket allocations, priority booking windows, seat holds and real-time sales reporting, and to identify new partnerships to better understand and communicate with our audiences.
Optimise the use of our customer engagement tools for ticketing, phones and investigate the introduction of online live chat.
Manage relationships with external ticket agents to streamline allocations and maximise commission efficiency.
Fulfil our revenue management strategy (priority booking, phased seating, dynamic pricing).
Identify new revenue streams (e.g., tourism partnerships).
Oversee day-to-day sales operations, including event reconciliations, event-building, allocations, staff rota and holiday/sickness cover.
Audience Development
Spearhead campaigns to grow group bookings (e.g. corporate, education, tourism sectors).
Develop our membership scheme to grow numbers and improve retention.
Enhance provisions for our Access Scheme Members (Nimbus Disability), including tailored marketing and booking processes.
Launch and promote a new under-30s scheme to attract younger audiences.
What We Expect From Our Managers
Be a positive ambassador for WTM, articulate and deliver the charity’s mission.
Foster an environment of collaborative working and inclusivity.
Manage and develop team members to ensure all staff can work effectively and to the best of their ability.
Ensure WTM’s HR policies and procedures are followed and implemented with direct reports.
General duties of all WTM staff
Undertake all duties in accordance with WTM policies, in particular those relating to Customer Care and Equal Opportunities.
Undertake such other duties as may reasonably be allocated to the postholder, which may involve providing assistance in any section of the department as may be required from time to time.
Undertake any duties regarding health, safety and welfare at work, civil contingencies and business continuity which may reasonably be allocated to the postholder as a result of legislation, codes of practice or WTM policies.
Promote the service and WTM positively at all times.
The post holder will be required to undertake such other duties as may be required within the grade and competence of the postholder. Therefore, the list of duties in this job description should not be regarded as exclusive or exhaustive.
Please note duties will be set out in this job description but please note that WTM reserves the right to update the job description, from time to time, to reflect changes in, or to, the role. The post holder will be consulted about any proposed changes. Significant permanent changes in duties and responsibilities will require agreed revisions to be made to this job description.
Personal Criteria – What You Bring
Essential Experience, Skills and Knowledge
Experience in a supervisory role in a marketing or sales environment, preferably in the arts, culture or heritage sectors.
Proven track record of meeting/exceeding sales targets in a fast-paced environment.
Expert proficiency in ticketing systems (Spektrix preferred) and CRM platforms.
Strong analytical skills with experience in data-driven decision-making (e.g. pricing strategies, audience segmentation).
Exceptional management skills, with experience managing hybrid teams (full-time, part-time and casual staff).
Demonstrated ability to negotiate partnerships and manage external stakeholders.
Excellent written/verbal communication skills, with the ability to tailor messaging for diverse audiences.
An understanding of equity and inclusion and how to apply this in the workplace thinking about both customers and colleagues.
Desirable Experience, Skills and Knowledge
Familiarity with AI-driven marketing tools or chatbots for customer engagement.
Knowledge of accessibility standards and inclusive marketing practices.
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.