Brand and Digital Communications Manager
| Posting date: | 07 August 2025 |
|---|---|
| Salary: | £47,810.00 to £54,710.00 per year |
| Additional salary information: | £47810.00 - £54710.00 a year |
| Hours: | Full time |
| Closing date: | 26 August 2025 |
| Location: | Maidstone, ME16 9PB |
| Company: | NHS Jobs |
| Job type: | Permanent |
| Job reference: | C9380-25-0596 |
Summary
Key result areas: Lead the trusts brand and digital communications, ensuring clarity, consistency, and accessibility across all channels and audiences. Shape and embed our new brand identity and name, including voice, tone, style and brand guidelines, to strengthen our reputation and engagement with internal and external audiences. Lead the development of a new public website that clearly communicates our services, attracts talent, hosts accessible patient information, and meets statutory and legal requirements. Ensure WCAG 2.2 AA accessibility standards are embedded across all digital channels, championing inclusive and accessible communications across the trust. Oversee the creation of a digital patient literature library, ensuring it aligns with our new identity, is easy to navigate, and meets accessibility standards. Develop and grow our digital communication channels, including the public website, intranet, social media, and email, ensuring they align with the trusts priorities and audience needs. Work with internal communications and wider stakeholders to embed the new intranet, improving adoption, engagement, and the organisation of internal policies and procedures. Develop, implement, and evaluate with internal and external communication managers an outcome-focused digital communications strategy, aligning with the trusts objectives to increase engagement and raise our profile. Oversee digital communications, brand, design, and video content, ensuring it is high-quality, audience-focused, and compliant with our identity and NHS brand guidelines. Manage a high-performing digital, design, and multimedia team, providing leadership, guidance, and professional development to deliver impactful communications. Advise and support colleagues across the trust on brand and digital communications, helping them use digital and social media effectively to achieve their goals. Influence senior and trust-wide colleagues in brand and digital best practice negotiating how to embed new and better ways of working. Manage marketing projects and campaigns, from briefing and storyboarding to execution and evaluation, ensuring they align with strategic objectives. Seek opportunities to share our digital expertise across the NHS, exploring ways to generate income through digital, design, and video services. Please see the attached job description for full details of the main duties and responsibilities of the role. At KMPT, we are serious about diversity and inclusion, and we are working hard to build this into our DNA. We warmly welcome applications for any of our roles from people from diverse backgrounds, and we are proactively encouraging applications from under-represented communities for our more senior roles, like this one. **The post holder must hold a full, valid, UK driving licence and have access to a car/vehicle to use for business purposes (unless you have a disability as defined by the Equality Act 2010).**