Digital Trading Lead (.co.uk)
| Posting date: | 16 July 2025 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | £45,000pa |
| Hours: | Full time |
| Closing date: | 15 August 2025 |
| Location: | Windermere, LA23 1BQ |
| Company: | Lakeland |
| Job type: | Permanent |
| Job reference: | lakeland-3451 |
Summary
Digital Trading Lead (.co.uk)
Full time 39 hours
Fixed term (Maternity Relief) Until September 2026
£45,000pa
Hybrid working (Windermere Head Office – minimum 3 Full working days on site)
The Role
Our Marketing team are seeking a Digital Trading Lead (.co.uk) on a 6 month basis, covering a maternity leave.
The purpose of the role is to support the daily operations and trading growth of Lakeland.co.uk through merchandising activity.
The scope of the role includes, undertaking onsite trade planning, merchandising and operational activities required in order to deliver the .co.uk sales plan. You will work closely with the ecommerce Manager, Buying & Merchandising teams, Digital Acquisition channels, Development and Operations team and Customers Services as well as other 3rd parties to drive trade.
Knowledge & Experience
- Experience of digital merchandising, preferably B2C and ideally in a multichannel business.
- Demonstrated operational excellence of championing, leading and supporting change in a dynamic business.
- In-depth knowledge of e-commerce search and navigation best practices and strategies.
- Strong understanding of the online customer journey, UX principles and how to optimise to drive sales.
- Strong analytical skills with experience with digital analytics tools e.g. Google Analytics 360, Adobe Analytics to generate valuable insights and to develop recommendations for improvement
- Expert Excel user, with strong general computer literacy
- Ideally 3rd party supplier management experience
About Lakeland
Founded in the early 60s, with the same strong values of quality and customer care now as when we first started. From selling plastic bags for home freezing from the Rayner family garage in Windermere, to over 4000 kitchen and home products today, Lakeland has grown to the extent that we now send out thousands of parcels a day from our Kendal despatch centre, and we have stores nationwide, stretching from Aberdeen to Exeter, with more in the pipeline
Benefits
There are many benefits to being part of the Lakeland team. Other than being part of a huge and happy working family, our colleagues are rewarded with a competitive salary and a group personal pension plan.
There are 29 days’ paid holiday (including bank holidays) and generous discounts on our products. We offer a great retail environment, and the chance to be part of a team who like to work and socialise together
What would I be doing?
- Act as the lynchpin for .co.uk trading operations between internal and external parties, ensuring smooth delivery of the online merchandising strategy, driving delivery of the key online KPIs, including sales, conversion & customer satisfaction
- Deliver against the P&L for the .co.uk operation, identifying and executing improvement initiatives that will positively impact the online KPIs
- Brief, coordinate and prioritise digital messaging to support promotional or campaign activity to the Web Content Editors and Digital Designer, and ensure what is delivered reflects the Lakeland brand guidelines.
- Undertake regular (including daily) reporting to the E-Commerce Manager and other key stakeholders. Utilise analytics tools to identify trends and develop insights on customer behaviour and journey flows, creating and tracking goal flows to identify pain points in the user journey. Use analytics to trade the website tactically, and produce ad-hoc analysis of key site activities, identifying actionable insight.
- Develop and maintain the search and navigational strategy, working to continually optimise for both product findability and sales conversion. Lead the visual merchandising of all categories and curated pages, being reactive to trade and trends, whilst maintaining strong visual aesthetic
- Liaise with the wider marketing team and buying and merchandising to deliver coordinated campaigns and category level messaging, and to implement additional content including, but not limited to, trend pages and category pages
- Optimise on-site search through implementation of relevant keywords, synonyms and internal redirects, and continuously improve site navigability, including optimisation of drop down menus, taxonomy, facets and rules. Manage in-journey product recommendations using the e-commerce platform business tooling and 3rd party tools.