Senior Digital Communications Manager
| Posting date: | 09 July 2025 |
|---|---|
| Salary: | £54,550.00 to £61,412.00 per year |
| Additional salary information: | £54550.00 - £61412.00 a year |
| Hours: | Full time |
| Closing date: | 16 July 2025 |
| Location: | Cardiff, CF10 4BZ |
| Company: | NHS Jobs |
| Job type: | Permanent |
| Job reference: | C9028-25-0209 |
Summary
Lead, inspire, develop and support a team of communications professionals, ensuring effective allocation and prioritisation of workload. Ensure all direct reports have an annual appraisal, clear objectives, a personal development and training plan, and regular My Contribution reviews. Monitor sickness absence and comply with other HR processes. Demonstrate advanced strategic planning skills in the development of digital channels, campaigns and audience insights ensuring that key stakeholders and senior leaders are fully informed of progress, continuously assessing the effectiveness of progress and making course corrections when required. A focus on measurement and evaluation is vital for the effective delivery of work. Manage key relationships, ensuring clear communications objectives are agreed. Drive strategic planning, ensuring that national and local priorities are reflected in communications activity at both national and local levels, working closely with Welsh Government and Health Boards to ensure a co-ordinated approach to communications activity across Wales. Take responsibility for the day-to-day operational management and strategic development of all functions within the post holders portfolio, balancing the need for proactive service development and strategic leadership against the reactive demand of operational responsibilities and stakeholders. Remain politically aware and understand complex NHS and political issues and changing strategic situations. Work independently, guided by broad organisational strategies and policies and specific local and national guidelines, advising on how these should be interpreted and implemented. Frequently exercise judgement and make significant and informed decisions without the opportunity to discuss with colleagues, involving highly complex facts, figures and situations which require the analysis, interpretation and comparison of a range of options. This includes balancing differing professional opinions and positions on what is required for healthy behaviours. Analyse and assess conflicting information where expert opinion may differ or information may not be available, relying on judgement and critical thinking to deliver an appropriate outcome. Take responsibility for giving expert advice through systematic analysis and reports to inform strategic decisions for the organisation. This includes the development of complex communication strategies to deliver major public health campaigns and agendas. Set, monitor and forecast an accurate budget for specialist areas of work. Lead and sponsor specific communication projects to develop new ways of working in line with the strategies and business plans of the organisation. This includes planning and organising a broad range of complex activities and programmes of work on a short- and long-term basis, adjusting communication and project priorities and adapting work plans as required. Ensure robust evaluation of all work is undertaken and that findings inform future work. Actively stay up to date with a range of technologies, such as AI, apps and digital channels to support future development and maintain expertise in measurement and evaluation. Develop and maintain strategic links with NHS, broader public service, and third sector communications teams. Assist and deputise for the Head of Communications as required. You will be able to find a full Job description and Person Specification attached within the supporting documents or please click "Apply now" to view on Trac. The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.