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Area Manager

Job details
Posting date: 08 July 2025
Salary: £32,000 to £35,000 per year
Additional salary information: Career development opportunities. Vehicle or car allowance. Staff discounts and employee wellbeing initiatives.
Hours: Full time
Closing date: 07 August 2025
Location: East London, London
Remote working: On-site only
Company: The Fragrance Shop
Job type: Permanent
Job reference: EXLON

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Summary

Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at www.thefragranceshop.co.uk. We are expanding and are looking for an Area Manager to join the team and be part of a growing and vibrant brand. *Essex/East London & Anglia*

ROLE OVERVIEW
The Area Manager is responsible for leading store management teams to deliver outstanding customer service, sales performance, compliance, and operational excellence across their designated area. You will drive engagement with company values and ensure all KPIs are achieved. This role will be field based and report to the Regional Director.

KEY RESPONSIBILITIES
Drive achievement of sales, service, and operational KPIs across the area.
Conduct engaging monthly store visits and action planning.
Inspire customer-first behaviour and loyalty building.
Manage area recruitment and succession planning.
Champion compliance, health & safety, cost control, and loss prevention.
Lead, coach, and develop store teams to achieve their potential.
Maintain high visual merchandising and operational standards.

KEY SKILLS & COMPETENCIES
Retail area management experience.
Proven commercial acumen and KPI delivery.
Strong coaching, development, and people management skills.
Excellent communication, decision-making, and leadership capabilities.

WHAT YOU CAN EXPECT
Competitive salary and benefits.
Career development opportunities.
Vehicle or car allowance.
Staff discounts and employee wellbeing initiatives.

KEY OBJECTIVES & DELIVERABLES:
Achieve area sales, customer service, and compliance targets.
Build succession pipelines and optimise team capability.
Area performance reports.
Mystery shop and compliance audits.
Succession and development plans.

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