Marketing Exec

Posting date:	04 July 2025
Hours:	Full time
Closing date:	03 August 2025
Location:	HP10 9YU
Remote working:	On-site only
Company:	Dreams Ltd
Job type:	Permanent
Job reference:	Dreams_9783-8492

Summary

At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we`d like to make work a special place to be too. We`re the UK`s most loved bed retailer, so it`s important our people feel the love as well. There`s over 250 of us at our affectionally named `Bedquarters` in High Wycombe, Buckinghamshire, where every dreamer makes a difference.

We`re super passionate about our people-first culture, which means we like to keep things simple and celebrate every success, big or small! From a payday treats trolley to charity fundraisers and all-staff lunches, we know we do it best when we do it together.

And together we`ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We`re owned by the world`s largest bedding provider, Tempur Sealy, and have our very own Bed Factory right here in the UK. You`ll even get a guided tour when you join and that`s part of our mission to get you fully bed-ucated during your induction.

With 208 stores nationwide, 6 central warehouses and 12 delivery centres, we sell 14,000 mattresses, bases and headboards every single week. Now that`s a lot of Zzzs.

So if you`re bonkers about bed, silly for siestas and keen on your kip, we think Dreams could be the perfect place for you.

Dreams. Love your job.
We`re looking for a new Marketing Exec to join our Feather & Black brand based in Loudwater, Buckinghamshire. In this role, you will deliver comprehensive marketing plans. Support the Marketing Manager to drive brand visibility, enhance marketing positioning and optimise promotional execution to achieve brand goals. Implement quality content and campaigns to inspire our customers and raise our external profile.

You will be responsible for supporting and implementing marketing campaigns to drive brand awareness, customer growth and achieve revenue targets.


Ready to skip the snooze button and get stuck in? Here`s a taste of what you`ll be doing day-to-day
- Support the Marketing Manager and wider Feather & Black team in executing the Brand and marketing campaigns
- Implement data-driven campaigns across digital, offline, media and partnerships to achieve agreed targets
- Responsible for the trade marketing calendar timely delivery and be the link between buying, merchandising, ecommerce and central operations
- Optimise paid media campaigns across a variety of channels, including Google Ads, Bing Ads and others, ensuring optimal performance and cost-effectiveness
- Implement SEO initiatives in line with the strategy to improve website traffic, organic rankings and search visibility
- Execute and optimise Paid & Organic Social media campaigns in line with strategy to drive brand awareness and traffic to the website
- Manage and maintain the social media calendar
- Champion Feather & Black via Social Media channels to customers and internally via BedSpace
- Deliver PR initiatives that support our objectives and strategy working alongside external partners
- Manage and maintain the content calendar working together with cross functions and external agency
- Ensure brand, campaign and tone of voice guidelines are accurate across all collateral
- Implement & execute instore ticketing in line with brand positioning
- Working alongside external agencies and vendors to execute marketing campaigns
- Collaborate closely with cross-functional teams to ensure alignment of marketing campaignsThis is the type of person we`re dreaming of:
- Proven experience as a Marketing Executive or in a similar role, with a track record of delivering marketing campaigns.
- Understanding of marketing best practices, trends, and technologies.
- Experience of driving customer growth and achieving revenue targets
- Understanding of paid search advertising platforms, keyword research and conversion rate optimisation
- Experience of SEO principles, including on-page optimisation and technical SEO
- Familiarity with affiliate marketing networks, partner recruitment and performance tracking mechanisms
- Experience of day to day running of Paid & Organic Social media campaigns, working alongside agencies
- Strong analytical and data interpretation skills to extract insights from campaign data
- Strong knowledge of web analytics tools (e.g., Google Analytics) to track and analyse website performance and customer behaviour.
- Ability to analyse data and metrics to identify trends, opportunities, and areas for improvement.
- Strong problem-solving skills to address challenges and implement effective solutions.
- Strong organisational and time management skills to prioritise tasks and meet deadlines.
- Excellent verbal and written communication skills to effectively convey ideas, present to stakeholders and collaborate with cross-functional teams.
- Strong customer service orientation to ensure a positive shopping experience and address customer inquiries and issues.
- Thrives in a collaborative environment and enjoys working as part of a team, demonstrating strong interpersonal skills and the ability to develop positive relationships

In your dream role, you`ll also receive:

- Bonus: Our discretionary annual bonus scheme recognises the hard work and dedication of our superstar dreamers.
- Discounts: Amazing staff discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.
- Buy-in schemes: You`ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.
- Parking: We know it goes without saying, but our free onsite parking gives you peace of mind when you travel.
- Wellbeing: We partner with the Retail Trust to offer a 24-hour helpline with a variety of support services, as well as hosting an out of hours GP service.
- Electric Car Scheme - Our salary sacrifice eclectic car scheme is a budget friendly way to cruise around in style and most importantly, lower those emissions!
- New to 2024 - enhanced maternity & paternity pay
- On-site gym, Step into our newly refreshed, free on-site gym, where you`ll find everything you need to stay fit and energized. From cardio machines and versatile free weights to dynamic cable machines, resistance bands, and even boxing bags, we`ve got it all!
- Hybrid working: Whether you`re an early bird or night owl, we trust you to work your hours responsibly to suit you!