Senior Digital and Social Media Insights Manager
| Posting date: | 26 June 2025 |
|---|---|
| Salary: | £41,156 to £48,817 per year |
| Additional salary information: | National: £41,156 - £45,112 London: £44,942 - £48,817 |
| Hours: | Full time |
| Closing date: | 08 July 2025 |
| Location: | Darlington |
| Company: | Government Recruitment Service |
| Job type: | Permanent |
| Job reference: | 410135/4 |
Summary
We’re looking for a sharp, strategic, and curious Senior Digital and Social Media Insights Manager to lead our digital insights and evaluation function — helping us understand what’s working, what’s not, and where we go next across digital and social platforms.
This is a pivotal role at the heart of our digital communications team. You’ll turn data into insight, and insight into action — shaping how we engage audiences, optimise campaigns, and respond to the fast-moving digital landscape.
Key Responsibilities
- Lead the development and delivery of insight and evaluation strategies that span the departments’ social media channels — focusing on both organic and paid content.
- Translate complex data into clear, compelling narratives that inform decision-making at all levels.
- Work closely with marketing teams, content specialists, press colleagues and strategy teams to embed insight into planning and delivery.
- Monitor performance in real time, spotting trends, surfacing risks, and identifying opportunities to build dynamic social media content.
- Build dashboards and reports to present actionable evaluation insights.
- Provide rapid insights in response to the news agenda and social media trends, ensuring our content remains relevant and timely to all audience groups.
- Introduce insight and evaluation tools that make data accessible and actionable for non-technical or analytical colleagues.
- Champion a culture of test-and-learn, helping teams’ experiment, iterate, and improve.
- Stay ahead of platform changes, audience behaviours, and emerging tools, and advise on what they mean for digital communications in the department.
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