Deputy Director, Head of Marketing, New Media Unit
| Posting date: | 20 June 2025 |
|---|---|
| Salary: | £76,000 to £117,800 per year |
| Additional salary information: | Non civil servants will be expected to start at the salary minimum if successful. Standard pay rules apply for existing civil servants. |
| Hours: | Full time |
| Closing date: | 13 July 2025 |
| Location: | London |
| Company: | Government Recruitment Service |
| Job type: | Permanent |
| Job reference: | 410018/2 |
Summary
The government has signalled a clear intention to focus on ambitious, measurable, long-term objectives that deliver better outcomes for citizens. This requires a new way of doing government which is more joined-up and better reaches the public to build awareness, understanding and trust in the government’s missions. The New Media Unit is a critical lever in achieving these long-term aims, bringing together the specialist skills required to reach citizens with content they want to consume at a time and place they want to consume it.
The team is evolving, and works in an agile way proactively delivering on missions-based campaigns and responding to nation-wide communications. We need people who think differently and who can respond quickly to the ever-changing media landscape. At its core this team is focused on flexibility and collaboration across the three pillars (Strategy, Campaign and Creative), working closely with the GCS Strategy & Campaigns and Applied Data & Insight teams, alongside No 10 and departmental communication teams across government.
This is a really exciting time to be joining the NMU as we look to expand our activity, test and learn different approaches and deliver communications which make a difference to people’s lives. This is a rare chance to be part of something truly ground-breaking, where your ideas will directly influence the future of digital communications at the heart of government.
What we’re looking for
We need outstanding leaders in strategy, marketing and partnerships, who have a high level of digital expertise and will put audiences at the heart of everything they do. We're seeking innovative and creative senior leaders to help craft our evolving vision. This is a unique opportunity to lead one of the biggest transformation projects in government communications, to help the government reconnect with citizens in digital channels. Most importantly, we want people who care passionately about delivering outstanding communication for the public.
We value colleagues who embrace change, think outside the box, and thrive in a dynamic environment where responsibilities evolve with our ambitions. We welcome applications from the widest range of people of different backgrounds, cultures and experiences. If you're passionate about making your mark and flourishing in an atmosphere that champions fresh thinking and adaptability, we want to hear from you.
Responsibilities
The Head of Marketing is responsible for turning the New Media Unit communications strategy into multi-channel campaigns, leading the media strategy and relationships with media, creator and agency partners. You will be responsible for:
- Leading the development of outstanding and effective marketing campaigns that draw on the latest digital trends, tools, platforms and data-driven workflows to deliver exceptional public communication to meet NMU goals, objectives and KPIs.
- Leadership of all digital marketing activities across channels including paid social, creator, influencer and media partnerships.
- Leading the design and implementation of seamless operational workflows to deliver high-quality campaigns efficiently and effectively.
- Ensuring team outputs rigorously meet the standards, KPIs and expectation for quality and performance.
- Championing creativity, collaboration and a positive change culture
- Setting ambitious goals and leading a culture of continuous improvement across the team.
- Accountability for budgets, resource allocation, external partner relations and marketing performance, and the alignment of marketing efforts with broader business goals
- Inspiring and developing a high-performing team of collaborative, open and creative strategic thinkers.
- Leading collaboration with departments to ensure media and campaign plans across missions are joined up and messaging de-conflicted.
- Deputising for the Head of the New Media Unit in representing NMU at senior levels both inside and outside of government.
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