Head of Marketing (Digital Focused)
| Posting date: | 16 June 2025 |
|---|---|
| Salary: | £40,000 to £50,000 per year |
| Additional salary information: | depending on experience |
| Hours: | Full time |
| Closing date: | 30 June 2025 |
| Location: | Blackpool, Lancashire |
| Remote working: | Hybrid - work remotely up to 4 days per week |
| Company: | Blackpool and The Fylde College |
| Job type: | Permanent |
| Job reference: | 3163 |
Summary
The Role
Blackpool and The Fylde College (B&FC) is seeking a dynamic and digitally savvy Head of Marketing to lead our digital-first strategy, strengthen our online presence, and drive recruitment growth. This high-impact leadership role will shape how we connect with audiences, build brand visibility, and enhance conversion through innovative digital solutions.
Your Responsibilities Will Include
As Head of Marketing, you will be tasked with:
Developing and delivering a Digital First Marketing Strategy that supports recruitment growth and drives brand engagement.
Leading a high-performing team of digital, design and content specialists, while managing relationships with external agencies.
Overseeing digital campaigns, content creation, social media, and email marketing automation (Click Dimensions), ensuring GDPR compliance.
Supporting cross-functional collaboration with Curriculum and Business Development teams to meet strategic goals.
Managing campaign analytics, digital channel performance, and customer journey optimisation (CRO) to maximise ROI.
Producing monthly reports, managing budgets, and supporting the launch of Multiversity in 2027.
Requirements:
Demonstrated record of success in digital marketing in a fast-paced environment.
Experience with marketing automation and programmatic digital platforms.
A love of data and be very comfortable taking many data sources, interpreting them, and understanding the logical next steps.
Great hands-on leader of a high-performing team and an exceptional influencer.
Excellent interpersonal and communication skills to confidently challenge constructively at all levels, including management.
Experience of marketing automation tools
Why Join Us?
You’ll be joining a forward-thinking college where creativity, innovation and data-driven decision making are at the heart of our marketing. This role offers the chance to lead on transformative projects, collaborate across departments, and directly shape how we attract and engage students. If you’re passionate about digital marketing and ready to lead impactful strategies, we want to hear from you.
Interested? Apply Early!
We may close this vacancy early if we receive sufficient applications, so apply now to take advantage of this exciting opportunity!
Rewards and Benefits
Blackpool and The Fylde College is proud to be Great Place To Work® Certified™
Enhanced leave allowance of 43 days (full-time equivalent), inclusive of bank holidays
Opportunity to purchase additional annual leave
Competitive pension scheme:
Teachers’ Pension Scheme (TPS) - 28.68% employer contribution
Local Government Pension Scheme (LGPS) - 15.4% employer contribution
Extensive professional development opportunities for all, with B&FC choosing to invest circa. £1.8m annually in colleague development and professional qualifications
Agile working opportunities
Enhanced Family friendly policies
Extensive wellbeing provision including, but not limited to:
Access to funded Employee Assistance Programme (EAP) available 24/7, 365 days a year
Occupational Health
FREE Flu Vouchers for those not entitled through the NHS
FREE eye tests
Dedicated Wellbeing Hub available to all colleagues containing rich and varied content with resources relating to emotional, physical, financial and social wellbeing
FREE healthy breakfast
Sports facilities including fully equipped gym and discounted memberships
Health and beauty salon
Trim Trails on Campus (guided routes for walks)
Onsite food outlets and Starbucks at subsidised rates
FREE car parking
Car lease scheme
Cycle to work scheme
Onsite kids ‘Sports Camp’ 8am – 5pm during selected half-term breaks
B&FC is committed to the promotion of Equality, Diversity & Inclusion in all resourcing practices. Please email jobs@blackpool.ac.uk should a specific adjustment be required to support in the application and selection process
B&FC is dedicated to safeguarding and the promotion of the welfare of all learners, and expects all colleagues to share in this commitment. As such, employment at B&FC is subject to an Enhanced DBS Check via the Disclosure and Barring Service. For further information on DBS, please click here
The amendments to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (2013 and 2020) provides that when applying for certain jobs and activities, certain convictions and cautions are considered ‘protected’. This means that they do not need to be disclosed to employers, and if they are disclosed, employers cannot take them into account. Guidance about whether a conviction or caution should be disclosed can be found on the Ministry of Justice website. Check whether your conviction or caution is spent by visiting Disclosure Calculator
Blackpool and The Fylde College (B&FC) is seeking a dynamic and digitally savvy Head of Marketing to lead our digital-first strategy, strengthen our online presence, and drive recruitment growth. This high-impact leadership role will shape how we connect with audiences, build brand visibility, and enhance conversion through innovative digital solutions.
Your Responsibilities Will Include
As Head of Marketing, you will be tasked with:
Developing and delivering a Digital First Marketing Strategy that supports recruitment growth and drives brand engagement.
Leading a high-performing team of digital, design and content specialists, while managing relationships with external agencies.
Overseeing digital campaigns, content creation, social media, and email marketing automation (Click Dimensions), ensuring GDPR compliance.
Supporting cross-functional collaboration with Curriculum and Business Development teams to meet strategic goals.
Managing campaign analytics, digital channel performance, and customer journey optimisation (CRO) to maximise ROI.
Producing monthly reports, managing budgets, and supporting the launch of Multiversity in 2027.
Requirements:
Demonstrated record of success in digital marketing in a fast-paced environment.
Experience with marketing automation and programmatic digital platforms.
A love of data and be very comfortable taking many data sources, interpreting them, and understanding the logical next steps.
Great hands-on leader of a high-performing team and an exceptional influencer.
Excellent interpersonal and communication skills to confidently challenge constructively at all levels, including management.
Experience of marketing automation tools
Why Join Us?
You’ll be joining a forward-thinking college where creativity, innovation and data-driven decision making are at the heart of our marketing. This role offers the chance to lead on transformative projects, collaborate across departments, and directly shape how we attract and engage students. If you’re passionate about digital marketing and ready to lead impactful strategies, we want to hear from you.
Interested? Apply Early!
We may close this vacancy early if we receive sufficient applications, so apply now to take advantage of this exciting opportunity!
Rewards and Benefits
Blackpool and The Fylde College is proud to be Great Place To Work® Certified™
Enhanced leave allowance of 43 days (full-time equivalent), inclusive of bank holidays
Opportunity to purchase additional annual leave
Competitive pension scheme:
Teachers’ Pension Scheme (TPS) - 28.68% employer contribution
Local Government Pension Scheme (LGPS) - 15.4% employer contribution
Extensive professional development opportunities for all, with B&FC choosing to invest circa. £1.8m annually in colleague development and professional qualifications
Agile working opportunities
Enhanced Family friendly policies
Extensive wellbeing provision including, but not limited to:
Access to funded Employee Assistance Programme (EAP) available 24/7, 365 days a year
Occupational Health
FREE Flu Vouchers for those not entitled through the NHS
FREE eye tests
Dedicated Wellbeing Hub available to all colleagues containing rich and varied content with resources relating to emotional, physical, financial and social wellbeing
FREE healthy breakfast
Sports facilities including fully equipped gym and discounted memberships
Health and beauty salon
Trim Trails on Campus (guided routes for walks)
Onsite food outlets and Starbucks at subsidised rates
FREE car parking
Car lease scheme
Cycle to work scheme
Onsite kids ‘Sports Camp’ 8am – 5pm during selected half-term breaks
B&FC is committed to the promotion of Equality, Diversity & Inclusion in all resourcing practices. Please email jobs@blackpool.ac.uk should a specific adjustment be required to support in the application and selection process
B&FC is dedicated to safeguarding and the promotion of the welfare of all learners, and expects all colleagues to share in this commitment. As such, employment at B&FC is subject to an Enhanced DBS Check via the Disclosure and Barring Service. For further information on DBS, please click here
The amendments to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (2013 and 2020) provides that when applying for certain jobs and activities, certain convictions and cautions are considered ‘protected’. This means that they do not need to be disclosed to employers, and if they are disclosed, employers cannot take them into account. Guidance about whether a conviction or caution should be disclosed can be found on the Ministry of Justice website. Check whether your conviction or caution is spent by visiting Disclosure Calculator
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.