Head of Marketing - Readings Economy & Destination Agency (REDA)
| Posting date: | 02 June 2025 |
|---|---|
| Salary: | £32,912 to £37,142 per year |
| Hours: | Part time |
| Closing date: | 15 June 2025 |
| Location: | Reading, Berkshire |
| Remote working: | Hybrid - work remotely up to 2 days per week |
| Company: | Reading Borough Council |
| Job type: | Temporary |
| Job reference: |
Summary
Part time 25 Hours per week – Maternity Cover (up to 12 months)
Are you a strategic, creative, and results-driven marketing leader looking for a secure, flexible role over the next year? Join REDA (Reading’s Economy & Destination Agency) as our Head of Marketing and play a key role in shaping the future of one of the UK’s most dynamic and fast-growing towns.
As maternity cover, you’ll work closely with REDA’s leadership team and Board of Directors to maintain momentum across key projects and campaigns. This role is ideal for a senior-level freelance marketing professional or contractor seeking a stable, part-time opportunity with purpose.
About the Role:
This is a pivotal leadership role overseeing all marketing, communications, social media, and all campaign activity for REDA. You’ll work alongside the wider team and key partners to develop and deliver innovative marketing strategies that:
Drive footfall and business success in Reading town centre and support the Business Improvement Districts (BIDs)
Promote Reading as a leading cultural and visitor destination
Support local skills development and employment opportunities
Strengthen Reading’s reputation as a hub for business, innovation, and investment
This is a varied, hands-on role, ideal for a strategic marketing professional who is willing to get stuck in and make a difference. You’ll manage our Social Media & Content Assistant, and lead on the coordination and delivery of high-impact campaigns. As a partnership organisation, you’ll gain valuable experience working with multiple stakeholders across a wide variety of sectors and businesses to promote Reading externally.
As this is a part-time role, we are looking to be flexible in terms of working pattern – this can be discussed during the interview process.
What You’ll Be Doing:
Lead and implement REDA’s marketing and communications strategy
Develop brand-led, integrated campaigns that raise Reading’s profile locally, nationally and internationally
Manage a Social Media and Content Assistant
Shape how Reading is seen – from business growth and cultural events to tourism and local skills
Act as a brand guardian for REDA and the place of Reading
Reading’s Economy & Destination Agency (REDA) is a small but mighty team of eight passionate people, dedicated to promoting Reading as a vibrant place to live, work, visit, and do business. A private and public sector partnership, we focus on three core areas: marketing the place of Reading, attracting investment to Reading and supporting local businesses in Reading.
Our mission is simple but powerful: to boost business and enhance the visitor experience in a way that improves the quality of life for all in the Reading region. Join us and be part of a team that’s shaping Reading’s future, every day.
To find out more about REDA visit: visit-reading.com/business/about-us
We seek the best talent from the widest pool of people as diversity and inclusion is the key to our success. Reading Borough Council is a Disability Confident Employer and is committed to the recruitment and continued employment of people with disabilities.
We support hybrid working, it’s important to us that working arrangements are designed to enable our employees to excel and within this role you’ll have the opportunity to work in a way that suits your lifestyle.
As well as the colleagues that you work closely with every day, you’ll also be part of Team Reading, playing your personal part in making Reading a successful and vibrant place.
Our values and behaviours guide how we will achieve this:
Work Together as one team - work collaboratively, with each other and with our partners, and demonstrate the Team Reading values in everything we do
Drive Efficiency - show initiative, be adaptable to change and put forward ideas to help improve delivery and efficiency. Take responsibility for our own learning and development and for reaching our potential
Be Ambitious - be demanding of our own performance – striving to be even better – and be prepared to engage with and challenge leaders in a constructive and positive way
Make a Difference to Reading - maintain the highest levels of customer service and be flexible and willing to provide the services needed at the time they are needed
Our offer
We offer a supportive environment to grow and develop your career with the opportunity to put your ideas across. Innovation and ambition is strongly encouraged, and you’ll get a great feel for that working in our friendly and collaborative environment.
A competitive salary alongside a range of benefits including:
Generous holiday entitlement - 25 days holiday each year plus bank holidays - rising to 33 days after 10 years' service, with the option to buy additional leave
A wide range of flexible working opportunities
Modern working environment at the Civic Offices in the heart of Reading
Local Government Pension Scheme (LGPS)
Life Assurance - three times your annual salary (for members of the LGPS)
On-site day nursery (Kennet Day nursery) rated outstanding by Ofsted
Season Ticket Loan - a loan to help with the cost of your rail or bus journey, to and from work
Lease car salary sacrifice scheme allowing you to lease a brand new, greener car for three years. The monthly fee includes insurance, servicing and road tax
If you would like any more information, please contact Victoria Patyra – Head of Marketing REDA – victoria.patyra@reading.gov.uk
Closing Date: Sunday 15th June 2025
Interview Date: Week commencing 23rd June 2025
Ideally looking for a start date around week commencing 11th August 2025
Please note that the closing date is given as a guide. We reserve the right to close this vacancy once a sufficient number of applications has been received. Therefore, it is strongly advised that you complete and return your application as soon as possible to avoid disappointment.
Are you a strategic, creative, and results-driven marketing leader looking for a secure, flexible role over the next year? Join REDA (Reading’s Economy & Destination Agency) as our Head of Marketing and play a key role in shaping the future of one of the UK’s most dynamic and fast-growing towns.
As maternity cover, you’ll work closely with REDA’s leadership team and Board of Directors to maintain momentum across key projects and campaigns. This role is ideal for a senior-level freelance marketing professional or contractor seeking a stable, part-time opportunity with purpose.
About the Role:
This is a pivotal leadership role overseeing all marketing, communications, social media, and all campaign activity for REDA. You’ll work alongside the wider team and key partners to develop and deliver innovative marketing strategies that:
Drive footfall and business success in Reading town centre and support the Business Improvement Districts (BIDs)
Promote Reading as a leading cultural and visitor destination
Support local skills development and employment opportunities
Strengthen Reading’s reputation as a hub for business, innovation, and investment
This is a varied, hands-on role, ideal for a strategic marketing professional who is willing to get stuck in and make a difference. You’ll manage our Social Media & Content Assistant, and lead on the coordination and delivery of high-impact campaigns. As a partnership organisation, you’ll gain valuable experience working with multiple stakeholders across a wide variety of sectors and businesses to promote Reading externally.
As this is a part-time role, we are looking to be flexible in terms of working pattern – this can be discussed during the interview process.
What You’ll Be Doing:
Lead and implement REDA’s marketing and communications strategy
Develop brand-led, integrated campaigns that raise Reading’s profile locally, nationally and internationally
Manage a Social Media and Content Assistant
Shape how Reading is seen – from business growth and cultural events to tourism and local skills
Act as a brand guardian for REDA and the place of Reading
Reading’s Economy & Destination Agency (REDA) is a small but mighty team of eight passionate people, dedicated to promoting Reading as a vibrant place to live, work, visit, and do business. A private and public sector partnership, we focus on three core areas: marketing the place of Reading, attracting investment to Reading and supporting local businesses in Reading.
Our mission is simple but powerful: to boost business and enhance the visitor experience in a way that improves the quality of life for all in the Reading region. Join us and be part of a team that’s shaping Reading’s future, every day.
To find out more about REDA visit: visit-reading.com/business/about-us
We seek the best talent from the widest pool of people as diversity and inclusion is the key to our success. Reading Borough Council is a Disability Confident Employer and is committed to the recruitment and continued employment of people with disabilities.
We support hybrid working, it’s important to us that working arrangements are designed to enable our employees to excel and within this role you’ll have the opportunity to work in a way that suits your lifestyle.
As well as the colleagues that you work closely with every day, you’ll also be part of Team Reading, playing your personal part in making Reading a successful and vibrant place.
Our values and behaviours guide how we will achieve this:
Work Together as one team - work collaboratively, with each other and with our partners, and demonstrate the Team Reading values in everything we do
Drive Efficiency - show initiative, be adaptable to change and put forward ideas to help improve delivery and efficiency. Take responsibility for our own learning and development and for reaching our potential
Be Ambitious - be demanding of our own performance – striving to be even better – and be prepared to engage with and challenge leaders in a constructive and positive way
Make a Difference to Reading - maintain the highest levels of customer service and be flexible and willing to provide the services needed at the time they are needed
Our offer
We offer a supportive environment to grow and develop your career with the opportunity to put your ideas across. Innovation and ambition is strongly encouraged, and you’ll get a great feel for that working in our friendly and collaborative environment.
A competitive salary alongside a range of benefits including:
Generous holiday entitlement - 25 days holiday each year plus bank holidays - rising to 33 days after 10 years' service, with the option to buy additional leave
A wide range of flexible working opportunities
Modern working environment at the Civic Offices in the heart of Reading
Local Government Pension Scheme (LGPS)
Life Assurance - three times your annual salary (for members of the LGPS)
On-site day nursery (Kennet Day nursery) rated outstanding by Ofsted
Season Ticket Loan - a loan to help with the cost of your rail or bus journey, to and from work
Lease car salary sacrifice scheme allowing you to lease a brand new, greener car for three years. The monthly fee includes insurance, servicing and road tax
If you would like any more information, please contact Victoria Patyra – Head of Marketing REDA – victoria.patyra@reading.gov.uk
Closing Date: Sunday 15th June 2025
Interview Date: Week commencing 23rd June 2025
Ideally looking for a start date around week commencing 11th August 2025
Please note that the closing date is given as a guide. We reserve the right to close this vacancy once a sufficient number of applications has been received. Therefore, it is strongly advised that you complete and return your application as soon as possible to avoid disappointment.
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.