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Senior Social Media Manager
| Posting date: | 28 May 2025 |
|---|---|
| Salary: | £41,156 to £48,817 per year |
| Additional salary information: | National: £41,156 - £45,112; London: £44,942 - £48,817 |
| Hours: | Full time |
| Closing date: | 06 June 2025 |
| Location: | Edinburgh |
| Company: | Government Recruitment Service |
| Job type: | Permanent |
| Job reference: | 404512/5 |
Summary
We’re looking for an experienced and forward-thinking Senior Social Media Manager to lead the strategic direction of our social channels in one of the most fast-paced and high-profile environments in the UK.
Working at the intersection of creativity, communication, marketing and public engagement, you’ll be responsible for shaping how we show up across platforms — crafting bold, timely, and impactful content that informs, inspires, and connects with global audiences.
You’ll work alongside multidisciplinary teams on projects that truly matter — applying your digital expertise to campaigns that have national reach and real-world impact.
Key Responsibilities:
- Lead the development and execution of social media strategies that support high-profile campaigns and day-to-day communications.
- Manage and inspire a talented team to deliver creative, effective, and channel-appropriate content across platforms including Instagram, TikTok, LinkedIn, X, YouTube, Facebook, and more.
- Translate complex information into accessible and engaging social content that resonates with diverse audiences.
- Collaborate closely with designers, videographers and animators to create compelling multimedia content.
- Monitor platform performance, generate actionable insights, and adjust strategies to optimise reach and engagement.
- Advise on platform best practices and stay ahead of digital trends, tools, and emerging formats.
- Coordinate with press, policy, and stakeholder teams to ensure consistency and alignment across communications.
- Support rapid response and digital crisis comms when needed, ensuring accuracy and clarity under pressure.
Proud member of the Disability Confident employer scheme
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