Marketing Executive
| Posting date: | 27 May 2025 |
|---|---|
| Hours: | Full time |
| Closing date: | 26 June 2025 |
| Location: | London, UK |
| Remote working: | Hybrid - work remotely up to 4 days per week |
| Company: | Igo Travel Ltd |
| Job type: | Permanent |
| Job reference: | Trip2EU.com |
Summary
Company Overview
Igo Travel Ltd is the official UK general agent for Trip2EU.com, an international tourism project launched by HCG (Huacheng Global)—a wholly owned subsidiary of Ctrip Group (Trip.com), Asia’s largest online travel agency.
We specialize in UK domestic tours and Ctrip’s pan-European hop-on hop-off coach network, linking 27 countries including the UK, France, Italy, Germany, Switzerland, Belgium, and the Netherlands etc. Together with Ctrip, we are shaping the future of flexible, cross-border travel for independent travelers in Europe.
Position Overview
We are seeking a dynamic and detail-driven Marketing Executive to help build and implement innovative campaigns across digital and offline platforms. You will collaborate with cross-functional teams to elevate brand presence, grow community engagement, and drive business growth in both the UK and European Chinese markets.
Key Responsibilities
Support the development and rollout of marketing campaigns across platforms such as WeChat, Xiaohongshu (RED), Douyin, Instagram, and others.
Create engaging, localized content for Chinese-speaking audiences in Europe.
Manage and grow company social media presence, WeChat groups, and online communities.
Assist in organizing and executing ground promotion activities in Chinatowns, universities, and other Chinese-populated hubs.
Analyze campaign results and contribute insights for performance optimization.
Assist with vendor coordination, design requests, translation, and campaign logistics.
Research market trends, competitors, and consumer preferences to refine strategy.
Requirements
Fluent in Mandarin Chinese and English, both written and spoken.
Experience in marketing, travel or digital media including internships.
Strong familiarity with Chinese digital platforms (WeChat, Xiaohongshu, Douyin).
Strong communication and content creation skills.
Detail-oriented with the ability to handle multiple tasks efficiently.
Proactive and team-oriented mindset.
Legal right to work in the UK or eligible for UK work visa sponsorship.
What We Offer
Opportunity to be part of a global expansion project under Ctrip Group (Trip.com).
Work within an agile, cross-cultural team environment.
Competitive salary with performance bonuses and career progression opportunities.
UK work visa sponsorship available for eligible candidates.
Flexible working model: hybrid of remote and field-based activities.
Igo Travel Ltd is the official UK general agent for Trip2EU.com, an international tourism project launched by HCG (Huacheng Global)—a wholly owned subsidiary of Ctrip Group (Trip.com), Asia’s largest online travel agency.
We specialize in UK domestic tours and Ctrip’s pan-European hop-on hop-off coach network, linking 27 countries including the UK, France, Italy, Germany, Switzerland, Belgium, and the Netherlands etc. Together with Ctrip, we are shaping the future of flexible, cross-border travel for independent travelers in Europe.
Position Overview
We are seeking a dynamic and detail-driven Marketing Executive to help build and implement innovative campaigns across digital and offline platforms. You will collaborate with cross-functional teams to elevate brand presence, grow community engagement, and drive business growth in both the UK and European Chinese markets.
Key Responsibilities
Support the development and rollout of marketing campaigns across platforms such as WeChat, Xiaohongshu (RED), Douyin, Instagram, and others.
Create engaging, localized content for Chinese-speaking audiences in Europe.
Manage and grow company social media presence, WeChat groups, and online communities.
Assist in organizing and executing ground promotion activities in Chinatowns, universities, and other Chinese-populated hubs.
Analyze campaign results and contribute insights for performance optimization.
Assist with vendor coordination, design requests, translation, and campaign logistics.
Research market trends, competitors, and consumer preferences to refine strategy.
Requirements
Fluent in Mandarin Chinese and English, both written and spoken.
Experience in marketing, travel or digital media including internships.
Strong familiarity with Chinese digital platforms (WeChat, Xiaohongshu, Douyin).
Strong communication and content creation skills.
Detail-oriented with the ability to handle multiple tasks efficiently.
Proactive and team-oriented mindset.
Legal right to work in the UK or eligible for UK work visa sponsorship.
What We Offer
Opportunity to be part of a global expansion project under Ctrip Group (Trip.com).
Work within an agile, cross-cultural team environment.
Competitive salary with performance bonuses and career progression opportunities.
UK work visa sponsorship available for eligible candidates.
Flexible working model: hybrid of remote and field-based activities.