Paid/PPC Specialist
| Posting date: | 16 May 2025 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Starting from £30,000 DOE |
| Hours: | Full time |
| Closing date: | 15 June 2025 |
| Location: | Folkestone, Kent |
| Remote working: | Hybrid - work remotely up to 2 days per week |
| Company: | Sleeping Giant Media Limited |
| Job type: | Permanent |
| Job reference: |
Summary
Sleeping Giant Media is a multi-award-winning digital marketing agency with clients across the UK and Europe. We’re looking for an experienced Paid Specialist to join our team.
We value diversity, flexibility and fresh thinking. If you love digital marketing, thrive in a fast-paced environment and are keen to grow, this role could be for you.
THE ROLE
1. Develop and execute paid media strategies aligned with client objectives across multiple platforms, including Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
2. Monitor and optimise campaigns for key performance indicators such as ROAS and CPA.
3. Conduct audience research, keyword analysis, and A/B testing to refine targeting and messaging.
4. Manage campaign budgets efficiently to maximise return on investment.
5. Lead collaboration with Account Management, SEO and Data Teams to ensure integrated strategies.
6. Stay ahead of industry trends, implementing new tools, automation, and AI-driven strategies.
7. Provide expert insights and recommendations to improve client performance and contribute to business growth.
8. Conduct quality assurance checks and ensure adherence to best practices.
9. Mentor and support team members, fostering knowledge-sharing and professional growth.
10. Represent the company as a thought leader at industry events and client meetings.
THE PERSON
1. Be a data-driven, results-oriented digital marketer with a deep understanding of paid media channels.
2. You thrive in a fast-paced environment and are comfortable managing multiple projects while maintaining attention to detail.
3. Have strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
4. Are highly organised and able to manage multiple priorities and deadlines effectively.
5. Possess excellent problem-solving skills and a proactive approach to overcoming challenges.
6. Are a strong communicator, capable of explaining complex concepts clearly to clients and internal teams.
7. Have experience in leading, mentoring, and inspiring teams to achieve outstanding results.
8. Demonstrate a passion for digital advertising and a drive for continuous learning and improvement.
9. Work collaboratively with cross-functional teams while also being comfortable operating independently.
REQUIREMENTS
1. 5+ years of hands-on experience in paid digital advertising, managing campaigns across Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
2. Proven expertise in both lead generation and ecommerce campaigns.
3. Proven experience in a fast-paced digital marketing agency environment.
4. Google Ads (mandatory) and Facebook Blueprint Certifications (preferred).
5. Proficiency in Google Ads Editor.
6. Well-versed in Google Analytics.
7. Strong understanding of A/B testing best practices for ad creatives, audience targeting, and bid strategies.
8. Experience with automation, AI-driven optimisations, and the latest paid media innovations.
9. Ability to manage, mentor, and develop a team while maintaining a high standard of execution.
10. Excellent written and verbal communication skills.
TOGETHER
We’re more than a digital marketing agency - we’re a community driven by excellence, innovation, and impact. Since 2008, we’ve built meaningful relationships and nurtured talent through our CAPES values:
Communicator: We prioritise transparency and relationship-building in all our interactions.
Accountable: We take ownership of our actions, knowing that trust is essential.
Positive: We approach challenges with enthusiasm and a solution-oriented mindset.
Effective: We innovate to deliver outstanding work efficiently.
Self-Aware: We are committed to continuous learning and growth, both personally and professionally.
Our team comes from diverse backgrounds but shares a passion for delivering exceptional results. Whether experienced or starting out, every Giant collaborates to drive client success through strategy, creativity, and innovation. We thrive in a fast-paced, supportive environment, where growth, collaboration, and impact come first.
B CORP & SUSTAINABILITY
We’re actively pursuing B Corp certification, committing to ethical business practices and sustainability. We're working towards Net Zero by 2038, hosting zero-waste events, and supporting community and environmental initiatives.
Everyone at Sleeping Giant Media is encouraged to:
1. Practise sustainable habits
2. Take part in charity or outreach programs
3. Promote transparency and fairness
4.Champion diversity, equity, and inclusion
BENEFITS
We’ve created a place where you can do great work and enjoy doing it. Here’s what you get:
1. Hybrid working
2. Healthcare cash plan (includes dependants)
3. 24/7 access to doctors and counsellors
4. Employee Assistance Programme (EAP)
5. Pension with salary sacrifice option
6. 10 paid sick days
7. Birthday day off
8. Fully stocked kitchen, games, and great social events
9. Paid training, conferences, and continuous development
10. Charity initiatives and volunteer opportunities
OTHER INFO
Sleeping Giant Media is committed to equality and diversity. We welcome applications from everyone regardless of background, identity, or circumstance. We’re building an inclusive workplace where everyone can thrive.
Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
Need adjustments or support during the application process? We’ve got you, just let us know.
Visit our website for the full job ad and to apply!
We value diversity, flexibility and fresh thinking. If you love digital marketing, thrive in a fast-paced environment and are keen to grow, this role could be for you.
THE ROLE
1. Develop and execute paid media strategies aligned with client objectives across multiple platforms, including Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
2. Monitor and optimise campaigns for key performance indicators such as ROAS and CPA.
3. Conduct audience research, keyword analysis, and A/B testing to refine targeting and messaging.
4. Manage campaign budgets efficiently to maximise return on investment.
5. Lead collaboration with Account Management, SEO and Data Teams to ensure integrated strategies.
6. Stay ahead of industry trends, implementing new tools, automation, and AI-driven strategies.
7. Provide expert insights and recommendations to improve client performance and contribute to business growth.
8. Conduct quality assurance checks and ensure adherence to best practices.
9. Mentor and support team members, fostering knowledge-sharing and professional growth.
10. Represent the company as a thought leader at industry events and client meetings.
THE PERSON
1. Be a data-driven, results-oriented digital marketer with a deep understanding of paid media channels.
2. You thrive in a fast-paced environment and are comfortable managing multiple projects while maintaining attention to detail.
3. Have strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
4. Are highly organised and able to manage multiple priorities and deadlines effectively.
5. Possess excellent problem-solving skills and a proactive approach to overcoming challenges.
6. Are a strong communicator, capable of explaining complex concepts clearly to clients and internal teams.
7. Have experience in leading, mentoring, and inspiring teams to achieve outstanding results.
8. Demonstrate a passion for digital advertising and a drive for continuous learning and improvement.
9. Work collaboratively with cross-functional teams while also being comfortable operating independently.
REQUIREMENTS
1. 5+ years of hands-on experience in paid digital advertising, managing campaigns across Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
2. Proven expertise in both lead generation and ecommerce campaigns.
3. Proven experience in a fast-paced digital marketing agency environment.
4. Google Ads (mandatory) and Facebook Blueprint Certifications (preferred).
5. Proficiency in Google Ads Editor.
6. Well-versed in Google Analytics.
7. Strong understanding of A/B testing best practices for ad creatives, audience targeting, and bid strategies.
8. Experience with automation, AI-driven optimisations, and the latest paid media innovations.
9. Ability to manage, mentor, and develop a team while maintaining a high standard of execution.
10. Excellent written and verbal communication skills.
TOGETHER
We’re more than a digital marketing agency - we’re a community driven by excellence, innovation, and impact. Since 2008, we’ve built meaningful relationships and nurtured talent through our CAPES values:
Communicator: We prioritise transparency and relationship-building in all our interactions.
Accountable: We take ownership of our actions, knowing that trust is essential.
Positive: We approach challenges with enthusiasm and a solution-oriented mindset.
Effective: We innovate to deliver outstanding work efficiently.
Self-Aware: We are committed to continuous learning and growth, both personally and professionally.
Our team comes from diverse backgrounds but shares a passion for delivering exceptional results. Whether experienced or starting out, every Giant collaborates to drive client success through strategy, creativity, and innovation. We thrive in a fast-paced, supportive environment, where growth, collaboration, and impact come first.
B CORP & SUSTAINABILITY
We’re actively pursuing B Corp certification, committing to ethical business practices and sustainability. We're working towards Net Zero by 2038, hosting zero-waste events, and supporting community and environmental initiatives.
Everyone at Sleeping Giant Media is encouraged to:
1. Practise sustainable habits
2. Take part in charity or outreach programs
3. Promote transparency and fairness
4.Champion diversity, equity, and inclusion
BENEFITS
We’ve created a place where you can do great work and enjoy doing it. Here’s what you get:
1. Hybrid working
2. Healthcare cash plan (includes dependants)
3. 24/7 access to doctors and counsellors
4. Employee Assistance Programme (EAP)
5. Pension with salary sacrifice option
6. 10 paid sick days
7. Birthday day off
8. Fully stocked kitchen, games, and great social events
9. Paid training, conferences, and continuous development
10. Charity initiatives and volunteer opportunities
OTHER INFO
Sleeping Giant Media is committed to equality and diversity. We welcome applications from everyone regardless of background, identity, or circumstance. We’re building an inclusive workplace where everyone can thrive.
Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
Need adjustments or support during the application process? We’ve got you, just let us know.
Visit our website for the full job ad and to apply!
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
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