Acquisition & Performance Lead
| Posting date: | 29 April 2025 |
|---|---|
| Hours: | Full time |
| Closing date: | 29 May 2025 |
| Location: | Clapham Junction |
| Company: | The Gym Group |
| Job type: | Permanent |
| Job reference: | 1292881417 |
Summary
Role: Acquisition & Performance Lead
Reporting to: Digital Trading Director
Based: Hybrid - Clapham Junction 3 days a week/2 days home
Here at The Gym Group we believe we are simply the best in our industry! Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work! We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging. We are now on the lookout for an. We are now on the lookout for a Regional Facilities Manager.
So, what's stopping you? Apply today and be YOU with us!
What you need to know about us...
The Gym Group is not like your average gym! To our members we're the lowest cost nationwide 24/7 Gym with over 240 gyms and counting!
Our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It's our mission to break down barriers to fitness for all.
We're #1 in our industry when it comes to our values, our culture and our people - check out Glassdoor if you don't believe us. We offer a fantastic place to work in a great working culture. We have been recognised as by The Sunday Times as one of The Best Places to Work which is all down to our great leaders and exceptional teams.
We may be one of the leading budget gym chains in the UK but there's nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and silver in wellbeing last year.
We're recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success. Having recently undertaken some huge projects from a digital point of view and our plans are to keep being innovative, creative and agile in all that we do.
What you need to know about the role...
This is a pivotal leadership role at the heart of our digital trading engine. You'll lead our paid media strategy across digital and offline channels - from PPC, paid social, and YouTube to TV, radio, and OOH - ensuring we reach, engage, and convert new members at every stage of the funnel.
You'll shape our acquisition trading strategy as part of the wider Commercial & Marketing senior team, collaborating closely with eCommerce, CRM, analytics, brand, and creative leads. Whether supporting new gym openings, optimising regional campaigns, or maximising core trading performance, your focus will be on impact, performance, and growth.
You'll work closely with our agency and platform partners to plan, execute and optimise campaigns - using data, test-and-learn frameworks, and strong commercial instincts to deliver results.
About you...
We're after a commercially-savvy media leader with a passion for performance. You'll need:
Additionally, the following would be an advantage...
Reporting to: Digital Trading Director
Based: Hybrid - Clapham Junction 3 days a week/2 days home
Here at The Gym Group we believe we are simply the best in our industry! Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work! We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging. We are now on the lookout for an. We are now on the lookout for a Regional Facilities Manager.
So, what's stopping you? Apply today and be YOU with us!
What you need to know about us...
The Gym Group is not like your average gym! To our members we're the lowest cost nationwide 24/7 Gym with over 240 gyms and counting!
Our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It's our mission to break down barriers to fitness for all.
We're #1 in our industry when it comes to our values, our culture and our people - check out Glassdoor if you don't believe us. We offer a fantastic place to work in a great working culture. We have been recognised as by The Sunday Times as one of The Best Places to Work which is all down to our great leaders and exceptional teams.
We may be one of the leading budget gym chains in the UK but there's nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and silver in wellbeing last year.
We're recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success. Having recently undertaken some huge projects from a digital point of view and our plans are to keep being innovative, creative and agile in all that we do.
What you need to know about the role...
This is a pivotal leadership role at the heart of our digital trading engine. You'll lead our paid media strategy across digital and offline channels - from PPC, paid social, and YouTube to TV, radio, and OOH - ensuring we reach, engage, and convert new members at every stage of the funnel.
You'll shape our acquisition trading strategy as part of the wider Commercial & Marketing senior team, collaborating closely with eCommerce, CRM, analytics, brand, and creative leads. Whether supporting new gym openings, optimising regional campaigns, or maximising core trading performance, your focus will be on impact, performance, and growth.
You'll work closely with our agency and platform partners to plan, execute and optimise campaigns - using data, test-and-learn frameworks, and strong commercial instincts to deliver results.
About you...
We're after a commercially-savvy media leader with a passion for performance. You'll need:
- 8-10+ years' experience in digital acquisition and performance marketing, ideally in fast-paced, direct-to-consumer environments
- Deep understanding of subscription-based trading models and metrics like CPA, ROAS, LTV, churn, and conversion
- A track record of owning media strategies and budgets across paid search, social, affiliates, and ATL channels
- Proven ability to extract actionable insights from complex data - and use them to drive smart decisions
- Strong cross-functional skills, able to work across creative, tech, pricing, and commercial teams to deliver integrated campaigns
- Curiosity, ambition, and a test-and-learn mindset - always looking for what's next
Additionally, the following would be an advantage...
- Experience with platforms like Google Ads, Meta, DV360, Smartly, GA4, and affiliate networks (e.g. CJ, AWIN)
- Familiarity with media mix modelling, attribution techniques, and incrementality testing
- Comfortable managing complex agency relationships and multi-million-pound budgets
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.