Area Marketing and Communications Manager
| Posting date: | 15 April 2025 |
|---|---|
| Salary: | £47,252 to £50,927 per year |
| Additional salary information: | New entrants are expected to join on the minimum of the pay band. |
| Hours: | Full time |
| Closing date: | 27 April 2025 |
| Location: | Farnham |
| Company: | Government Recruitment Service |
| Job type: | Temporary |
| Job reference: | 401032/2 |
Summary
Never has there been a more important time for trees and forests to help tackle the climate emergency and provide a much-needed sanctuary for people and wildlife.
The Department for the Environment, Food and Rural Affairs (Defra) and Forestry Commission have a joint Nature for Climate tree programme for England, to support the forestry sector, farmers, landowners, and communities in the delivery of these ambitions.
Forestry Commission leads the delivery of the following parts of the tree planting programme:
- sector capacity
- planting on private land
- promotion and engagement
This role will focus on developing and delivering regional promotion and engagement plans, and building strong partnerships with local stakeholders to drive the woodland creation agenda across the South East and London. You will be based in the South East and London Area team, and work closely with the national promotion and engagement team and existing regional teams.
If you are passionate about the role of forestry in creating a better future for England, and want to play a key part in that, we want to hear from you!
By joining this programme and Area Team, you will become part of a team of passionate, committed colleagues and you will have the opportunity to build on a wealth of expertise to take this ambitious work forward. You will be able to make your mark by helping the Forestry Commission to revolutionise how we promote woodland creation and reach new audiences.
Our staff engagement levels are consistently well above the Civil Service average and staff turnover is well below. We value people, we look after them, and we will look after you. We hope you will join us for the challenge.
The post offers blended working within the South East and London Area, with a combination of office based and virtual flexible working and events across the Area. The parent office for this role can be Bucks Horn Oak (near Farnham), Tonbridge, Bedgebury, Worthing or Wendover.
Successful candidates are expected to travel to their designated parent office or work area in their own time and cost.
The Area Marketing and Communications Manager is responsible for the planning and delivery of all woodland creation promotional activities and stakeholder engagement in their Area, to create a pipeline of woodland creation proposals supporting tree planting ambitions. You will also be expected to lead the Promotion and Engagement team and contribute to the wider management of the Area team.
Key work areas
- Own and deliver regional promotion and engagement activities, together with the wider Area team, reflecting national strategic priorities and campaigns, and Area specificities.
- Build strong relationships with a broad spectrum of local stakeholders, establishing or reinvigorating partnerships and agreements to encourage and facilitate woodland creation. This could include joint delivery of promotional messages, shared event and content strategies, or operational memoranda of understanding.
- Develop and drive engagement models with individuals, customers, stakeholders and communities, working in tandem with the wider Area team.
- Develop and manage regional events and networking programme.
- Line management of three Land Use Advisors and an Engagement Officer. Own regional CRM system management, ensuring all team members are appropriately trained and maintaining accurate data records.
- Leverage data-driven insight to inform engagement tactics and target promotional efforts in order to understand local opportunities and barriers to woodland creation and feedback into work of Area and national teams.
- Co-ordinate training and resources at a regional level, to colleagues, customers and stakeholders. Develop localised resources as required to support promotional activity.
- Drive engagement activity internally across the Area team, ensuring it is embedded across all roles.
- Provide support across wider Forest Services Areas, working with Area Marketing and Comms Managers in 3 other Areas to lead a consistent level of promotion and engagement across the 5 FS Areas in total, with project level involvement.
- Play a positive and active role in the Area senior leadership team.
The role will require travel within the Area and will require the applicant to have a full current driving licence that enables them to drive in the UK. However, the Forestry Commission is willing to consider any proposals put forward by applicants that would allow them to do the job by any other means.
The role will report to the South East and London Area Director.
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