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Digital Marketing Analyst
| Posting date: | 29 January 2025 |
|---|---|
| Salary: | £28,000 to £30,600 per year |
| Hours: | Full time |
| Closing date: | 25 February 2025 |
| Location: | London, UK |
| Remote working: | Hybrid - work remotely up to 3 days per week |
| Company: | The Lavence Group Ltd |
| Job type: | Permanent |
| Job reference: |
Summary
Job Role: Digital Marketing Analyst
Company: The Lavence Group®
Experience Required: 2 to 5 Years
Location: London, United Kingdom
Salary: £28,000–£30,600
Job Type: Full-Time, Permanent
About Us:
The Lavence Group® is a global leader in technology and consulting solutions, recognized for innovation and excellence. With a strong presence across the UK, USA, New Zealand, and India, we specialize in transforming businesses with cutting-edge technology and people-first strategies. At The Lavence Group®, we believe in empowering teams to thrive in a dynamic global environment.
Job Summary:
We are seeking a Digital Marketing Analyst to join our team. The ideal candidate will have 2 to 5 years of experience in data analysis, SEO, SEM, social media analytics, and digital marketing strategy. This role offers a great opportunity to work in a fast-paced environment, leveraging data-driven insights to optimize marketing campaigns and enhance digital performance. The candidate will play a key role in analyzing campaign effectiveness, improving ROI, and driving digital marketing success.
Key Responsibilities:
• Monitor and analyze KPIs for digital marketing campaigns.
• Use tools like Google Analytics, Google Ads, and Facebook Insights for tracking.
• Generate reports and dashboards for campaign analysis.
• Assist in developing data-driven digital marketing strategies.
• Align digital campaigns with business objectives.
• Identify new digital marketing trends and opportunities.
• Conduct keyword research and optimize website content.
• Implement on-page & off-page SEO strategies.
• Manage and optimize PPC campaigns (Google Ads, Bing Ads).
• Track engagement metrics across Facebook, Instagram, LinkedIn, and Twitter.
• Analyze social media trends for content and ad optimization.
• Monitor audience behavior to improve targeting.
• Track email marketing metrics (open rates, CTR, conversions).
• Use automation tools (Mailchimp, HubSpot, Marketo) for segmentation.
• Optimize email campaigns for better engagement.
• Analyze the performance of blogs, videos, and other content.
• Provide insights to improve content strategy.
• Optimize material for better reach and conversions.
• Conduct A/B testing on landing pages and ads.
• Use tools like Hotjar, Crazy Egg, and Google Optimize to analyze user behavior.
• Recommend UX/UI improvements for better conversions.
• Monitor industry trends and competitor strategies.
• Conduct market research to identify new audience segments.
• Provide insights for digital advertising strategies.
• Analyze ad spend efficiency across Google Ads, Facebook Ads, and LinkedIn Ads.
• Optimize ad copy, targeting, and budget allocation.
• Track and report on campaign performance.
• Track marketing expenses and ensure cost-effectiveness.
• Measure return on investment (ROI) for digital campaigns.
• Reallocate budgets to high-performing channels.
• Proficiency in Google Analytics, Google Ads, SEO tools, and social media analytics.
• Strong data analysis and problem-solving skills.
• Experience with digital marketing automation tools.
Why Join Us?
Competitive salary with a comprehensive benefits package.
Opportunity to work in a global organization with diverse teams.
Access to professional development programs and certifications.
Inclusive and innovative workplace culture.
Application Deadline: [25/02/2025]
Company: The Lavence Group®
Experience Required: 2 to 5 Years
Location: London, United Kingdom
Salary: £28,000–£30,600
Job Type: Full-Time, Permanent
About Us:
The Lavence Group® is a global leader in technology and consulting solutions, recognized for innovation and excellence. With a strong presence across the UK, USA, New Zealand, and India, we specialize in transforming businesses with cutting-edge technology and people-first strategies. At The Lavence Group®, we believe in empowering teams to thrive in a dynamic global environment.
Job Summary:
We are seeking a Digital Marketing Analyst to join our team. The ideal candidate will have 2 to 5 years of experience in data analysis, SEO, SEM, social media analytics, and digital marketing strategy. This role offers a great opportunity to work in a fast-paced environment, leveraging data-driven insights to optimize marketing campaigns and enhance digital performance. The candidate will play a key role in analyzing campaign effectiveness, improving ROI, and driving digital marketing success.
Key Responsibilities:
• Monitor and analyze KPIs for digital marketing campaigns.
• Use tools like Google Analytics, Google Ads, and Facebook Insights for tracking.
• Generate reports and dashboards for campaign analysis.
• Assist in developing data-driven digital marketing strategies.
• Align digital campaigns with business objectives.
• Identify new digital marketing trends and opportunities.
• Conduct keyword research and optimize website content.
• Implement on-page & off-page SEO strategies.
• Manage and optimize PPC campaigns (Google Ads, Bing Ads).
• Track engagement metrics across Facebook, Instagram, LinkedIn, and Twitter.
• Analyze social media trends for content and ad optimization.
• Monitor audience behavior to improve targeting.
• Track email marketing metrics (open rates, CTR, conversions).
• Use automation tools (Mailchimp, HubSpot, Marketo) for segmentation.
• Optimize email campaigns for better engagement.
• Analyze the performance of blogs, videos, and other content.
• Provide insights to improve content strategy.
• Optimize material for better reach and conversions.
• Conduct A/B testing on landing pages and ads.
• Use tools like Hotjar, Crazy Egg, and Google Optimize to analyze user behavior.
• Recommend UX/UI improvements for better conversions.
• Monitor industry trends and competitor strategies.
• Conduct market research to identify new audience segments.
• Provide insights for digital advertising strategies.
• Analyze ad spend efficiency across Google Ads, Facebook Ads, and LinkedIn Ads.
• Optimize ad copy, targeting, and budget allocation.
• Track and report on campaign performance.
• Track marketing expenses and ensure cost-effectiveness.
• Measure return on investment (ROI) for digital campaigns.
• Reallocate budgets to high-performing channels.
• Proficiency in Google Analytics, Google Ads, SEO tools, and social media analytics.
• Strong data analysis and problem-solving skills.
• Experience with digital marketing automation tools.
Why Join Us?
Competitive salary with a comprehensive benefits package.
Opportunity to work in a global organization with diverse teams.
Access to professional development programs and certifications.
Inclusive and innovative workplace culture.
Application Deadline: [25/02/2025]