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Marketing Campaign Manager
| Posting date: | 13 January 2025 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | £31,000 to £35,000 |
| Hours: | Full time |
| Closing date: | 12 February 2025 |
| Location: | Birmingham, B16 8PE |
| Company: | BHSF |
| Job type: | Permanent |
| Job reference: | 177 |
Summary
Job Advert
We are seeking a passionate Marketing Campaign Manager to join our marketing team. You will be responsible for developing and
executing effective marketing campaigns to generate high-quality leads for our B2B client base. The role will involve creating and
implementing integrated marketing strategies, including email marketing, content marketing, social media, and digital advertising.
The successful candidate will be data-driven, with a strong focus on measuring and optimising campaign performance to drive lead
generation and revenue growth. In addition, the role will extend into direct to consumer marketing campaigns in the future.
About us
BHSF is a not-for-profit health and well-being provider with a proud history of making healthcare accessible to working people.
Today, we positively impact workplace well-being - helping to keep employees physically, mentally, and financially healthy. We put
employee well-being at the heart of everything we do. Our services range from Occupational Health to Employee Assistant
Programmes. We also have a wide offering of products including Health Cash Plans, Cancer and Personal Accident cover. It doesn’t
matter if a business has got 10 or 10,000 employees – we’ve got something to suit everyone. We’re super flexible, too. Meaning we
can get the workforce the support they need, as soon as possible. By intervening early, we can help to keep employees at work and
healthy. Friendly and down-to-earth, we’re always on your side. And because we’re a not-for-profit provider, your needs come
first, every time.
About you
Qualifications
* Bachelor's degree in marketing, communications, or a related field would be a bonus
Knowledge & Experience
* 3+ years or more experience in a marketing or campaign management role.
* Good knowledge of Google Ads and Bing Ads to support and manage external agency.
* Good knowledge of social media management tools including social adverts.
* Proven track record of managing multi-channel marketing campaigns.
* Experience of working in Financial Services desirable.
Personal Qualities and Skills
* Intermediate skills in MS Excel for data analysis, reporting, and performance tracking.
* Strong proficiency in MS PowerPoint for creating high-quality presentations and marketing decks.
* Experience using Google Analytics, LinkedIn Ads and creating email campaigns.
* Knowledge of Google Ads and Bing Ads.
* Project management and excellent organisational skills to manage multiple campaigns and meet deadlines.
* Persuasive copywriting skills to craft effective messaging across channels.
* Experience in leveraging data-driven insights to improve campaign performance.
* Knowledge of A/B testing and campaign optimisation techniques.
* Familiarity with lead generation and nurturing strategies.
* Ability to manage multiple projects and deadline calmly and efficiently.
* A natural curiosity and eagerness to learn and grow within the role.
* Reliable and a team player.
* People management skills: persuasion, negotiation and appropriate authoritative influence
Additional Benefits
* Casual dress
* Company pension
* Employee discount
* On-site parking
* Sick pay
* Wellness program
* Work from home
We are seeking a passionate Marketing Campaign Manager to join our marketing team. You will be responsible for developing and
executing effective marketing campaigns to generate high-quality leads for our B2B client base. The role will involve creating and
implementing integrated marketing strategies, including email marketing, content marketing, social media, and digital advertising.
The successful candidate will be data-driven, with a strong focus on measuring and optimising campaign performance to drive lead
generation and revenue growth. In addition, the role will extend into direct to consumer marketing campaigns in the future.
About us
BHSF is a not-for-profit health and well-being provider with a proud history of making healthcare accessible to working people.
Today, we positively impact workplace well-being - helping to keep employees physically, mentally, and financially healthy. We put
employee well-being at the heart of everything we do. Our services range from Occupational Health to Employee Assistant
Programmes. We also have a wide offering of products including Health Cash Plans, Cancer and Personal Accident cover. It doesn’t
matter if a business has got 10 or 10,000 employees – we’ve got something to suit everyone. We’re super flexible, too. Meaning we
can get the workforce the support they need, as soon as possible. By intervening early, we can help to keep employees at work and
healthy. Friendly and down-to-earth, we’re always on your side. And because we’re a not-for-profit provider, your needs come
first, every time.
About you
Qualifications
* Bachelor's degree in marketing, communications, or a related field would be a bonus
Knowledge & Experience
* 3+ years or more experience in a marketing or campaign management role.
* Good knowledge of Google Ads and Bing Ads to support and manage external agency.
* Good knowledge of social media management tools including social adverts.
* Proven track record of managing multi-channel marketing campaigns.
* Experience of working in Financial Services desirable.
Personal Qualities and Skills
* Intermediate skills in MS Excel for data analysis, reporting, and performance tracking.
* Strong proficiency in MS PowerPoint for creating high-quality presentations and marketing decks.
* Experience using Google Analytics, LinkedIn Ads and creating email campaigns.
* Knowledge of Google Ads and Bing Ads.
* Project management and excellent organisational skills to manage multiple campaigns and meet deadlines.
* Persuasive copywriting skills to craft effective messaging across channels.
* Experience in leveraging data-driven insights to improve campaign performance.
* Knowledge of A/B testing and campaign optimisation techniques.
* Familiarity with lead generation and nurturing strategies.
* Ability to manage multiple projects and deadline calmly and efficiently.
* A natural curiosity and eagerness to learn and grow within the role.
* Reliable and a team player.
* People management skills: persuasion, negotiation and appropriate authoritative influence
Additional Benefits
* Casual dress
* Company pension
* Employee discount
* On-site parking
* Sick pay
* Wellness program
* Work from home