CRM & Digital Marketing Manager
| Posting date: | 11 November 2024 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Competitive |
| Hours: | Full time |
| Closing date: | 11 December 2024 |
| Location: | London, W8 5DA |
| Company: | inploi |
| Job type: | Permanent |
| Job reference: | 75667078 |
Summary
CRM Digital Marketing Manager-
In hospitality, there's one thing we do best—building unforgettable relationships with our guests. And that’s where you come in!
If you share our passion for creating lasting connections and love using data to craft innovative, memorable marketing strategies, then this could be the perfect role for you. You’ll lead in designing personalised campaigns, optimising our CRM system, and ensuring every customer feels valued at every touchpoint.
Ready to drive growth, boost loyalty, and have a blast doing it? We’d love to hear from you!
What You’ll Do:
- Digital Campaigns: Plan and execute engaging digital marketing campaigns, collaborating with teams on content, design, and approvals. Manage agencies to deliver successful paid search, social, and CRM campaigns that maximize ROI.
- CRM: Develop CRM strategies to boost customer engagement, retention, and loyalty. Grow the database through lead generation, ensure data integrity, and manage CRM health (spam complaints, bounces, etc.).
- Reporting & Insights: Provide regular reports and insights from digital channels, identify new customer segments, and adopt a test-and-learn approach to optimize performance.
Who You’ll Be:
- Expert in Bloomreach or similar CDP
- Strong understanding of CRM best practices, email design, and campaign measurement
- Experience growing customer databases and managing paid social/search campaigns
- Organized, detail-oriented, with strong planning and communication skills
- Excellent data analysis skills and familiar with GDPR compliance”