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MARKETING & PR LEAD UK & IRELAND - UNITED KINGDOM, LONDON
| Posting date: | 16 October 2024 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | AS PER MARKET STANDARDS |
| Hours: | Full time |
| Closing date: | 15 November 2024 |
| Location: | UB11 1AF |
| Remote working: | On-site only |
| Company: | MSC Cruises Management (UK) Limited |
| Job type: | Permanent |
| Job reference: | JOB NUMBER: JB04310 /FAJ |
Summary
JOB PURPOSE
*PLEASE NOTE THIS ROLE WILL BE BASED FULL TIME IN WOKING*
Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group`s hundreds of years of maritime expertise, our fleet of six luxury ships (currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers.
An exciting opportunity exists for a talented Marketing & PR Professional to join our newly created luxury travel brand Explora Journeys and to lead the delivery and executions of omni-channel marketing & PR activities in the UK and Ireland, based in our offices in Woking.
KEY ACCOUNTABILITIES
Marketing:
• Lead the delivery, adaptations and amplification of corporate marketing campaigns
• Manage the annual media plan for UK&I
• Coordinate the adaptation and delivery of key B2C and B2B2C assets across the region
• Be the local guardian of the brand equity and ensure perfect brand executions across all channels
• Be the point of reference for the global marketing team and proactively provide feedback to ensure future materials are fit for purpose in UK&I
• Ensure gathering of consumer insights, benchmark analysis and trends to be shared with global marketing team on regular base
• Own the Marketing & Communications budget, including agency/vendor management
PR:
• Responsible for developing the annual communications strategy and execution, with a special focus on increasing end consumer awareness.
• Organize key industry or brand events (virtual and/or live) within the local market
• Help identify, select and manage the relevant agency partners
• Identify and negotiate contracts with local brand ambassadors in line with the global team
• Hold key relationships to trade and lifestyle media in the local market
• Propose local partnership ideas to drive brand awareness and value
• Work on local adaptation of PR & Communications Tool Kits incl. all materials within given deadlines (press releases, press kits, quotes, talking points, presentation, scripts and picture/video materials) and prepare & create PR tool kits for local activations/projects
• Manage the media reporting for Explora Journeys and competitor brands
QUALIFICATIONS (skills, competencies, experience)
profile:
• You will have minimum of 8/ 10 years’ experience in a similar Marketing/Brand/PR Role preferably in the Luxury or Luxury Hospitality/Travel Industry
• Have the knowledge of the codes of luxury and bring an extensive media network within the luxury and preferably the travel industry (as well as previous media training)
• You will have a proven track record of organizing luxury events
• You would have experience with the execution and amplification of omni channels marketing & PR campaigns
• You know the role of paid media, KPIs associated 6.You set yourself apart through your personal accountability to deliver with excellence
• It is essential that you are structured, well organized and know how to navigate in a matrix organisation
• Openness to travel up to 20% of the time mostly nationally occasionally internationally.
VISA REQUIREMENTS (if any)
Existing right to live and work in the UK.
*PLEASE NOTE THIS ROLE WILL BE BASED FULL TIME IN WOKING*
Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group`s hundreds of years of maritime expertise, our fleet of six luxury ships (currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers.
An exciting opportunity exists for a talented Marketing & PR Professional to join our newly created luxury travel brand Explora Journeys and to lead the delivery and executions of omni-channel marketing & PR activities in the UK and Ireland, based in our offices in Woking.
KEY ACCOUNTABILITIES
Marketing:
• Lead the delivery, adaptations and amplification of corporate marketing campaigns
• Manage the annual media plan for UK&I
• Coordinate the adaptation and delivery of key B2C and B2B2C assets across the region
• Be the local guardian of the brand equity and ensure perfect brand executions across all channels
• Be the point of reference for the global marketing team and proactively provide feedback to ensure future materials are fit for purpose in UK&I
• Ensure gathering of consumer insights, benchmark analysis and trends to be shared with global marketing team on regular base
• Own the Marketing & Communications budget, including agency/vendor management
PR:
• Responsible for developing the annual communications strategy and execution, with a special focus on increasing end consumer awareness.
• Organize key industry or brand events (virtual and/or live) within the local market
• Help identify, select and manage the relevant agency partners
• Identify and negotiate contracts with local brand ambassadors in line with the global team
• Hold key relationships to trade and lifestyle media in the local market
• Propose local partnership ideas to drive brand awareness and value
• Work on local adaptation of PR & Communications Tool Kits incl. all materials within given deadlines (press releases, press kits, quotes, talking points, presentation, scripts and picture/video materials) and prepare & create PR tool kits for local activations/projects
• Manage the media reporting for Explora Journeys and competitor brands
QUALIFICATIONS (skills, competencies, experience)
profile:
• You will have minimum of 8/ 10 years’ experience in a similar Marketing/Brand/PR Role preferably in the Luxury or Luxury Hospitality/Travel Industry
• Have the knowledge of the codes of luxury and bring an extensive media network within the luxury and preferably the travel industry (as well as previous media training)
• You will have a proven track record of organizing luxury events
• You would have experience with the execution and amplification of omni channels marketing & PR campaigns
• You know the role of paid media, KPIs associated 6.You set yourself apart through your personal accountability to deliver with excellence
• It is essential that you are structured, well organized and know how to navigate in a matrix organisation
• Openness to travel up to 20% of the time mostly nationally occasionally internationally.
VISA REQUIREMENTS (if any)
Existing right to live and work in the UK.