Operations Manager - Engagement
| Posting date: | 04 October 2024 |
|---|---|
| Salary: | £37,485 to £40,590 per year |
| Hours: | Full time |
| Closing date: | 03 November 2024 |
| Location: | EX6 7XR |
| Company: | Government Recruitment Service |
| Job type: | Permanent |
| Job reference: | 371670/1 |
Summary
For more than 100 years, Forestry England has been growing, shaping and caring for more than 1,500 of our nation’s forests for the benefit and enjoyment of all. Our forests provide amazing places for people to enjoy, for sustainable timber to grow and are a home in which wildlife can thrive.
Our mission is to connect everyone with the nation’s forests. We’re looking for an experienced communications and marketing manager to help tell our story to a wider audience, deepen engagement and encourage greater access to the benefits of woodlands for all.
Background
West England Forest District is one of six forest districts across the country and is responsible for the sustainable management of over 36,500ha of the nation's forests in the west and south-west of England.
The District extends from the Shropshire Hills AONB south to the majestic oak and beech woods of Savernake Forest in Wiltshire and south-west to Idless Woods near Truro in Cornwall.
The District is managed from the District Office at Coleford, in the Forest of Dean, with a secondary office at Haldon Forest Park near Exeter, supported by ten remotely located forest beat teams and three recreation hub teams that look after the forests and woods on a day-to-day basis.
This post sits within the Recreation and Engagement team which consists of three recreation hub teams, Haldon Forest & Cardinham, Forest of Dean, Wyre & the Marches, and specialist functions such as community engagement, learning, volunteering, marketing and communication.
You’ll be responsible for cultivating richer audience connections with the nation’s forests in the district, leading our marketing and communications team, creating a district marketing and communications strategy, promoting our offer, and telling our story in effective ways and through a variety of different sources.
Leadership
- Lead and inspire the marketing and communications team. Our marketing and communications team currently consists of three marketing and communications officers, one communications officer, a multimedia officer and two business support officers.
- Monitor and report on evaluation of all campaigns, and be responsible for expenditure relating to marketing and communications.
Marketing
- Lead marketing activity, using market insight, to tell our story and grow our business priorities and improve our income returns.
- Use data to better understand and reach new and existing audiences.
- To manage and develop plans for the district’s marketing activity.
Communications
- Grow our reputation as caring custodians of the nation’s forests.
- Lead proactive communications with District staff and partners to promote and enhance Forestry England’s reputation with local stakeholders, communities and visiting public as leaders in land and visitor management.
- Monitor and anticipate communication activity that may impact on our reputation and design communications plan to mitigate the impact.
- Be an active member of the District’s Operations Team and advise them where communications can be used to limit business risks or improve income returns.
- Provide professional communications advice to senior management and wider district colleagues on issues and reputation, including positioning with the media and external stakeholders.
- Lead design of internal communication activity that distributes consistent messages and profiles positive work of all staff.
- Raise awareness and understanding of sustainable forestry, developing insight-led behaviour change campaigns.
- Lead the district’s contributions to national communications and marketing campaigns.
- Ensure effective use of our complaints process.
Stakeholder Management
- Lead on stakeholder engagement by developing our communications and consultation approach around forest operations and plans to build support from visitors, local communities and other key stakeholders.
- Advise and assist colleagues when dealing with issues management and stakeholder groups.
Engagement
- Lead on our Active Forests programme in the district to increase the number and frequency of people being active in our forests.
- Advise and assist colleagues on issues management and stakeholder groups.
General
- Plan and deliver according to a yearly budget.
- Work within and as part of the wider district recreation and engagement team to plan campaigns and initiatives collaboratively.