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Digital & Performance Manager
| Posting date: | 02 October 2024 |
|---|---|
| Hours: | Full time |
| Closing date: | 01 November 2024 |
| Location: | Edinburgh, EH12 1HQ |
| Company: | NatWest Group |
| Job type: | Permanent |
| Job reference: | R-00242924-OTHLOC-GBR-5FEDI034 |
Summary
Join us as a Digital & Performance Manager
- We’re looking for a creative and influential person to join our Marketing function
- This is an opportunity to support our digital marketing strategy, with a focus on mobile-first communications
- As you develop close, effective working relationships across our bank, you’ll become a key digital contact for our stakeholders
What you'll do
As a Digital & Performance Manager, you’ll be managing CRM tooling and looking at how we can drive greater customer growth and engagement through a range of channels. To do this, you’ll partner with a range of teams within Marketing to deliver innovative campaigns and plan and improve digital performance.
Day to day, you’ll be:
- Owning CRM tooling and working closely with Product and Marketing teams to build out and refine our comms capabilities
- Building mobile campaigns, HTML email campaigns, transactional comms, SMS and push notifications to reach our customers
- Developing engaging lifecycle comms aimed at supporting customer engagement and retention metrics
- Carrying out regular testing to make sure the most effective creative and messaging is used in all channels
- Monitoring activity and tracking and analysing performance to maximise our performance against plans
The skills you'll need
We’re looking for someone with experience of working in a digital marketing environment, including experience of developing and delivering strategy. You’ll be strongly analytical with proven problem solving skills and will have a firm focus on achieving delivery through data.
You’ll also need:
- Good data literacy and knowledge of testing and optimisation techniques
- A positive approach to change and the ability to work in constantly changing environment
- Excellent organisation and time management skills with a focus on delivery
- Strong communication and influencing skills
- Good budget management experience
- Experience with HTML and CSS
- Experience using Iterable or equivalent CRM and marketing automation platforms