Corporate Communications Manager
| Posting date: | 01 October 2024 |
|---|---|
| Salary: | £51,883.00 to £58,544.00 per year |
| Additional salary information: | £51883.00 - £58544.00 a year |
| Hours: | Full time |
| Closing date: | 15 October 2024 |
| Location: | Surbiton, KT6 7QU |
| Company: | NHS Jobs |
| Job type: | Contract |
| Job reference: | C9294-24-0764 |
Summary
KEY RESULT AREAS: To deliver communications and engagement activity that builds Trust reputation as a leading organisation within the NHS as planned with the Head of Corporate Communications and Stakeholder Engagement This includes working with the Communications Assistant to generate good news stories and content about the Trust for all channels. To ensure that communications and engagement activity is in line with the Trusts overall communications and engagement strategy. To ensure that existing relationships with external stakeholders are maintained and proactively developed. To ensure that the website, Intranet and all communications content and materials build the Trusts reputation as a leading organisation within the NHS. To ensure all printed materials, the website, intranet, traditional and social media activity are reviewed and proofed, have undergone the appropricate approval process and are in line with the Trusts overall communications strategy. To play a key role in managing the Trust brand and visual identity, including supporting other staff in the correct application of corporate style guidelines and addressing inconsistencies, working with the Graphic Designer on trustwide design projects/campaigns, and advising teams on the creation and printing of patient/carer information Communication and Relationships The post-holder will need to use their specialist expertise to influence and persuade senior colleagues on a wide range of complex communications issues. To establish and maintain effective co-operative working relationships with all stakeholder groups, internally and externally, at all levels. To ensure that communications are correctly tailored for the appropriate target audiences. To review and approve design, photography and filming requests received from outside our team, including liaising and working with teams to agree and finalise copy. To confidently liaise with colleagues in Digital Services and external technical and creative agencies to ensure a high standard of technical and creative support for Trust publications, the Trust website and intranet. To manage contracts with external suppliers. Digital and social media To manage the development and sustainability of the Trust website ensuring it is regularly updated with the latest information including ensuring corporate information, news and features etc are checked and updated on a regular basis. To oversee the day-to-day running of the website function, ensuring that the content produced by departments meets web publishing standards and corporate guidelines. To ensure that the Trusts digital content is interesting and informative, and encourages use of these channels. To assist colleagues across the Trust with digital projects, giving expert guidance in terms of content, section or site development, and providing guidance to colleagues on social media-related enquiries To develop and edit content for the Trusts website and social media platforms, including overseeing our social media planner, and drafting, planning, and scheduling content, as well as reviewing content prepared by the Communications Assistant To create campaigns that will grow the Trusts social media following and community engagement. To drive growth of the Trusts digital audience by making our content engaging and shareable. To increase visits to the Trusts website through our social media channels. To encourage and execute content from our stakeholders. Policy and Service Development To be responsible for the development of the website policy and its implementation across the Trust. To be responsible for the development and implementation of processes and protocols to ensure the Trusts patient information complies with NHS Englands Information Standard guidance. To be responsible for the management and implementation of the Trust Brand and Identity, ensuring that all communications produced are consistent with the Trusts corporate identity and brand and meet corporate identity guidelines. To contribute to the development of the Trust media policy and its implementation across the Trust To ensure the website conforms to the latest disability legislation and that the Trust meets its statutory obligations in terms of accessibility. To ensure any photography used adheres to copyright regulations and is carried out in line with Trust policy in terms of consent. Information Resources Where required to produce and/or assist in the preparation of reports and, where necessary, attend relevant meetings to deliver those reports and advise on communications issues, including reviewing and editing the fortnightly media update drafted by the Communications Assistant. To provide regular analysis and reports to senior managers on the use of the website through the use of Google Analytics, suggesting improvements where necessary. To assist in preparing briefings for regulatory and advisory bodies in respect of updating them on complex issues. To analyse complex statistical data to inform the development of communications strategies, plans and reports. To undertake audits, surveys and utilise other feedback techniques to evaluate the communications function both internally and externally. To manage key corporate documents on the website and intranet through version control measures, ensuring these are accurate and up to date. Finance To monitor and assess the required financial investment for communications activities in order to inform budget setting and to manage resources within the agreed budget identified. To commission and brief designers, developers, communications agencies and other external suppliers; ensuring that expenditure stays within agreed budget. To ensure administrative and financial integrity as expected within a public sector organisation following Trust and national guidance. Research and Development To be responsible for keeping up-to-date with best practice and new techniques in public relations. To keep up to date with national policy, new health initiatives and partner organisations strategies and plans and how these impact locally on the Trust Managerial Responsibilities To be responsible for the day-to-day line management of the Communications Assistant, including supporting them to manage the communications email inbox. To be responsible for the matrix management of colleagues where appropriate. To be responsible for the management of external suppliers and agencies as appropriate. Training and Development To undertake mandatory and statutory training as required by Trust policy. To contribute and commit to undertaking an annual Development Review/appraisal. To undertake personal development as identified in the Personal Development Plan (PDP). To introduce new starters to the website and intranet at corporate inductions. To train colleagues at all levels across the Trust in PR skills as required.