Tusker - Senior B2B Marketing Executive - Watford
| Posting date: | 26 September 2024 |
|---|---|
| Salary: | £42,120 per year |
| Hours: | Full time |
| Closing date: | 10 October 2024 |
| Location: | Watford, Hertfordshire, WD18 8YF |
| Company: | Lloyds Banking Group |
| Job type: | Permanent |
| Job reference: | 120101_1727338060 |
Summary
- JOB TITLE: Senior B2B Marketing Executive
- SALARY: £42,120- £51,480
- LOCATION : Watford
- HOURS: Full-time
- WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at our Watford site. During the training period we ask new starters to be in the office 5 days a week until they are competent and fully trained.
About this Opportunity
This role sits within a wider marketing team that specialises in ensuring we deliver impactful brand messaging to our addressable UK market. Working with the marketing managers and director this role will assist in B2B marketing strategy, planning and execution. Identifying the best B2B multi-channel lead generation opportunities, managing the telemarketing function and creating campaigns to build our B2B lead pipeline.
About us
We're on an exciting journey to transform our Group and the way we're shaping finance for good. We're focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you.
We're an award-winning car leasing company who have been providing company car and tax efficient car benefit schemes since 2009. We take pride in helping organisations offer their employees a car that will have less impact on our environment, supporting planet positive mobility and a brighter more sustainable future. We're committed to driving down emissions by getting people into newer and more environmentally friendly cars. We genuinely care about the world we live in and know that our customers do too. This is why we work with each and every one to offset the carbon emitted by each salary sacrifice car put on the road through our schemes.
Our Car Benefit Scheme gives employees access to affordable, fully maintained and insured cars for a fixed monthly amount delivered through a salary sacrifice employee benefit arrangement. Offering all fuel types, prices and over 1000 cars to choose from all by leading manufacturers. Please visit for more information www.tuskerdirect.com
What you'll need
- Manage B2B campaigns online and offline from initial planning through to execution
- Utilise customer/prospect feedback to shape and advise on marketing activities and messaging
- Create marketing content to drive lead generation analysing campaign performance and identifying mailshot opportunities
- maintain Tusker's website, ensuring content is kept up to date and updating messaging as and when required
- Become a CRM superuser working to keep data up to date and using the system to plan events and activities
- Management of B2B Social Media sites such as Linked In including research of best practice, topical information and advice. Copywriting and designing content for newsletters and mailshots
- Providing monthly campaign report to show activity performance with ideas for improvement
- Management of telemarketing executives and new business opportunity database ensuring data is fit for purpose
- Parental cover for sales support and B2B events
And any experience of these would be really useful
- Experience building and tracking campaigns
- Ability to plan and organise own workload, with the strong attention to detail necessary to ensure campaigns are implemented thoroughly and competently
- Experience organising events and exhibitions to time and budget
- Ability to work under pressure with a focus on priorities
- Experience of lead generation activities
- Strong communication and presentation skills with high attention to detail is a requirement
- Results driven and constantly striving to achieve a better ROI
- Proactive self-starter with the ability to work independently
About working for us
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.
We want our people to feel that they belong and can be their best, regardless of background, identity or culture.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.
And it's why we especially welcome applications from under-represented groups.
We're disability confident. So, if you'd like reasonable adjustments to be made to our recruitment processes, just let us know.
We also offer a wide-ranging benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 28 days' holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
If you're excited by the thought of becoming part of our team, get in touch.
Proud member of the Disability Confident employer scheme