Digital Marketing Executive
| Posting date: | 11 September 2024 |
|---|---|
| Salary: | £34,000 to £37,000 per year |
| Hours: | Full time |
| Closing date: | 11 October 2024 |
| Location: | London, UK |
| Remote working: | Hybrid - work remotely up to 2 days per week |
| Company: | Adzuna |
| Job type: | Contract |
| Job reference: |
Summary
Description
Job title: Digital Marketing Executive
Salary: £34.000-£37.000
Location: London, UK
About us:
Adzuna is an established and profitable job search engine that lists every job, everywhere. Launched in 2011, we help over 10 million visitors a month in 19 markets find better, more fulfilling jobs. Governments and the world’s largest companies trust us for our unique global audience and jobs market intelligence, and we walk the walk on things like Salary Transparency and Gender Pay. Adzuna’s success to date has been down to the skills and determination of our brilliant staff and their passion for jobseeker experience. If you like the sound of applying your marketing skills in a pivotal role in a leading global technology business, apply to join us today.
The role:
We’re looking for a motivated and detail-oriented Digital Marketing Executive to join our team at Adzuna! The successful candidate will manage and optimise our paid search and paid social campaigns across the 19 markets we operate in, lead on key performance reporting and have a role in and exposure to a range of other marketing channels. This multi-channel role is crucial to driving the success of our marketing efforts and ensuring we meet our business goals.
If you’re a proactive and analytical marketing professional, this is your chance to shine. You’ll be part of one of Europe’s most successful tech startups, with the opportunity to shape our digital activity and make a big splash.
About you:
Responsibilities:
-Plan, execute and optimise paid search campaigns across Google and Bing platforms across all markets. This will include conducting keyword research, managing bid strategies, ad copy testing, A/B testing and ensuring we are hitting key business KPIs.
-Develop and manage paid social campaigns on platforms including Facebook, Instagram and TikTok. This will include generating new creatives, A/B testing and aligning our advertising against client needs.
-Stay up to date with all of the latest developments within the SEM space to ensure that we are adopting best practices and gaining an edge over our competitors.
-Provide support for other digital marketing activities, including SEO, content marketing, and email campaigns.
-Update and maintain weekly, monthly, and ad-hoc reports on campaign performance, budget tracking, and key metrics. Use data to generate actionable insights, informing strategy and campaign adjustments.
-Track spending across campaigns and platforms, making necessary adjustments to stay within allocated budgets.
-Work closely with the broader marketing team to align paid search and social strategies with overall marketing objectives.
Experience
-You have 2+ years of paid search and paid social experience including end-to-end campaign management.
-You have experience managing advertising budgets across multiple platforms
-Strong analytical skills and experience with data analysis and reporting tools (e.g., Excel, Google Sheets, Google Data Studio).
Google Ads certification achieved
-Proficient with Google Analytics 4
-You are comfortable working in a tech product business, and overcoming fresh challenges that are unique to the organisation
Qualities
Must-have
-You pride yourself on having a strong attention to detail
-You are highly numerate, analytical and efficient in your use of data, drawing insights that lead to performance improvements
-You have excellent written English that helps with better ad copy and also internal and external communication.
-You can demonstrate a track record of impact and growth.
-You are hands-on and proactive, helping to generate ideas that can drive the team forward and assist in achieving business goals.
-You are a good team player who is keen to help out in other areas of marketing as and when required to help the business achieve its goals
Nice-to-have
-Experience working on international SEM or other performance marketing campaigns.
-Numeric or business-oriented degree
Proud member of the Disability Confident Employer scheme.
For further information on Adzuna and the benefits we offer, please see the full job description on our careers page: https://www.adzuna.co.uk/jobs/careers
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.