Individual Giving Manager
| Posting date: | 10 September 2024 |
|---|---|
| Salary: | £33,881.00 to £39,601.00 per year |
| Additional salary information: | £33881.00 - £39601.00 a year |
| Hours: | Full time |
| Closing date: | 14 October 2024 |
| Location: | Birmingham, B24 0DF |
| Company: | NHS Jobs |
| Job type: | Permanent |
| Job reference: | B0060-PN9075 |
Summary
Income Generation and Campaign Management Work with the Senior Fundraising Manager to inform and implement an individual and in-memory giving strategy, creating new initiatives to achieve income targets and year on year growth. Work with the Senior Fundraising Manager to inform and implement a legacy marketing and administration plan and deliver efficient legacy administration. Support the Senior Fundraising Manager in setting budgets and achieve income targets and objectives as outlined in the annual operational plan. Plan, manage and deliver innovative campaigns and appeals that support donor acquisition, donor development and generate income in line with targets. Represent Birmingham Hospice to TLC Lotteries. TLC Lottery is jointly owned by Birmingham Hospice, Acorns Childrens Hospice and Focus Birmingham with all proceeds shared equally between them. Continually test and learn across campaigns to improve performance, consistently looking to improve ROI and lifetime value of donors. Report on activity regularly to the Senior Fundraising Manager via 1-1 meetings, written reports and full participation in team meetings. Use experience and sector knowledge to make recommendations to the Senior Fundraising Manager for income contingency plans and new income generating activity Ensure the effective recording and utilisation of fundraising data, supporter information and communications via our database systems - Donorflex. Ensure all regulatory and legal requirements and best practice are followed at all times. Provide expertise and guidance on all matters relating to gift aid, including maximising income and work closely with the finance processing team to ensuring gift aid declarations are accurately made and stored Manage stock control and utilisation of all fundraising collateral and merchandise and work closely with the Fundraising Marketing Manager and Head of Communications & Marketing to ensure campaigns have appropriate fundraising resources and impactful and inspiring supporter and patient stories. Supporter Management Develop, implement and monitor a gold standard supporter journey and enhanced stewardship for individual and regular givers, and in memory donors. Ensure every regular giver is welcomed and thanked for their support, and that every family fundraising in memory is stewarded as a continuation of our care. Create an impactful communication plan for engaging with regular givers, tribute fund holders and memory leaf subscriptions to minimise attrition and increase the average lifetime value of donors. Seek out opportunities to grow your own portfolio of high net worth and influential individuals to grow our supporter numbers. Ensure equality and diversity is celebrated and considered for all aspects of the gold standard supporter journey. Leadership and Management Manage own workload to deliver on set objectives, KPIs and income targets. Be an effective and supportive line manager to the Donor Acquisition Fundraiser and In-Memory Fundraiser, providing clear objectives and KPIs and conducting monthly one to ones. Inspire multiple internal stakeholders to support appeals and campaigns, ensuring that all key stakeholders are engaged and have a clear understanding of their contribution. Be visible amongst our clinical and corporate teams to encourage and build a fundraising culture, particularly around in memorial giving at Birmingham Hospice. Monitor KPIs to ensure the health of the supporter database and success of individual giving campaigns. Brand Development and Reputation Adhere to and promote Birmingham Hospice brand, following brand guidelines and marketing SOPs. Identify opportunities for publicity and produce promotional materials to support new and existing supporter activity and campaigns. Manage external agency and supplier relationships in conjunction with fundraising marketing and ensure all work delivered by third party organisations remains on brand and in line with our charity values. Keep up to date with developments and trends in fundraising and use this insight to develop our portfolio to ensure it is engaging and competitively positioned. Expectations Work flexible hours including evenings and weekends when required. Ability to travel to external meetings Ability to work across both hospice sites Assist at fundraising events and activities where appropriate and necessary Undertake any other duties as may be required by the Senior Fundraising Manager and/or Income Generation Director.