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Brand and Digital Marketing Coordinator
| Posting date: | 09 September 2024 |
|---|---|
| Salary: | £26,522 per year |
| Hours: | Full time |
| Closing date: | 20 September 2024 |
| Location: | Sunderland, Tyne & Wear |
| Remote working: | On-site only |
| Company: | Gentoo Group Ltd |
| Job type: | Permanent |
| Job reference: |
Summary
The Company
We're a housing association that provides more than 60,000 people in Sunderland with a place they can call home. We're a values-driven organisation, with a clear vision, a social purpose and a commitment to investing in people, place and property. We believe everyone has the right to live in a good quality home they can afford and invest millions of pounds every year in keeping our existing homes safe, secure, and compliant.
We're also playing our part in addressing the UK housing crisis locally, by building hundreds of new, modern and contemporary homes for rent in Sunderland - homes that meet the needs of local people. Not only do we provide vital housing - we support our tenants, residents and communities by investing in services that help people live their best possible life.
This includes helping people to work, victims of domestic abuse and anti-social behaviour, young people to live independently, as well as a wellbeing service that supports our elderly tenants and residents.
About the role:
Due to an internal promotion, we have an exciting opportunity for an experienced Brand and Digital Marketing Coordinator to join Gentoo Homes' Sales and Marketing team based at our Doxford Park, Sunderland office. Gentoo Homes have developments across the North East from Darlington to the Tyne Valley. As part of the role, you will be required to visit the developments and whilst having access to your own vehicle would be beneficial, we do offer the use of company vehicles for travel.
We are keen to receive applications from dynamic and creative digital marketers with a specific focus on social media and content creation to join our Marketing team. The successful candidate will be results-driven with a desire to drive business growth in a competitive marketplace, who are particularly interested in business-to-consumer marketing.
Working hours: 36 hours per week Mon-Fri
The role is subject to a basic DBS paid for by Gentoo.
Key responsibilities will include the following, a full job description is available to view at www.gentoogroup.com/careers
As a key member of the team, you will support the delivery of our advertising campaigns, executing a content strategy to help grow brand awareness and drive lead generation.
You will assist in the design and creation of a new website.
Provide marketing support to assist with the generation of sales leads via a broad range of marketing activities.
Assist in managing and monitoring the Gentoo Homes part exchange portfolio which will include liaising and negotiating sales with agents, arranging surveys, inspecting properties, meeting customers and progressing the legal process to the final completion of the sale.
Work closely with the Brand and Marketing Manager to develop a range of creative digital communications and marketing campaigns which includes planning and collating content, updating online content and handling general marketing activities.
Utilise social media channels effectively to promote specific marketing initiatives, maintain ongoing market awareness and grow our online following. This includes developing current platforms and managing the content of all channels to generate engagement.
Update the company website – this includes conducting regular competitor research and developing new ideas on how to improve and innovate the platform.
Coordinate with a range of external agencies including photographers and videographers to create engaging content appropriate for digital platforms.
Coordinate all sales leads and enquiries via digital and social channels, ensuring they are responded to on time and information is passed on to the relevant teams across the business.
Assist in the production of marketing materials including brochures, posters, flyers, site signage and merchandise to promote our latest offers and initiatives.
Deliver and manage ad hoc Sales and Marketing projects and assist in undertaking PR and sponsorship initiatives to support the overall brand positioning.
What we are looking for:
You are required to hold a valid UK driver's licence.
It is highly desirable that you have a degree in Marketing or business, or a willing to work towards a relevant qualification, you must be able to demonstrate your experience using social media platforms in a professional capacity
Demonstrable experience in creating content for social media platforms, preferably with experience using Adobe Creative Suite (Photoshop, InDesign, Illustrator) and a good understanding of copywriting.
A creative outlook, an eagerness to learn new skills and the ability to adapt in a fast-paced environment.
A passion for staying up to date with digital marketing trends, best practices and emerging technologies.
Some of our great benefits include:
31 days annual leave (plus bank holidays) with an option to purchase up to 5 additional days per year.
Free Health Cash Plan, with cashback for dental, optical, physio, wellbeing therapies and more, with some free child cover.
Access to private healthcare through the Health Cash Plan.
Competitive Aviva pension scheme - Gentoo will contribute up to 10% based on your personal contribution.
Salary sacrifice electric vehicle scheme.
Enhanced family-friendly leave.
Car mileage allowance if you use your personal vehicle for business
We're a housing association that provides more than 60,000 people in Sunderland with a place they can call home. We're a values-driven organisation, with a clear vision, a social purpose and a commitment to investing in people, place and property. We believe everyone has the right to live in a good quality home they can afford and invest millions of pounds every year in keeping our existing homes safe, secure, and compliant.
We're also playing our part in addressing the UK housing crisis locally, by building hundreds of new, modern and contemporary homes for rent in Sunderland - homes that meet the needs of local people. Not only do we provide vital housing - we support our tenants, residents and communities by investing in services that help people live their best possible life.
This includes helping people to work, victims of domestic abuse and anti-social behaviour, young people to live independently, as well as a wellbeing service that supports our elderly tenants and residents.
About the role:
Due to an internal promotion, we have an exciting opportunity for an experienced Brand and Digital Marketing Coordinator to join Gentoo Homes' Sales and Marketing team based at our Doxford Park, Sunderland office. Gentoo Homes have developments across the North East from Darlington to the Tyne Valley. As part of the role, you will be required to visit the developments and whilst having access to your own vehicle would be beneficial, we do offer the use of company vehicles for travel.
We are keen to receive applications from dynamic and creative digital marketers with a specific focus on social media and content creation to join our Marketing team. The successful candidate will be results-driven with a desire to drive business growth in a competitive marketplace, who are particularly interested in business-to-consumer marketing.
Working hours: 36 hours per week Mon-Fri
The role is subject to a basic DBS paid for by Gentoo.
Key responsibilities will include the following, a full job description is available to view at www.gentoogroup.com/careers
As a key member of the team, you will support the delivery of our advertising campaigns, executing a content strategy to help grow brand awareness and drive lead generation.
You will assist in the design and creation of a new website.
Provide marketing support to assist with the generation of sales leads via a broad range of marketing activities.
Assist in managing and monitoring the Gentoo Homes part exchange portfolio which will include liaising and negotiating sales with agents, arranging surveys, inspecting properties, meeting customers and progressing the legal process to the final completion of the sale.
Work closely with the Brand and Marketing Manager to develop a range of creative digital communications and marketing campaigns which includes planning and collating content, updating online content and handling general marketing activities.
Utilise social media channels effectively to promote specific marketing initiatives, maintain ongoing market awareness and grow our online following. This includes developing current platforms and managing the content of all channels to generate engagement.
Update the company website – this includes conducting regular competitor research and developing new ideas on how to improve and innovate the platform.
Coordinate with a range of external agencies including photographers and videographers to create engaging content appropriate for digital platforms.
Coordinate all sales leads and enquiries via digital and social channels, ensuring they are responded to on time and information is passed on to the relevant teams across the business.
Assist in the production of marketing materials including brochures, posters, flyers, site signage and merchandise to promote our latest offers and initiatives.
Deliver and manage ad hoc Sales and Marketing projects and assist in undertaking PR and sponsorship initiatives to support the overall brand positioning.
What we are looking for:
You are required to hold a valid UK driver's licence.
It is highly desirable that you have a degree in Marketing or business, or a willing to work towards a relevant qualification, you must be able to demonstrate your experience using social media platforms in a professional capacity
Demonstrable experience in creating content for social media platforms, preferably with experience using Adobe Creative Suite (Photoshop, InDesign, Illustrator) and a good understanding of copywriting.
A creative outlook, an eagerness to learn new skills and the ability to adapt in a fast-paced environment.
A passion for staying up to date with digital marketing trends, best practices and emerging technologies.
Some of our great benefits include:
31 days annual leave (plus bank holidays) with an option to purchase up to 5 additional days per year.
Free Health Cash Plan, with cashback for dental, optical, physio, wellbeing therapies and more, with some free child cover.
Access to private healthcare through the Health Cash Plan.
Competitive Aviva pension scheme - Gentoo will contribute up to 10% based on your personal contribution.
Salary sacrifice electric vehicle scheme.
Enhanced family-friendly leave.
Car mileage allowance if you use your personal vehicle for business
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.