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Senior In Memory & Legacy Marketing Executive
| Posting date: | 25 July 2024 |
|---|---|
| Salary: | £28,951 to £37,224 per year |
| Additional salary information: | plus £312 per annum Office at Home Allowance |
| Hours: | Full time |
| Closing date: | 12 August 2024 |
| Location: | UK |
| Remote working: | Fully remote |
| Company: | Barnardo's |
| Job type: | Permanent |
| Job reference: | 19228 |
Summary
We have a fantastic opportunity for an experienced Senior In Memory and Legacy Marketing Executive to join our team. After our recent rebrand and some exciting developments in the Legacy and In Memory programme, it's an excellent time to join the organisation.
You will project manage In Memory and Legacy campaigns across a variety of channels, including direct mail, PPC and social. The role focuses on the management of the In Memory and Free Wills programmes, delivering activity to recruit new supporters, alongside stewardship journeys to ensure appropriate onward communication with valued supporters. The role presents a fantastic opportunity to help shape the programmes and adapt processes, particularly for In Memory.
You will support the Legacy Marketing Manager and Senior Legacy Executive in the on-going development of the Legacy and In Memory strategy by providing comprehensive evaluation of campaigns, drawing conclusions, and making recommendations for future activity.
Key responsibilities include:
Development, implementation and management of the In Memory programme, including excellent supporter stewardship and encouraging long-term support.
To manage the day to day running of Legacy and In Memory campaigns; including campaign planning, overseeing creative development, liaising with key stakeholders, co-ordinating print and production, ensuring fundraising is compliant with the IoF Code of Conduct and GDPR, monitoring and analysing results and feeding back to agencies.
Project manage and deliver a Legacy events programme.
Managing strategic projects with the appropriate level of support.
Supporting the Legacy Marketing Management team with the development of annual campaign plans and their implementation.
The ideal candidate would have:
In Memory and/or Legacy marketing knowledge and experience, ideally gained in a large organisation
Experience project managing Fundraising campaigns across different media from start to finish. Campaigns might include direct mail, telemarketing, direct response TV, digital marketing or other commonly used fundraising channels.
Understanding of and an ability to manage and monitor budgets.
Experience of evaluating the effectiveness of Fundraising campaigns.
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.
When completing your application please refer to your skills knowledge and experience in relation to the Person Specification and Additional Information document. This should be done with an understanding of the context of the service described.
Pay & Reward Framework
We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.
For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.
Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.
Benefits
Workplace Offer: What it means for you
The world of work has changed. We are understanding of what works best for our colleagues both current and future as we look to embrace this new way of working. Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, at one of our Collaboration Hubs or any combination of these.
Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements.
26 days annual leave plus bank holidays, increasing after 5 years service
The ability to buy up to another 5 days annual leave via our HolidayPlus scheme
A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
Service related sick pay from day 1
Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
Cycle2work scheme
Interest free season ticket loans
Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
20% discount at Barnardo's stores
Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
Free access to round the clock employee assistance program for advice and support
Access to Barnardo's Learning and Development offer
*T&C's apply based on contract
You will project manage In Memory and Legacy campaigns across a variety of channels, including direct mail, PPC and social. The role focuses on the management of the In Memory and Free Wills programmes, delivering activity to recruit new supporters, alongside stewardship journeys to ensure appropriate onward communication with valued supporters. The role presents a fantastic opportunity to help shape the programmes and adapt processes, particularly for In Memory.
You will support the Legacy Marketing Manager and Senior Legacy Executive in the on-going development of the Legacy and In Memory strategy by providing comprehensive evaluation of campaigns, drawing conclusions, and making recommendations for future activity.
Key responsibilities include:
Development, implementation and management of the In Memory programme, including excellent supporter stewardship and encouraging long-term support.
To manage the day to day running of Legacy and In Memory campaigns; including campaign planning, overseeing creative development, liaising with key stakeholders, co-ordinating print and production, ensuring fundraising is compliant with the IoF Code of Conduct and GDPR, monitoring and analysing results and feeding back to agencies.
Project manage and deliver a Legacy events programme.
Managing strategic projects with the appropriate level of support.
Supporting the Legacy Marketing Management team with the development of annual campaign plans and their implementation.
The ideal candidate would have:
In Memory and/or Legacy marketing knowledge and experience, ideally gained in a large organisation
Experience project managing Fundraising campaigns across different media from start to finish. Campaigns might include direct mail, telemarketing, direct response TV, digital marketing or other commonly used fundraising channels.
Understanding of and an ability to manage and monitor budgets.
Experience of evaluating the effectiveness of Fundraising campaigns.
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.
When completing your application please refer to your skills knowledge and experience in relation to the Person Specification and Additional Information document. This should be done with an understanding of the context of the service described.
Pay & Reward Framework
We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.
For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.
Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.
Benefits
Workplace Offer: What it means for you
The world of work has changed. We are understanding of what works best for our colleagues both current and future as we look to embrace this new way of working. Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, at one of our Collaboration Hubs or any combination of these.
Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements.
26 days annual leave plus bank holidays, increasing after 5 years service
The ability to buy up to another 5 days annual leave via our HolidayPlus scheme
A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
Service related sick pay from day 1
Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
Cycle2work scheme
Interest free season ticket loans
Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
20% discount at Barnardo's stores
Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
Free access to round the clock employee assistance program for advice and support
Access to Barnardo's Learning and Development offer
*T&C's apply based on contract
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.