Marketing & Administration Coordinator
Posting date: | 16 July 2024 |
---|---|
Salary: | Not specified |
Additional salary information: | £24,240 per annum |
Hours: | Full time |
Closing date: | 15 August 2024 |
Location: | Gateshead, NE8 2JR |
Company: | North Music Trust |
Job type: | Permanent |
Job reference: | 170 |
Summary
Deadline for applications: 9am, Monday 5th August
Reports to: Food & Beverage Operations Managers
Location: The Glasshouse International Centre for Music
Working hours: 36 hours per week (some evening and weekend working may be required)
Salary: SCP 23, £24,240 per annum
About The Glasshouse International Centre for Music
We’re a place where you can hear rock legends or pop icons on the same night as folk trios or opera singers. Where new musicians
are nurtured and showcased on the same stages as platinum- selling performers. And where youth choirs and tambourine- shaking
toddlers practice in the same spaces as our acclaimed orchestra Royal Northern Sinfonia.
Whether you’re front of house, waiting in the wings or keeping things running behind the scenes you will be part of a team that
means 2 million people enjoy top – notch gigs, concerts and classes in our own venue at Gateshead Quays, out in communities across
the North East and through live- streamed performances and digital lessons.
About you
Are you self-motivated, happy working in a team environment and flexible enough to adapt to a changing environment? If this sounds
like you, here are some specific types of experience that will help you hit the ground running.
About the role of Administration and Marketing Coordinator at the Glasshouse
The role of Administration and Marketing Coordinator with the Food and Beverage and Retail team is a varied, enjoyable role that
involves working closely with people across the organisation. It would be best suited for someone who can bring their creativity
to marketing campaigns.
The post holder will work within the Food and Beverage and Retail team as well as the wider team within the Glasshouse to
coordinate marketing and communications activity and maintain a strategic approach to marketing and sales. They will contribute to
and administer a rolling programme of campaigns, and they will provide effective support for senior colleagues.
These campaigns will aim to increase sales, and demand for food and beverage within the Glasshouse. To maximise the audience
experience influencing buyer behaviour.
The post holder will work with other team members to make sure that marketing activity across the organisation is joined up and
collaborative.
This role also provides efficient administrative support to the Food, Beverage and Retail team including financial accuracy
through detailed invoicing and ad hoc admin tasks when necessary to support the F&B and Retail team.
It would be great if you had experience in:
* Working in marketing, ideally with some of this in the F&B or retail sector.
* Knowledge of strategic marketing principles including:
1. Audience profiles and how to work with them to inform marketing activity;
2. Peer/competitor analysis and how to use such insight to inform marketing activity;
3. The structure of a brand, how it is developed, how it is communicated, and how it remains cohesive and representative of
organisational ambition within its communication.
* Knowledge of the principles, and practical application, of marketing tools and tactics including:
1. Content marketing;
2. Organic social media, including video and social content creation;
3. Paid social media;
4. PR;
5. Direct Marketing (on and offline);
6. PPC;
7. Website administration;
8. Design and print management.
- Campaign evaluation experience and an understanding of various evaluation methodologies;
- The ability to identify opportunities for cross and upsell beyond the defined remit to maximise overall impact;
- Excellent proof-reading skills;
- Experience of writing effective copy for marketing materials both online and offline;
- Ability to manage multiple tasks and to work to deadlines;
- The ability to work in partnership with colleagues to achieve shared goals;
- Excellent written and oral communication skills;
- Excellent IT literacy and competence across Microsoft applications.
It also helps if you have:
* A passion for, and knowledge of catering, live music and the cultural sector
* Experience of working with software platforms, the ones we use are:
1. Zonal
2. Procure Wizard
3. Tessitura
4. AgoraPulse (or other social media management platform)
5. Wordfly (or other email platform)
6. Artifax
7. Adobe suite (or other design software)
You’ll be responsible for:
Strategy and planning - You will contribute to the marketing plan for F&B and Retail team, by helping to provide:
* Information on historical and projected sales information;
* Customer and audience data;
* Information about peer and competitor activity;
* ‘On the ground’ observations.
Campaign development
As the post holder, you’ll get to put together imaginative, targeted marketing campaigns. You’ll contribute ideas around messaging
that support the brand and reaches the right people.
You will support the team to identify the most appropriate marketing platforms based on understanding of F&B and retail
objectives, target audience, competitor/peer activity and budget.
Campaign delivery and evaluation
In this practical marketing role, you will work with colleagues and external providers to administer campaigns and meet deadlines.
You’ll be working with suppliers, and delivering a broad range of marcomms activities including digital marketing including social
media and email marketing, PR, copywriting, and website administration,
You’ll help make sure our marketing works effectively with our visual guidelines and tone of voice,
Once a campaign is over, your evaluation of the work will help colleagues to keep developing future activity.
Other duties
Other duties that will be required include:
* Administrative tasks;
* Print management;
* Website editing;
* Attendance at performances and other events, at evenings and weekends as required;
* Travel to and from meetings with external suppliers;
* Participation in an out of hours on-call rota;
* Participation in an extended hours social media response service;
* Acting as a general point of contact for marketing enquiries.
But don’t worry If you’re not a perfect match for the job description and criteria, we’d love you to apply anyway. We are more
interested in your determination, positivity, and willingness to get stuck in.
Our commitment to your development
At The Glasshouse, we’re always learning. And we know that when it comes to training, everyone is different. So you’ll work
closely with your manager to identify what your training journey will look like. If you have a specific interest or you would like
to develop your skills in a certain area, we want to hear about it.
This may be through gaining a qualification, on-the-job training or learning within your team, but whatever path you take, through
training and support, we’ll help you develop the skills and knowledge you need to thrive in your role.
Diversity, Equality, and Inclusion
At The Glasshouse, we encourage a working environment that’s welcoming, inclusive, and diverse. Different backgrounds, views and
experiences are valued so everyone can be themselves.
Our venue and programmes are for everyone, so we want to make sure this opportunity is available to everyone, no matter your
background or the challenges you’ve faced.
For example, we would love to hear from you if you:
1. Are D/deaf. Have a disability, learning difficulty or significant long -term health condition which affects your daily life
2. Describe yourself as neurodiverse (this might include dyslexia, dyspraxia, dyscalculia, ADHD, autistic spectrum, and others)
3. Grew up in a family receiving Universal Credit or state benefits
4. Have ever lived in council or social housing or been on the housing register
5. Have ever lived in sheltered accommodation or experienced homelessness
6. Experienced being in care at any point in your life
7. Have been a refugee or asylum seeker
8. Are from the African, South, East and South–East Asian, Middle East, Latinx or North African diaspora, or have experienced
racism
9. These are some common examples of challenging circumstances but there may be others. Everyone is welcome to apply.
10. We do not discriminate because of race, colour, religion, gender or gender identity, sexual orientation or expression, age,
disability or any other protected characteristic as outlined in the Equality Act 2010.
Safeguarding children, young people and adults at risk
We are committed to safeguarding and promoting the welfare of children, young people and adults at risk and expect all of those
that work with us to share this commitment. We operate a robust safeguarding framework and continuous assessment and development
to support safer working practice across out workforce. Our roles are subject to a safer recruitment process which includes
relevant background checks and the disclosure of criminal records, sanctions, and investigations where appropriate.
Right to Work
We welcome applications from candidates already eligible to work in the UK or those that can apply for a visa granting permission
to work in the UK (e.g. dependent visas, ancestry etc.) that do not require sponsorship. You will be asked to share proof of this
prior to receiving any offer of employment.
Our application process
Closing date for applications: 9am, Monday 5th August
We understand that interviews can be a nerve-racking experience. We want you to feel comfortable so you can be yourself and shine,
so If you have any questions about the role or the application process, please contact Lois, People Coordinator at
recruitment@theglasshouseicm.org [recruitment@theglasshouseicm.org]
Proud member of the Disability Confident employer scheme