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Brand Strategy and Paid Media Lead

Job details
Posting date: 15 July 2024
Salary: Not specified
Additional salary information: From £60,000 per annum, depending on experience
Hours: Part time
Closing date: 11 August 2024
Location: Newcastle Upon Tyne, Tyne and Wear, NE12 8BU
Company: Greggs PLC
Job type: Permanent
Job reference: greggs/TP/5785/31293

Summary

Vacancy Information

We have a fantastic opportunity to join the Customer & Marketing Team here at Greggs as Brand Strategy and Paid Media Lead. As Brand Strategy & Paid Media Lead you will be responsible for the ongoing development of our brand strategy across all customer channels and digital products, you also manage the team responsible for how our strategy is planned and executed across paid media channels - working closely with our Brand Comms & Creative Lead to always deliver in innovative ways. Across the wider Customer and Marketing Team, you own the planning and co-ordination of our marketing content across channel, with a focus on the successful delivery of our brand, customer and business objectives.

Working closely with teams across the business and managing agency partners, you will lead on the ongoing development of our marketing measurement framework and how we demonstrate the impact of what we do in helping to develop and grow the Greggs brand.

We can offer you:

  • 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day

  • Company car or car allowance

  • Management Bonus Scheme which is worth up to 17.5% of your salary

  • Profit share: We want everyone to share in the success of the business, so we distribute 10% of our profits to all our employees who have at least 6-month service, or more, each year

  • Private Medical Insurance which is free for you and subsidised for your dependants

  • Permanent Health Insurance which is a replacement income scheme

  • You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages

  • Defined contribution management pension scheme

  • Death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary

  • Colleague discount, up to 50% off our own-produced products

  • Share save schemes that let you buy discounted Greggs shares, by saving a set amount of money over a fixed time, to have an even bigger share of our profits

  • Career progression and learning and development

  • Employee Assistance Programme; A free, confidential helpline, offering advice and support with financial, relationship, work-related and wellbeing issues, 24 hours a day, 365 days a year. Including a mobile app providing a range of wellness content on physical, mental, social, and financial wellbeing

  • Perks and savings, such as digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers

  • Cycle to Work scheme

  • A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge

  • Colleague Networks – internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another

About the role

  • This is a full-time role, however flexibility in this will be considered
  • We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
  • The base location for this role is Greggs, Q9, Quorum Business Park, Newcastle upon Tyne, NE12 8BU

What you’ll do

  • Working closely with the Head of Brand & Communications, colleagues across the business and key agency partners – you will continue to evolve our brand strategy to ensure we support our strategic business plan and make Greggs mean more to more people within the context of our sector
  • Across our Customer and Marketing Team, you lead on the implementation and execution of our brand strategy and how we use paid media to deliver against brand and commercial objectives.
  • You manage the team responsible for how our strategy is planned and executed in paid media channels - working closely with our Brand Comms & Creative Lead to always deliver in innovative ways. Across the wider Customer and Marketing Team, you also lead on the planning, co-ordination of and measurement of our brand and marketing content.
  • Managing our brand and media agency partners, you’re responsible for ensuring we continue to deliver innovative and creative strategies and media partnerships to make the Greggs brand stand out and cut through to attract and retain more customers.
  • Alongside our Brand Comms & Creative Lead, ensure we continually deliver to the highest of creative standards, creating content that stands out, entertains and engages across paid media channels.
  • Across Customer, Digital, Commercial and Retail teams you’ll work collaboratively to lead on the alignment of our messaging laydown across all customer facing channels and digital products, ensuring all agency briefs and asks are aligned and integrated where required.
  • Working closely with Insight, Finance, Digital and relevant agency teams – you lead the ongoing development of our marketing measurement framework to demonstrate the impact and effectiveness of everything we deliver across channel against brand and business objectives.
  • Within the Customer and Marketing function, you will lead the team and our agency partners to deliver to a constantly high standard.

About you

You will fit right into this role if you:

  • Have experience of leading in a strategic/media/brand/digitally focused role in either a large size brand team or agency

  • Have a track record of being a strategic and creative thinker with previous experience of evaluating and executing a marketing mixed modelling approach across channels, with a strong data skillset

  • Are experienced in working with and managing significant budgets across channels

  • Have demonstrable experience in people management and people development with an ability to inspire a team

  • Have strong stakeholder engagement and management skills, working in large cross functional groups

  • Enjoy being part of a hard-working team, sharing the same end goal, and celebrating results together

  • Are supportive of an inclusive culture – recognising and valuing that difference is good

  • Want to develop and are ready to work alongside some great people and have lots of fun on your Greggs journey!

  • Demonstrable communication and influencing skills with the ability to build strong relationships throughout a business

  • Present a welcoming attitude to change and adjust dynamically to continuous business change and improvement

  • Proven commercial acumen with accountability for achieving and excelling company targets

  • Proven ability to use initiative and set direction

About Greggs

Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us! We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views. We'll make sure you have the skills and knowledge you need to have a great career with us.