CRM Campaign Manager (acquisition)
| Posting date: | 26 June 2024 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | £32,550Roe (£36,200 London) |
| Hours: | Full time |
| Closing date: | 24 July 2024 |
| Location: | United Kingdom |
| Remote working: | Fully remote |
| Company: | St John Ambulance |
| Job type: | Permanent |
| Job reference: | 241071JCP |
Summary
CRM Campaign Manager (acquisition)
Full time – Permanent – (Hybrid)
Closing Date: XXX
Our offer to you
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:
Competitive salary and pension scheme
33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
Hybrid, Flexible working
Cycle to work scheme
Electric Vehicle Scheme
Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping
About Us
This is a fantastic opportunity to join a team of over 1,700 employees and over 29500 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.
St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response, Falls response, Night Time Economy and Homelessness outreach) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, NHS Cadets and Young Responders programmes). There is also a buoyant social enterprise network which delivers first aid training and supplies medical consumables to businesses and consumers.
Job Summary
The CRM Campaign Manager (Acquisition) role at St John Ambulance entails leading the development and execution of targeted CRM campaigns to drive lead generation and customer acquisition for the organisation’s commercial training, eCommerce product sales and other commercial enterprises. Essential responsibilities include managing data segmentation, devising campaign strategies, and analysing performance metrics to optimise campaign effectiveness. With strong analytical abilities, CRM platform expertise, and communication skills, the Manager collaborates with cross-functional teams to ensure alignment with business objectives. By driving successful acquisition campaigns, the CRM Campaign Manager (Acquisition) contributes to business growth and market expansion.
Required Knowledge, Skills & Experience
Proven experience in CRM campaign management, preferably in a B2B environment, including hands-on experience with CRM platforms, segmentation, and campaign execution.
Proven track record of driving successful lead generation and customer acquisition initiatives.
Knowledge of B2B regulations and best practices in data protection, privacy, and marketing ethics
Strong data management skills, including proficiency in CRM platforms, data segmentation, and analysis, to effectively target and engage with key audience segments.
Demonstrated ability to develop and execute multi-channel CRM campaigns, from strategy development to implementation and measurement.
Excellent analytical abilities to interpret campaign performance metrics, identify trends, and derive actionable insights to optimise campaign effectiveness and ROI.
About the Role
Segmentation Profiling: Develop and maintain detailed B2B segmentation profiles of target audiences, ensuring accuracy and relevance for targeted marketing campaigns.
B2B Data Licensing: Manage B2B data licensing agreements, sourcing and licensing relevant data sets for targeted acquisition campaigns, ensuring compliance with data protection regulations and ethical guidelines.
Campaign Strategy Development: Lead the development of CRM acquisition campaign strategies aligned with business objectives, targeting key segments and industries to drive lead generation and conversion.
Campaign Execution: Plan and execute multi-channel acquisition campaigns across email, direct mail, digital advertising, and other channels, leveraging segmentation insights and B2B data to maximise campaign effectiveness.
Campaign Performance Analysis: Monitor and analyse campaign performance metrics, including response rates, conversion rates, and ROI, using data analytics tools to evaluate campaign effectiveness and inform future strategy.
Lead Generation: Drive lead generation efforts through targeted acquisition campaigns, capturing contact information and qualifying leads for sales follow-up and conversion.
Data Management: Ensure accuracy and integrity of CRM data, working with CRM database colleagues to conduct regular data cleansing and validation activities to maintain high-quality data for segmentation and targeting purposes.
Marketing Automation: Work with cross-function colleagues to develop CRM marketing automation capabilities to streamline campaign execution processes, automate workflows, and deliver personalised messaging to target audiences at scale.
Please see the job description for more detail (this can be viewed on our website or once you click apply)
To find out more about us visit www.sja.org.uk or follow us on our socials
If you are a current St John Ambulance employee, please apply here: Click here
For all other candidates, or St John Ambulance volunteers wishing to apply please apply below
We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.
Full time – Permanent – (Hybrid)
Closing Date: XXX
Our offer to you
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:
Competitive salary and pension scheme
33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
Hybrid, Flexible working
Cycle to work scheme
Electric Vehicle Scheme
Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping
About Us
This is a fantastic opportunity to join a team of over 1,700 employees and over 29500 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.
St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response, Falls response, Night Time Economy and Homelessness outreach) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, NHS Cadets and Young Responders programmes). There is also a buoyant social enterprise network which delivers first aid training and supplies medical consumables to businesses and consumers.
Job Summary
The CRM Campaign Manager (Acquisition) role at St John Ambulance entails leading the development and execution of targeted CRM campaigns to drive lead generation and customer acquisition for the organisation’s commercial training, eCommerce product sales and other commercial enterprises. Essential responsibilities include managing data segmentation, devising campaign strategies, and analysing performance metrics to optimise campaign effectiveness. With strong analytical abilities, CRM platform expertise, and communication skills, the Manager collaborates with cross-functional teams to ensure alignment with business objectives. By driving successful acquisition campaigns, the CRM Campaign Manager (Acquisition) contributes to business growth and market expansion.
Required Knowledge, Skills & Experience
Proven experience in CRM campaign management, preferably in a B2B environment, including hands-on experience with CRM platforms, segmentation, and campaign execution.
Proven track record of driving successful lead generation and customer acquisition initiatives.
Knowledge of B2B regulations and best practices in data protection, privacy, and marketing ethics
Strong data management skills, including proficiency in CRM platforms, data segmentation, and analysis, to effectively target and engage with key audience segments.
Demonstrated ability to develop and execute multi-channel CRM campaigns, from strategy development to implementation and measurement.
Excellent analytical abilities to interpret campaign performance metrics, identify trends, and derive actionable insights to optimise campaign effectiveness and ROI.
About the Role
Segmentation Profiling: Develop and maintain detailed B2B segmentation profiles of target audiences, ensuring accuracy and relevance for targeted marketing campaigns.
B2B Data Licensing: Manage B2B data licensing agreements, sourcing and licensing relevant data sets for targeted acquisition campaigns, ensuring compliance with data protection regulations and ethical guidelines.
Campaign Strategy Development: Lead the development of CRM acquisition campaign strategies aligned with business objectives, targeting key segments and industries to drive lead generation and conversion.
Campaign Execution: Plan and execute multi-channel acquisition campaigns across email, direct mail, digital advertising, and other channels, leveraging segmentation insights and B2B data to maximise campaign effectiveness.
Campaign Performance Analysis: Monitor and analyse campaign performance metrics, including response rates, conversion rates, and ROI, using data analytics tools to evaluate campaign effectiveness and inform future strategy.
Lead Generation: Drive lead generation efforts through targeted acquisition campaigns, capturing contact information and qualifying leads for sales follow-up and conversion.
Data Management: Ensure accuracy and integrity of CRM data, working with CRM database colleagues to conduct regular data cleansing and validation activities to maintain high-quality data for segmentation and targeting purposes.
Marketing Automation: Work with cross-function colleagues to develop CRM marketing automation capabilities to streamline campaign execution processes, automate workflows, and deliver personalised messaging to target audiences at scale.
Please see the job description for more detail (this can be viewed on our website or once you click apply)
To find out more about us visit www.sja.org.uk or follow us on our socials
If you are a current St John Ambulance employee, please apply here: Click here
For all other candidates, or St John Ambulance volunteers wishing to apply please apply below
We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.