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Retail Marketing Digital Signage Support Manager

Job details
Posting date: 30 May 2024
Salary: Not specified
Additional salary information: Circa £27,500 per annum, depending on experience
Hours: Part time
Closing date: 12 June 2024
Location: Newcastle Upon Tyne, Tyne and Wear, NE12 8BU
Company: Greggs PLC
Job type: Permanent
Job reference: greggs/TP/5450/29816

Summary

Vacancy Information

We have a fantastic opportunity to join the Retail Brand Marketing team at Greggs as a Retail Marketing Digital Signage Support Manager.

You’ll be a key member of our team, being responsible for the strategic development, deployment and measurement of all of our digital signage across our ever-expanding retail estate.

Alongside managing an extensive roll out programme, the successful candidate will shape and optimise our digital content strategy and implementation in shop, aligned to our front-page plan, commercial and brand metrics.

We can offer you:

  • 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day

  • Management Bonus Scheme which is worth up to 10% of your salary

  • Profit share: We want everyone to share in the success of the business, so we distribute 10% of our profits to all our employees who have at least 6-month service, or more, each year

  • Private Medical Insurance which is free for you and subsidised for your dependants

  • Permanent Health Insurance which is a replacement income scheme

  • You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages

  • Defined contribution management pension scheme

  • Death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary

  • Colleague discount, up to 50% off our own-produced products

  • Share save schemes that let you buy discounted Greggs shares, by saving a set amount of money over a fixed time, to have an even bigger share of our profits

  • Career progression and learning and development

  • Employee Assistance Programme; A free, confidential helpline, offering advice and support with financial, relationship, work-related and wellbeing issues, 24 hours a day, 365 days a year. Including a mobile app providing a range of wellness content on physical, mental, social, and financial wellbeing

  • Perks and savings, such as digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers

  • Cycle to Work scheme

  • A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge

  • Colleague Networks – internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another

About the role

  • This is a full-time role, however flexibility in this will be considered
  • We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
  • The base location for this role is Newcastle Upon Tyne, Ideally, you’ll live within one hour travel of this area

What you’ll do

  • Working across our Customer and Commercial teams, you will be responsible for the development and execution of our digital content strategy in shops, delivered via our window and menu screens and other digital formats as required.

  • Working with our Insight, Performance and Finance teams, you will set up a measurement framework that allows us to understand the impact of our retail digital content and report that back to key stakeholders across the business.

  • On an ongoing basis, you will collaborate with the marketing, category and retail teams to define campaign objectives and translate them into compelling digital campaign assets

  • You will oversee and manage the end-to-end process of creating and deploying digital content across our retail estate incorporating variances to shop format e.g. Drive Thu, pricing, range and customer missions including delivery and Click + Collect. You will own the retail digital content plan - scheduling the deployment of digital content across digital screens, optimising for maximum impact with a clear understanding audience engagement.

  • Manage relationships with external creative and digital agencies to ensure timely and high-quality content delivery.

  • Deploy test and learn methods on digital propositions and creative executions to develop the most engaging content across formats – understand the use of animation and seek best practice.

  • Adopt a proactive approach to supporting future digital media development e.g. ticket edging, selector headers and develop a business case to trial and then roll out if investment agreed. Ensuring a cost/benefit analysis is undertaken including any effect on sales as well as Greggs Pledge considerations

  • Deliver a coordinated and measured approach to customer digital messaging – analysing performance metrics and user feedback to refine and improve our content strategy.

  • Acknowledge, understand and realise the media value of the digital signage and opportunities as a potential revenue stream. Agree WOW for third party activity and guidelines for optimum usage of the digital screen estate.

  • Keep updated on industry trends and emerging technologies in digital signage

About you

You will fit right into this role if you:

  • Can demonstrate customer focus and ability to protect brand reputation. 

  • Have analytical and reporting skills, with good attention to design detail and ability to proof - read 

  • Have a flexible attitude to work and able to deal with pressure calmly 

  • Are results focused with strong planning, prioritising, decision making and organisation skills 

  • Have strong interpersonal and relationship management skills with the ability to influence at all levels 

  • Have strong analytical and problem-solving skills with experience of analysing information and issues to identify current and potential problems and develop and implement workable solutions 

  • Can multi–task and work multiple priorities at pace, delivering results in tight timescales. 

  • Enjoy being part of a hard-working team, sharing the same end goal, and celebrating results together 

  • Have the desire to be a part of an inclusive culture – recognising and valuing that difference is good. 

  • Have advanced skills including Microsoft 365, Sharepoint, Word, Excel, Outlook, Powerpoint and Teams 

  • Want to develop and are ready to work alongside some great people and have lots of fun on your Greggs Journey! 

 

About Greggs

Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us! We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views. We'll make sure you have the skills and knowledge you need to have a great career with us.

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