Digital Marketing Executive
| Posting date: | 23 May 2024 |
|---|---|
| Salary: | £30,000 to £36,000 per year |
| Hours: | Full time |
| Closing date: | 22 June 2024 |
| Location: | Basingstoke, Hampshire |
| Remote working: | Hybrid - work remotely up to 2 days per week |
| Company: | Sovereign Housing Association Ltd |
| Job type: | Permanent |
| Job reference: | 6057 |
Summary
We have a fantastic opportunity to join our Marketing team as a Digital Marketing Executive on a Permanent Basis. Based out of our Head Office in Basingstoke, you'll combine office and home working to ensure a positive work / life balance.
Our organisation provides affordable housing across the South of England, from London to Devon, and we reinvest everything we earn so that our customers have sustainable homes and thriving communities, both now and in the future.
Working to help deliver Shared Ownership and Full Ownership sales, you'll be able to get involved in all aspects of digital marketing.
The Role
Supporting the Marketing and Brand Manager and the wider marketing team, you'll be planning and executing digital campaigns that generate high quality leads by leading on our PPC and social platforms (Facebook, Instagram & X), building out SEO strategies and improving user journeys, customer targeting.
The ability to conduct competitor analysis and regularly report into the sales team is key, building dashboards and demonstrating what's working, what's not and making informed recommendations for continuous improvement to drive ROI.
Key responsibilities
Own and manage digital strategies (including but not limited to PPC, Google Ads, Display Ads, paid social) to improve our organic SEO, digital customer experiences and commercial success
Take the lead on developing new digital projects to support commercial and brand growth
Understand and utilise customer segments and personas to deliver best-in-class customer journeys
Manage, grow and maintain the database to ensure best-in-class database marketing and data compliance
Execute communication and commercial strategies across multiple channels
Develop and implement email journeys to support customer acquisition, retention, and loyalty
Brief and manage external agencies to ensure digital activity meets objectives, timelines, and budgets
Establish, develop and maintain effective working relationships with all work colleagues, contractors and partnering agencies
What we're looking for:
Practical digital marketing experience supported by a relevant qualification
Experience working on multi-channel digital campaigns
Hands-on experience using paid-search and paid-social platforms
The ability to confidently implement long term SEO & social media strategies (paid & organic)
Experience in managing the delivery of website improvement projects
A solid knowledge of how to optimise website content and improve SERPs
Google Accreditation desirable
Knowledge of best practice UX/UI is advantageous
This is an excellent opportunity for a passionate marketing professional already established in their career, or a marketing graduate looking to kick start their career in the industry.
What can we offer you?
£450 yearly flexible benefit pot to use against benefits of your choice
Flexible working – (2 days in office, 3 days remote)
25 Days Holiday + Bank Holidays (with an extra day every year up to 30 days)
Chance to buy or sell holiday as part of our flexible benefits package
Generous matching pension scheme up to 12%
Life cover
Part of our Recognition scheme where you can be gifted retail vouchers
Wellbeing discounts including Gym Memberships
Wide selection of other benefits available
We are committed to our Equality Diversity and Inclusion strategy and believe that you can truly be yourself at SNG. Take a look at our careers site to learn more about us and our values.
This is a great opportunity to join the team as we progress through an exciting period of growth. What we do makes a real difference to people's lives and by joining us you can share the satisfaction of doing something that really matters.
Our organisation provides affordable housing across the South of England, from London to Devon, and we reinvest everything we earn so that our customers have sustainable homes and thriving communities, both now and in the future.
Working to help deliver Shared Ownership and Full Ownership sales, you'll be able to get involved in all aspects of digital marketing.
The Role
Supporting the Marketing and Brand Manager and the wider marketing team, you'll be planning and executing digital campaigns that generate high quality leads by leading on our PPC and social platforms (Facebook, Instagram & X), building out SEO strategies and improving user journeys, customer targeting.
The ability to conduct competitor analysis and regularly report into the sales team is key, building dashboards and demonstrating what's working, what's not and making informed recommendations for continuous improvement to drive ROI.
Key responsibilities
Own and manage digital strategies (including but not limited to PPC, Google Ads, Display Ads, paid social) to improve our organic SEO, digital customer experiences and commercial success
Take the lead on developing new digital projects to support commercial and brand growth
Understand and utilise customer segments and personas to deliver best-in-class customer journeys
Manage, grow and maintain the database to ensure best-in-class database marketing and data compliance
Execute communication and commercial strategies across multiple channels
Develop and implement email journeys to support customer acquisition, retention, and loyalty
Brief and manage external agencies to ensure digital activity meets objectives, timelines, and budgets
Establish, develop and maintain effective working relationships with all work colleagues, contractors and partnering agencies
What we're looking for:
Practical digital marketing experience supported by a relevant qualification
Experience working on multi-channel digital campaigns
Hands-on experience using paid-search and paid-social platforms
The ability to confidently implement long term SEO & social media strategies (paid & organic)
Experience in managing the delivery of website improvement projects
A solid knowledge of how to optimise website content and improve SERPs
Google Accreditation desirable
Knowledge of best practice UX/UI is advantageous
This is an excellent opportunity for a passionate marketing professional already established in their career, or a marketing graduate looking to kick start their career in the industry.
What can we offer you?
£450 yearly flexible benefit pot to use against benefits of your choice
Flexible working – (2 days in office, 3 days remote)
25 Days Holiday + Bank Holidays (with an extra day every year up to 30 days)
Chance to buy or sell holiday as part of our flexible benefits package
Generous matching pension scheme up to 12%
Life cover
Part of our Recognition scheme where you can be gifted retail vouchers
Wellbeing discounts including Gym Memberships
Wide selection of other benefits available
We are committed to our Equality Diversity and Inclusion strategy and believe that you can truly be yourself at SNG. Take a look at our careers site to learn more about us and our values.
This is a great opportunity to join the team as we progress through an exciting period of growth. What we do makes a real difference to people's lives and by joining us you can share the satisfaction of doing something that really matters.
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.