Marketing Executive
| Posting date: | 20 May 2024 |
|---|---|
| Hours: | Full time |
| Closing date: | 19 June 2024 |
| Location: | Lowestoft, Suffolk |
| Remote working: | On-site only |
| Company: | P+S Personnel Services Ltd |
| Job type: | Permanent |
| Job reference: | PS3871LB |
Summary
P+S Personnel are pleased to be working on behalf of our clients, who are currently recruiting a Marketing Executive to join their team based in Lowestoft on a full time, permanent basis.
Job Description:
The ideal candidate will be responsible for developing and executing email marketing campaigns to drive engagement, increase sales and enhance customer retention. The Marketing Executive will also co-ordinate catalogue production and manage the photography and video production schedules to optimise our enviable marketing communication assets.
Main Responsibilities:
• Develop and execute email marketing strategies to drive engagement, nurture leads, promote products offered by the brands.
• Build compelling and personalised email content (newsletters, promotional campaigns and automated drip campaigns) using templates with copy writing and asset coordination.
• Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
• Ensure alignment of email content with overall marketing initiatives and brand messaging.
• Optimise email templates for maximum impact and deliverability.
• Oversee and continuously improve the customer journey.
• Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
• Stay up to date with email marketing best practices, industry trends, and regulations (e.g. CAN-SPAM, GDPR) to ensure compliance and maximise results.
• Coordinating key catalogue and brochure production through all stages including product selection, pagination planning, creative stages and final print.
• Responsibility for photography and video schedule and its co-ordination, i.e. photographer briefs, location selection, on-site shoot management and organising image library.
• Event & exhibition management and co-ordination.
Qualifications and experience:
• Degree in marketing, communications or related field.
• Minimum 3 years of experience in an email marketing role.
• Understanding of CRM.
• A/B testing and experimentation to improve email content, subject lines, and calls to action.
• Experience using ESP's.
Person Specification:
• Strong data analytical skills.
• Creative, with the ability to bring together eye catching marketing communications.
• Impeccable interpersonal, verbal and written communication skills.
• Highly organized, detail-oriented, and able to work effectively with colleagues.
Working Hours & Benefits:
• Monday – Friday.
• Company pension.
• Free on-site parking.
• Employee discount.
If this is a role you are interested in, please apply online ensuring your CV is up to date.
Alternatively, please email your CV directly to jobs@pspersonnelltd.co.uk
Job Description:
The ideal candidate will be responsible for developing and executing email marketing campaigns to drive engagement, increase sales and enhance customer retention. The Marketing Executive will also co-ordinate catalogue production and manage the photography and video production schedules to optimise our enviable marketing communication assets.
Main Responsibilities:
• Develop and execute email marketing strategies to drive engagement, nurture leads, promote products offered by the brands.
• Build compelling and personalised email content (newsletters, promotional campaigns and automated drip campaigns) using templates with copy writing and asset coordination.
• Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
• Ensure alignment of email content with overall marketing initiatives and brand messaging.
• Optimise email templates for maximum impact and deliverability.
• Oversee and continuously improve the customer journey.
• Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
• Stay up to date with email marketing best practices, industry trends, and regulations (e.g. CAN-SPAM, GDPR) to ensure compliance and maximise results.
• Coordinating key catalogue and brochure production through all stages including product selection, pagination planning, creative stages and final print.
• Responsibility for photography and video schedule and its co-ordination, i.e. photographer briefs, location selection, on-site shoot management and organising image library.
• Event & exhibition management and co-ordination.
Qualifications and experience:
• Degree in marketing, communications or related field.
• Minimum 3 years of experience in an email marketing role.
• Understanding of CRM.
• A/B testing and experimentation to improve email content, subject lines, and calls to action.
• Experience using ESP's.
Person Specification:
• Strong data analytical skills.
• Creative, with the ability to bring together eye catching marketing communications.
• Impeccable interpersonal, verbal and written communication skills.
• Highly organized, detail-oriented, and able to work effectively with colleagues.
Working Hours & Benefits:
• Monday – Friday.
• Company pension.
• Free on-site parking.
• Employee discount.
If this is a role you are interested in, please apply online ensuring your CV is up to date.
Alternatively, please email your CV directly to jobs@pspersonnelltd.co.uk