PPC / Paid Search Analyst
| Posting date: | 17 May 2024 |
|---|---|
| Hours: | Full time |
| Closing date: | 16 June 2024 |
| Location: | Wolverhampton, West Midlands |
| Remote working: | Hybrid - work remotely up to 2 days per week |
| Company: | The Big Phone Store |
| Job type: | Permanent |
| Job reference: |
Summary
Job Title: PPC/ Paid Search Analyst
Job Type: Full Time
Salary: £20,000 - £30,000*
The PPC / Paid Search Analyst are responsible for administering and helping to
manage Pay per Click media strategies for clients. The PPC Analyst can quickly
understand and support initiatives that will contribute to the goals and success of
client campaigns.
This is a commercial marketing role. We are not looking for creative
marketing candidates (e.g. logo design, content creation, social media
management).
Key Functional Areas of Responsibility:
• Perform daily account management and of pay per click accounts on Google
AdWords, Yahoo, Bing and other search platforms for a variety of clients.
• Assist in the maintenance and monitoring of keyword bids, account daily and
monthly budget caps, impression share, quality score and other important account
metrics.
• Manage and maintain updates for large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Assist in the management of Display network placement lists on AdWords and
through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities,
campaign structuring, targeting, display network, and other facets of paid search in
accordance with client goals.
• Support the generation new paid search campaigns, ad groups, and accounts and
aid in the creation of new paid search marketing initiatives.
• Generate weekly and monthly client reporting for all major metrics, goals tracking,
revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools,
and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major
search channels.
• Communication to team and management on project development, timelines, and
results.
• Work closely with the other team members to meet client goals.
Professional Competencies:
• Passion for Search and internet marketing.
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven
atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this
knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management
skills.
Professional Skills & Qualifications
• Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google - preferred.
Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
• AdWords / Bing certification a plus.
• BS/BA degree preferred.
Benefits of working with us:
• Permanent position
• Flexible Working Hours
• Staff Discounts
• Overtime opportunities available
• Pay rate is negotiable depending on experience
• Pension Scheme
• Days out and other social events
• Free parking
Commutable From:
Bilston, Birmingham, Bloxwich, Brownhills, Cannock, Coventry, Darlaston, Dudley,
Sedgley, Smethwick, Stafford, Telford, Tipton, Walsall, Wednesbury, West
Bromwich, Willenhall, Wolverhampton
Remote work available (if applicable)
Job Type: Full Time
Salary: £20,000 - £30,000*
The PPC / Paid Search Analyst are responsible for administering and helping to
manage Pay per Click media strategies for clients. The PPC Analyst can quickly
understand and support initiatives that will contribute to the goals and success of
client campaigns.
This is a commercial marketing role. We are not looking for creative
marketing candidates (e.g. logo design, content creation, social media
management).
Key Functional Areas of Responsibility:
• Perform daily account management and of pay per click accounts on Google
AdWords, Yahoo, Bing and other search platforms for a variety of clients.
• Assist in the maintenance and monitoring of keyword bids, account daily and
monthly budget caps, impression share, quality score and other important account
metrics.
• Manage and maintain updates for large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Assist in the management of Display network placement lists on AdWords and
through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities,
campaign structuring, targeting, display network, and other facets of paid search in
accordance with client goals.
• Support the generation new paid search campaigns, ad groups, and accounts and
aid in the creation of new paid search marketing initiatives.
• Generate weekly and monthly client reporting for all major metrics, goals tracking,
revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools,
and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major
search channels.
• Communication to team and management on project development, timelines, and
results.
• Work closely with the other team members to meet client goals.
Professional Competencies:
• Passion for Search and internet marketing.
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven
atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this
knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management
skills.
Professional Skills & Qualifications
• Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google - preferred.
Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
• AdWords / Bing certification a plus.
• BS/BA degree preferred.
Benefits of working with us:
• Permanent position
• Flexible Working Hours
• Staff Discounts
• Overtime opportunities available
• Pay rate is negotiable depending on experience
• Pension Scheme
• Days out and other social events
• Free parking
Commutable From:
Bilston, Birmingham, Bloxwich, Brownhills, Cannock, Coventry, Darlaston, Dudley,
Sedgley, Smethwick, Stafford, Telford, Tipton, Walsall, Wednesbury, West
Bromwich, Willenhall, Wolverhampton
Remote work available (if applicable)