Marketing Manager
| Dyddiad hysbysebu: | 13 May 2024 |
|---|---|
| Cyflog: | £36,000 to £40,000 per year |
| Gwybodaeth ychwanegol am y cyflog: | Competitive Salary plus excellent discounts and benefits |
| Oriau: | Full time |
| Dyddiad cau: | 12 June 2024 |
| Lleoliad: | G83 8QZ |
| Cwmni: | Cameron House |
| Math o swydd: | Permanent |
| Cyfeirnod swydd: | c97e1e058bac4603ad88 |
Crynodeb
Situated on the shores of Loch Lomond, Scotland's breathtaking jewel, Cameron House is a magnificent 5-star resort. Uniquely positioned where the Scottish Highlands meet the Lowlands, this 17th-century baronial estate is rich in character and history. Cameron House offers an award-winning Spa with a rooftop infinity pool, an 18-hole championship golf course, an extensive selection of resort activities, and a choice of five restaurants and bars to cater to every taste.
Our 208 bedrooms are an exquisite blend of traditional and contemporary, or guests can opt for a home from home in one of our 115 self-catering lodges or luxurious Mansion House suites.
The iconic lochside setting is a timeless celebration of grandeur and natural beauty. Spanning 400 acres of picturesque Scottish countryside, with adventure on the doorstep. Loch Lomond, with its impressive backdrop, is the perfect location for a variety of water and land activities, including speedboat tours, paddleboarding, canoeing, kayaking, 4X4 off-road driving, falconry, and more.
THE ROLE:Responsible for creating, executing, delivering, and optimising comprehensive and effective marketing strategies for Cameron House, Cameron Lodges and the sub brands across core revenue streams, channels and segments aligned to the tactical objectives, goals, and overall vision for the resort.
The Marketing Manager will mentor and work closely with the marketing department to support the core disciplines across owned, earned, and paid media and collaborate with key stakeholders with a focus on driving revenue growth and profitability, increasing brand visibility and enhancing the guest experience.
Key things you will be responsible for:
- Developing and implementing effective marketing strategies and tactical campaigns that align with the overall business objectives and demonstrate goals, targets and KPI’s across traditional and digital channels
- Working closely with key stakeholders to develop plans to maximise revenue and grow direct market share
- Accountable for supporting rooms, food and beverage, meetings and events, spa, golf and gift voucher revenue streams
- Empowering and mentoring the marketing team to identify development opportunities and plans to allow team members to grow and flourish
- Utilising CRM tools to analyse, segment and target customer audiences to influence marketing efforts through personalised campaigns to aid retention and ROI
- Responsibility for budget management, ensuring that the department performs and delivers within given budgets
- Utilising data analytics to measure the performance of marketing initiatives, identify areas for improvement, and make data-driven decisions to optimise marketing campaigns and improve ROI
- Developing good relationships and working in collaboration with internal and external stakeholders including digital, PR and website agencies
- Monitoring marketing trends, tools and applications specific to the hotel industry and target markets
- Attending regular and key operational and stakeholder meetings where required to ensure there is alignment in overall approach, objectives and goals
We recruit people with widely varying personalities from different walks of life and backgrounds. While we don’t have a ‘typical’ employee, there are some specific qualities or traits we look for.
- People who want to achieve great things – your interest in us suggests you have the ambition, drive and determination to meet challenges head on.
- People who are naturally friendly – who genuinely care about our guests and the service they receive.
- People who will always go beyond what our guests expect from us to make their stay a special and memorable one.
- People who show the same level of care for their team, as our guests – It’s about supporting our colleagues to be the best they can be and to do the best job they can.
- People who will respect and protect the magical place we work in – it’s up to all of us to look after our environment and never take it for granted.
- Proven experience in a senior marketing role,with a marketing-based qualification or degree or equivalent experience
- Expertise in digital marketing and brand management, ideally within the hospitality sector
- Strategic leadership and team management skills
- Track record in delivery of revenue targets
- Creative and innovative thinker with ability to produce innovative and unique travel marketing campaigns (digital & traditional)
- Ability to work collaboratively with cross-functional teams and external partners
- Strong organisational skills
- To be highly numerate and analytical with the ability to produce reports and derive valuable insights and analysis
- Experience using a CRM for reporting, research and insight purposes
- Proficient in use of relevant softwear
WHAT’S IN IT FOR YOU?
Here’s what to expect when you work as part of our team:
- Free meals when on duty, in our team cafe
- Pension scheme and Wagestream financial services
- Long service awards involving recognition with high street shopping vouchers and overnight stays
- Enhanced holidays with long service
- Free Leisure Club Membership, with friends and family discounts
- Employee care service, offering lifestyle and wellbeing support and counselling via a confidential helpline, on-site discounts on Cameron House and Cameron Lodges accommodation, 50% off food and beverages, golf membership, spa treatments, Celtic Warrior cruises, outdoor activities cinema tickets and retail products
- Lifeworks App – lots of discounts on everyday purchases, with brand that you love
- Supplier and local business discounts, eg Sealy Mattresses and selected retailers
- Free parking
- At Cameron House we can offer fully funded, work-based training and development. Everything from apprenticeships, structured work experience in other businesses and supported scholarships through to graduate programmes, specialist craft training, and formal qualifications up to HND and Degree level.
We are only 40 minutes drive from the centre of Glasgow, so if the outdoors is your thing there’s also the wider Loch Lomond and Trossachs National Park on your doorstep – just waiting to be explored in your free time.