86988 - Senior Communications Insight Manager
| Posting date: | 13 May 2024 |
|---|---|
| Salary: | £39,868 to £50,039 per year |
| Additional salary information: | The national salary range is £39,868 - £43,535 London salary range is £45,824 - £50,039 Your salary will be dependent on your base location |
| Hours: | Full time |
| Closing date: | 28 May 2024 |
| Location: | UK |
| Remote working: | Hybrid - work remotely up to 2 days per week |
| Company: | Ministry of Justice |
| Job type: | Permanent |
| Job reference: | 86988 |
Summary
Job Title: Senior Communications Insight Manager
Grade: Band B/SEO – permanent
Location: National
Directorate/Unit: Communications & Information Directorate/External Communications
Team: Insight & Evaluation
The Ministry of Justice supports a range of issues that have a profound impact on people’s lives. We are at the heart of the justice system, and our priority work ranges from prison reform to rehabilitation and support for victims.
We are looking to appoint an ambitious, and experienced senior insight manager to join a top-quality insight and evaluation team that sits at the heart of our Communications Group. Our work is varied, challenging, and rewarding – our ambition is to lead the culture of insight in MOJ – with a laser focus on our audiences and making our communications, campaigns, and marketing audience focused and impactful.
Our audiences are diverse – including potential prison and probation officers, victims of crime, potential employers of ex-offenders, prison leavers, international lawyers and many more. We use a blended mix of insight sources – including primary and secondary research, social listening, digital analytics, audience segmentations, and behavioural insight – to build a knowledge base about our audiences to shape and inform communications plans and strategies.
So, what does the job entail?
You’ll play a leading role in embedding insight and evaluation across all MOJ’s key priorities. This includes all stages and aspects of a campaign life-cycle – from developing behavioural objectives and identifying pre-campaign research solutions for specific audiences to embedding insight into creative and communications strategies – and evaluating impact against objectives.
You’ll be motivated and enthusiastic about communications – and how insight underpins and optimises all our work. You will use your strategic vision to identify opportunities to innovate and your influencing skills to embed insight and evaluation best practice across all of our communications disciplines – such as media, strategic communications, social media, digital marketing, and corporate communications.
You’ll have a strong attention to detail and an ability to manage multiple projects with challenging deadlines – with an interesting and varied mix of stakeholders. You’ll work with insight teams across government departments, policy and strategy teams in MOJ – as well as external research providers and suppliers. The role offers lots of opportunities for variety from organising focus groups with victims of crime to training press colleagues on social listening to presenting insight in engaging ways to senior stakeholders.
You’ll join a growing, happy, and collaborative team with vision and determination in demonstrating the value of insight and evaluation across comms while expanding our audience-focused culture in our communications group. We value learning and development – and encourage innovation to progress our ambition to be the best insight team across Whitehall. We work on difficult and challenging issues, and as a team genuinely care about the impact our work can have in optimizing our comms activities. Alongside the day-to-day we are continually upskilling our colleagues on insight and evaluation good practice, and we encourage the team to play an active role in the I&E community across government.
This is an excellent opportunity for someone with a good blend of communications/marketing and research experience from a public and/or private sector role. We’re looking for motivated people who want to join our team, manage exciting projects, drive forward innovation and best practice and... make a real difference!
You will report into the Head of Insight & Evaluation.
Responsibilities
• Ensure teams have a good understanding of insight and evaluation approaches for communications (including GCS Evaluation Framework and industry best-practice), and lead on the development of pre- and post-campaign research and evaluations
• Provide clear and up-to-date understanding of audience motivations, barriers and behaviours and recommendations on how to reach them
• Lead on developing social media insights on relevant topics – via our social listening platform Brandwatch
• Confidently upskill others outside of the core team in the use of insight and evaluation best practice to support the department’s objectives
• Ensure that the data and insights we collect lead to genuinely actionable insights to help inform future comms activities – especially when measuring our overall comms objectives
• Engage colleagues creatively and innovatively across the whole of comms in a variety of ways with insight and evaluation – including bringing data to life visually
• Work collaboratively with a range of colleagues in the digital team, campaigns team, press office, external affairs, corporate comms, design agency (Design 102), special advisors, and private office
• Take on occasional out-of-hours work, in agreement with the Head of Insight & Evaluation to manage and deliver exciting research and fieldwork projects
Grade: Band B/SEO – permanent
Location: National
Directorate/Unit: Communications & Information Directorate/External Communications
Team: Insight & Evaluation
The Ministry of Justice supports a range of issues that have a profound impact on people’s lives. We are at the heart of the justice system, and our priority work ranges from prison reform to rehabilitation and support for victims.
We are looking to appoint an ambitious, and experienced senior insight manager to join a top-quality insight and evaluation team that sits at the heart of our Communications Group. Our work is varied, challenging, and rewarding – our ambition is to lead the culture of insight in MOJ – with a laser focus on our audiences and making our communications, campaigns, and marketing audience focused and impactful.
Our audiences are diverse – including potential prison and probation officers, victims of crime, potential employers of ex-offenders, prison leavers, international lawyers and many more. We use a blended mix of insight sources – including primary and secondary research, social listening, digital analytics, audience segmentations, and behavioural insight – to build a knowledge base about our audiences to shape and inform communications plans and strategies.
So, what does the job entail?
You’ll play a leading role in embedding insight and evaluation across all MOJ’s key priorities. This includes all stages and aspects of a campaign life-cycle – from developing behavioural objectives and identifying pre-campaign research solutions for specific audiences to embedding insight into creative and communications strategies – and evaluating impact against objectives.
You’ll be motivated and enthusiastic about communications – and how insight underpins and optimises all our work. You will use your strategic vision to identify opportunities to innovate and your influencing skills to embed insight and evaluation best practice across all of our communications disciplines – such as media, strategic communications, social media, digital marketing, and corporate communications.
You’ll have a strong attention to detail and an ability to manage multiple projects with challenging deadlines – with an interesting and varied mix of stakeholders. You’ll work with insight teams across government departments, policy and strategy teams in MOJ – as well as external research providers and suppliers. The role offers lots of opportunities for variety from organising focus groups with victims of crime to training press colleagues on social listening to presenting insight in engaging ways to senior stakeholders.
You’ll join a growing, happy, and collaborative team with vision and determination in demonstrating the value of insight and evaluation across comms while expanding our audience-focused culture in our communications group. We value learning and development – and encourage innovation to progress our ambition to be the best insight team across Whitehall. We work on difficult and challenging issues, and as a team genuinely care about the impact our work can have in optimizing our comms activities. Alongside the day-to-day we are continually upskilling our colleagues on insight and evaluation good practice, and we encourage the team to play an active role in the I&E community across government.
This is an excellent opportunity for someone with a good blend of communications/marketing and research experience from a public and/or private sector role. We’re looking for motivated people who want to join our team, manage exciting projects, drive forward innovation and best practice and... make a real difference!
You will report into the Head of Insight & Evaluation.
Responsibilities
• Ensure teams have a good understanding of insight and evaluation approaches for communications (including GCS Evaluation Framework and industry best-practice), and lead on the development of pre- and post-campaign research and evaluations
• Provide clear and up-to-date understanding of audience motivations, barriers and behaviours and recommendations on how to reach them
• Lead on developing social media insights on relevant topics – via our social listening platform Brandwatch
• Confidently upskill others outside of the core team in the use of insight and evaluation best practice to support the department’s objectives
• Ensure that the data and insights we collect lead to genuinely actionable insights to help inform future comms activities – especially when measuring our overall comms objectives
• Engage colleagues creatively and innovatively across the whole of comms in a variety of ways with insight and evaluation – including bringing data to life visually
• Work collaboratively with a range of colleagues in the digital team, campaigns team, press office, external affairs, corporate comms, design agency (Design 102), special advisors, and private office
• Take on occasional out-of-hours work, in agreement with the Head of Insight & Evaluation to manage and deliver exciting research and fieldwork projects