Web and Social Media Manager
| Posting date: | 11 May 2024 |
|---|---|
| Salary: | £26,800 to £28,000 per year |
| Hours: | Full time |
| Closing date: | 10 June 2024 |
| Location: | Land Adj, 128 Aston Church Road, Birmingham, England, B7 5RX |
| Remote working: | On-site only |
| Company: | STAR CITY MOTORS LIMITED |
| Job type: | Permanent |
| Job reference: |
Summary
Star City Motors Limited is a reputable leader in the maintenance and repair of motor vehicles, based in Birmingham, England. With a strong commitment to excellence and customer satisfaction, the company have built a loyal clientele and continue to thrive in the competitive automotive industry. Star City Motors are seeking a dynamic and experienced Web and Social Media Manager to join our growing team.
Main duties include:
- Oversee the maintenance and development of the company website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
- Collaborate with the web development team to implement design improvements and user experience enhancements. Regularly update content, including service information, blog posts, and promotions.
- Monitor website performance and analyze user behavior through analytics tools.
- Develop and execute a comprehensive social media strategy across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to increase brand awareness and engagement.
- Monitor social media channels, respond to comments and messages, and foster positive customer interactions.
- Collaborate with the marketing team to align online efforts with overall marketing objectives.
- Track and analyze campaign performance, making data-driven adjustments for improved results. Produce high-quality, informative, and engaging content for the website, blog, and social media channels.
- Manage content calendars and ensure consistent posting schedules.
Skills and Education:
- Proven experience in web management, social media management, and digital marketing.
- Strong knowledge of SEO best practices and website analytics tools.
- Excellent written and verbal communication skills.
- Proficiency in graphic design tools and video editing software is a plus.
- A deep passion for the automotive industry and a keen interest in staying current with industry trends.
Main duties include:
- Oversee the maintenance and development of the company website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
- Collaborate with the web development team to implement design improvements and user experience enhancements. Regularly update content, including service information, blog posts, and promotions.
- Monitor website performance and analyze user behavior through analytics tools.
- Develop and execute a comprehensive social media strategy across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to increase brand awareness and engagement.
- Monitor social media channels, respond to comments and messages, and foster positive customer interactions.
- Collaborate with the marketing team to align online efforts with overall marketing objectives.
- Track and analyze campaign performance, making data-driven adjustments for improved results. Produce high-quality, informative, and engaging content for the website, blog, and social media channels.
- Manage content calendars and ensure consistent posting schedules.
Skills and Education:
- Proven experience in web management, social media management, and digital marketing.
- Strong knowledge of SEO best practices and website analytics tools.
- Excellent written and verbal communication skills.
- Proficiency in graphic design tools and video editing software is a plus.
- A deep passion for the automotive industry and a keen interest in staying current with industry trends.