Marketing Executive
| Posting date: | 27 April 2024 |
|---|---|
| Salary: | £30,000.0 to £35,000.0 per year |
| Additional salary information: | £30000.00 - £35000.00 per annum |
| Hours: | Full time |
| Closing date: | 12 May 2024 |
| Location: | Saint Austell, England, PL25 4BY |
| Company: | St Austell Brewery Ltd |
| Job type: | Permanent |
| Job reference: | 2168764 |
Summary
St. Austell Brewery is recruiting for an exciting new job opportunity within our experienced Marketing Team. You’ll be an engaging Marketing Executive and able to drive forward a newly created role to add value to our Business Partners (Tenants within our Leased and Tenanted estate). You’ll thrive in sharing the latest marketing and hospitality advancements with our BPs to help them maximise footfall, all year round. You’ll spend time in trade getting close to the action, and in order to fully understand where you can make the most impact across our varied pub estate. The role will also be promoting our pub estate to future business partners.
You’ll play a key role in ensuring our BPs can properly market and drive awareness of their site. This is a busy and varied role which is made for an outgoing individual who excels in copywriting (to engage), is creative with their thinking and is a true passionate champion of hospitality.
About You
- Leading Business Partner marketing contact and add value with the development and implementation of annual pub brand marketing plans.
- Working collaboratively with our Business Development Managers (BDMs), spending a good proportion of your time out in trade to get closer to our BPs and add the right marketing value.
- Leading the regular BDM / marketing planning meetings ensuring there is progress between meetings.
- Be responsible for the regular BP newsletters (copywriting and content planning) and manage the specific database in Airship, our new CRM.
- Playing a key role in supporting with the delivery of trade events and shows which support our pub estate and engage our current BPs.
- Being the key conduit in the marketing and comms team responsible for coordinating all outgoing promotion and support of our tenants.
- Work closely with our insights and category manager to ensure tenants are privy to the latest industry trends and insights across hospitality.
- Help facilitate and deliver digital marketing training ensuring tenants are confident about driving maximum impact and engagement on their business social channels.
- Support with the marketing of tenant recruitment, working collaboratively with the operations team.
- Drive own brand engagement through creative assets (e.g. mobile bars), point of sale support and the Mastercellerman scheme to help showcase beer quality.
- Be responsible for the business partners’ listings on the main St Austell Brewery website and where relevant, ensure that tenants can be promoted across the main business social channels.
- Attend quarterly tenant round table events across the south west.
What we offer in return
- 25 days’ annual leave (plus 8 bank holidays)
- 30% discount on food & drink within the managed estate & visitors centre
- 50% discount on accommodation within the managed estate
- Fantastic training & career development opportunities
- Pension Scheme - 4% Employee and Employer. Can increase to 5% if required
- Cycle to work scheme
- Company bonus scheme
- Westfield Health cash plan – Claim money back for Dental, Eye Care, Physio etc
- Westfield Rewards – Shopping rewards
- Subsidised food from Hicks Bar (at Visitors Centre)
- Free Parking
Additional Info
St Austell Brewery is an Equal Opportunities employer, and we positively encourage applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We also welcome requests for flexible working.
Early applications are encouraged as we’ll review applications throughout the recruitment process and reserve the right to close the advert at any time.
Please note that we politely request no contact from recruitment agencies or media sales. Speculative CVs from recruitment agencies won’t be accepted, nor the fees associated with them.
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