Brand Director
| Posting date: | 19 April 2024 |
|---|---|
| Salary: | £90,000.0 to £102,000.0 per year |
| Additional salary information: | £80,000 - £95,000 + bonus & benefits |
| Hours: | Full time |
| Closing date: | 26 April 2024 |
| Location: | London, London, EC2V 6DN |
| Company: | Hays Specialist Recruitment |
| Job type: | Permanent |
| Job reference: | 4553888_1713540206 |
Summary
Your new company
A well-known company, specialising in the manufacture and sale of luxury watches. They have emerged as one of the world's leading watchmakers, with a portfolio of brands spanning across all market segments, from luxury to affordable fashion. Their portfolio encompasses some of the most iconic and influential brands spanning across all market segments, from luxury to affordable fashion. With a presence in nearly 200 countries, they maintain a strong global footprint, leveraging a network of subsidiaries, boutiques, authorised retailers, and e-commerce channels to reach customers worldwide. The company's strategic focus on international expansion and brand building has solidified its position as a dominant force in the luxury and fashion watch markets.
Your new roleAs the Brand Manager for X brand, you will be responsible for leading and executing the brand's overall strategy to drive growth and enhance brand equity. With a strong background in wholesale or retail, you will oversee all aspects of brand management, including product development, marketing initiatives, retail operations, and wholesale distribution channels. This role requires a strategic thinker with a keen understanding of luxury markets, consumer behaviour, and industry trends.
Strategic Planning and Execution:
- Develop and implement comprehensive brand strategies aligned with the company's objectives and market positioning.
- Drive revenue growth through effective product assortment planning, pricing strategies, and promotional campaigns.
- Identify new market opportunities and partnerships to expand the brand's reach and market share.
Product Development and Merchandising:
- Collaborate with product development teams to conceptualise and bring innovative and desirable products to market.
- Ensure product assortment reflects brand identity, market trends, and consumer preferences.
- Oversee merchandising strategies to optimise product presentation and maximise sales in retail environments.
Marketing and Brand Promotion:
- Lead the development of integrated marketing campaigns across various channels, including digital, social media, print, and events.
- Manage advertising budgets effectively to achieve marketing objectives and ROI targets.
- Maintain brand consistency and integrity across all marketing materials and touchpoints.
Retail Operations Management:
- Provide strategic direction for retail operations, including store design, layout, and customer experience.
- Monitor retail performance metrics and KPIs to identify areas for improvement and drive sales growth.
- Implement best practices in inventory management, pricing, and promotional strategies to optimise store profitability.
Wholesale Channel Development:
- Build and maintain strong relationships with wholesale partners, including department stores, specialty retailers, and distributors.
- Develop tailored sales strategies and programs to support wholesale accounts and drive sell-through.
- Collaborate with sales teams to ensure alignment on sales targets and objectives.
Brand Image and Positioning:
- Uphold and enhance the brand's prestige and reputation through consistent messaging and brand storytelling.
- Monitor market trends, competitor activities, and consumer insights to refine brand positioning and messaging.
- Represent the brand at industry events, trade shows, and press engagements to raise brand awareness and visibility.
What you'll need to succeed
- 7+ years of experience in brand management, marketing, or retail operations, preferably within the luxury or prestige segment.
- Strong understanding of wholesale and retail distribution channels, with a proven track record of driving sales growth and market share.
- Excellent leadership and communication skills, with the ability to inspire and influence cross-functional teams.
- Analytical mindset with proficiency in data analysis and performance metrics tracking.
- Passion for luxury brands, fashion, and design, with a keen eye for detail and aesthetics.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
- Fluency in multiple languages may be advantageous, particularly in international markets.
What you'll get in return
- Competitive salary, performance-based incentives, company car / car allowance
- Comprehensive health and wellness benefits package.
- Opportunities for professional development and career advancement within the company
- Employee discounts on luxury products within the portfolio.
- Dynamic and collaborative work environment with a passionate team of professionals.
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