B2B Marketing Executive
| Posting date: | 17 April 2024 |
|---|---|
| Hours: | Full time |
| Closing date: | 17 May 2024 |
| Location: | Dunstable, Bedfordshire, LU6 3RZ |
| Company: | Whitbread |
| Job type: | Permanent |
| Job reference: | 829829-1629 |
Summary
As a B2B Marketing Executive you'll be instrumental in supporting content creation and managing implementation across multiple channels. The channel scope is varied and extends across areas including: Sales, Web, CRM, PR and Partnerships.
You'll be collaborating with other teams within Customer Marketing and Sales to ensure that our customers are delivered the right message, through the right channel, at the right time to maximise revenue and customer experience.
Salary: £28,000 - £31,000
Location: Dunstable
Why you'll love it here
Healthcare: BUPA healthcare
Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands
Bonus: 10% company performance related bonusCheck out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/
What you'll do
You'll implement B2B content campaigns to retain managed clients including SME's, Corporates, Groups and TMC clients.
Develop sales support and educational content to support the acquisition and retention of existing clients.
Provide support for tradeshows, events and webinars. Working with the sales team agree calendar of events, create supporting marketing collateral, and attend where necessary.
Define strong business content on our own channel and work with digital teams to optimise the customer journey to maximise conversions to Business Booker and Business Account.
What we need
You will be creative, able to take the initiative and produce new ideas on different areas.
You'll have demonstrable marketing experience
Ability to work pragmatically with a strong sense of commercial awareness.
Experience of supporting and managing the ideation, production, implementation, and reporting of campaigns.
You will need to be independent and able to anticipate needs of different stakeholders.
Be part of the Commercial Team
Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It means analysing every little detail, spotting and overcoming barriers and working towards our ambitious plans. Think decision science, pricing, revenue and sales, and you're there. With a lot of doing to be done, you can be part of making big change happen across the globe. Bring your drive and enthusiasm, and we'll welcome you in.
#LI-SF1
You'll be collaborating with other teams within Customer Marketing and Sales to ensure that our customers are delivered the right message, through the right channel, at the right time to maximise revenue and customer experience.
Salary: £28,000 - £31,000
Location: Dunstable
Why you'll love it here
Healthcare: BUPA healthcare
Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands
Bonus: 10% company performance related bonusCheck out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/
What you'll do
You'll implement B2B content campaigns to retain managed clients including SME's, Corporates, Groups and TMC clients.
Develop sales support and educational content to support the acquisition and retention of existing clients.
Provide support for tradeshows, events and webinars. Working with the sales team agree calendar of events, create supporting marketing collateral, and attend where necessary.
Define strong business content on our own channel and work with digital teams to optimise the customer journey to maximise conversions to Business Booker and Business Account.
What we need
You will be creative, able to take the initiative and produce new ideas on different areas.
You'll have demonstrable marketing experience
Ability to work pragmatically with a strong sense of commercial awareness.
Experience of supporting and managing the ideation, production, implementation, and reporting of campaigns.
You will need to be independent and able to anticipate needs of different stakeholders.
Be part of the Commercial Team
Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It means analysing every little detail, spotting and overcoming barriers and working towards our ambitious plans. Think decision science, pricing, revenue and sales, and you're there. With a lot of doing to be done, you can be part of making big change happen across the globe. Bring your drive and enthusiasm, and we'll welcome you in.
#LI-SF1