Digital Marketing Lead
| Posting date: | 28 March 2024 |
|---|---|
| Salary: | £31,460 to £34,377 per year |
| Hours: | Full time |
| Closing date: | 27 April 2024 |
| Location: | HX1 3UZ |
| Company: | Calderdale College |
| Job type: | Permanent |
| Job reference: |
Summary
About Calderdale College
Calderdale College is the best college in West Yorkshire for student results and aims to be the hub of lifelong learning, offering individuals of all ages and backgrounds the opportunity to continually learn, grow and evolve throughout their lives.
Set in the heart of Halifax, we welcome around 5,000 students each year and employ approximately 500 colleagues. We have been shaping the futures of students for 130 years, and have ambitious plans for the future.
About Calderdale
Calderdale is an attractive place to work, close to areas of outstanding natural beauty that encompass thriving and diverse communities, with superb transport links and amenities on our doorstep.
Your role at Calderdale College
Are you a digital marketing expert looking to take the next step in your career? Calderdale College is on a journey to becoming a digital college and needs your help to take our marketing campaigns and activity to the next level.
Our award-winning Marketing & Recruitment department is seeking to hire a Digital Marketing Lead to roll-out our Digital Marketing Strategy for the College. This pivotal role will help to expand the capabilities of the Marketing & Recruitment department, bringing in experience with Google advertising, UX optimisation, email marketing, GA4 and much more.
This role will be responsible for driving student recruitment and brand awareness through digital marketing channels, working with the wider team to ensure the execution of engaging and tactful content that will deliver tangible outcomes.
Do you have…
Substantial experience running successful Google advertising campaigns
The ability to use GA4 to measure and report on campaign performance
The desire to grow social media accounts and improve engagement
The knowledge of creating exciting and fresh content that you can pass on to others
A driven attitude to be the best at what you do and have a passion for delivering the very best for your organisation
An ability to problem-solve and deliver innovative solutions to challenges
A confident and friendly approach and pride in the work you do
The perks:
You’ll join Prolific North’s 2023 Best In-house Marketing Team
Choose your own working hours with the option for days of home working
To join a college that is supportive and welcoming and celebrates success
FREE gym membership and parking
A varied workload that will keep you motivated
To develop and perfect your leadership skills through further learning and peer support
On-site Starbucks drinks every single day!
A competitive pension scheme
We are committed to safeguarding and promoting the welfare of young people and vulnerable adults and expect all staff and volunteers to share this commitment. Appointments are subject to a Disclosure and Barring Service check.
When we shortlist potential candidates, we will inform those who have been shortlisted that online search maybe conducted as part of the due diligence checks. The college will ensure to communicate the lawful basis on which this personal information will be collected.
To apply, please visit our website https://jobs.calderdale.ac.uk/or contact Human Resources, Calderdale College, Francis Street, Halifax, HX1 3UZ on 01422 399311 for further information.
“Engage People, Invest in Skills, Transform Lives”
Calderdale College is the best college in West Yorkshire for student results and aims to be the hub of lifelong learning, offering individuals of all ages and backgrounds the opportunity to continually learn, grow and evolve throughout their lives.
Set in the heart of Halifax, we welcome around 5,000 students each year and employ approximately 500 colleagues. We have been shaping the futures of students for 130 years, and have ambitious plans for the future.
About Calderdale
Calderdale is an attractive place to work, close to areas of outstanding natural beauty that encompass thriving and diverse communities, with superb transport links and amenities on our doorstep.
Your role at Calderdale College
Are you a digital marketing expert looking to take the next step in your career? Calderdale College is on a journey to becoming a digital college and needs your help to take our marketing campaigns and activity to the next level.
Our award-winning Marketing & Recruitment department is seeking to hire a Digital Marketing Lead to roll-out our Digital Marketing Strategy for the College. This pivotal role will help to expand the capabilities of the Marketing & Recruitment department, bringing in experience with Google advertising, UX optimisation, email marketing, GA4 and much more.
This role will be responsible for driving student recruitment and brand awareness through digital marketing channels, working with the wider team to ensure the execution of engaging and tactful content that will deliver tangible outcomes.
Do you have…
Substantial experience running successful Google advertising campaigns
The ability to use GA4 to measure and report on campaign performance
The desire to grow social media accounts and improve engagement
The knowledge of creating exciting and fresh content that you can pass on to others
A driven attitude to be the best at what you do and have a passion for delivering the very best for your organisation
An ability to problem-solve and deliver innovative solutions to challenges
A confident and friendly approach and pride in the work you do
The perks:
You’ll join Prolific North’s 2023 Best In-house Marketing Team
Choose your own working hours with the option for days of home working
To join a college that is supportive and welcoming and celebrates success
FREE gym membership and parking
A varied workload that will keep you motivated
To develop and perfect your leadership skills through further learning and peer support
On-site Starbucks drinks every single day!
A competitive pension scheme
We are committed to safeguarding and promoting the welfare of young people and vulnerable adults and expect all staff and volunteers to share this commitment. Appointments are subject to a Disclosure and Barring Service check.
When we shortlist potential candidates, we will inform those who have been shortlisted that online search maybe conducted as part of the due diligence checks. The college will ensure to communicate the lawful basis on which this personal information will be collected.
To apply, please visit our website https://jobs.calderdale.ac.uk/or contact Human Resources, Calderdale College, Francis Street, Halifax, HX1 3UZ on 01422 399311 for further information.
“Engage People, Invest in Skills, Transform Lives”
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.