PPC and Affiliates Manager
| Posting date: | 27 April 2024 |
|---|---|
| Hours: | Full time |
| Closing date: | 27 May 2024 |
| Location: | Hemel Hempstead, Hertfordshire, HP2 4YL |
| Company: | Bourne Leisure |
| Job type: | Permanent |
| Job reference: | req58952 |
Summary
PPC and Affiliates Manager
The benefits of working with us
- A fantastic opportunity for career development through externally recognised qualifications in addition to in-house training and development (Degree and Apprenticeship level)
- 20% discount for you, your family & friends across our Bourne Leisure brands; Warner Leisure Hotels and Haven Holidays (including further discounted breaks within
Warner for you, your family, and friends to use) - Access to numerous discount and offers with many national brands and retailers.
What will I be doing?
- The purpose of this role is to manage, optimise and scale our PPC, Affiliates and Meta-search digital channels to achieve target ROAS and tariff/revenue volume.
- The primary objective is to drive incremental new guests to Warner Hotels at an efficient cost per booking/ROAS.
- The secondary objective is to deploy the channels in most efficient and effective ways to support trading and commercial priorities.
- The role is suitable for a highly analytical and detail-oriented individual, who enjoys devising and executing channel strategies and tactics.
- We are looking for someone with significant PPC experience and who is up to date with the latest best practice in PPC management and optimisation.
- This role will manage a significant budget and be comfortable in working to commercial targets and KPIs
- We are looking for a senior specialist responsible for the strategy and the hands-on execution for these channels, and is confident and adept at both optimising performance and sharing analysis with senior stakeholders
What are we looking for?
- A PPC expert, used to working in a fast-paced business.
- Strong technical, hands-on PPC management and experience using a range of platforms to best mange the channels
- Understanding of digital marketing ecosystem and the role of PPC, Affiliates and Meta-search within it
- 5+ years of managing PPC accounts and budgets of significant size.
- Knowledge and experience of bid management technologies, preferably SA360
- Develops strong functional relationships with key stakeholders and suppliers.
- Ability to plan budgets and produce forecasts.
- Experience in Google AdWords and Bing Ads
- Strong Excel skills
- Strong Google Analytics skills
- Experience with google tag manager
- Experience running Performance Max campaigns
Diversity, equality, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share.
We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us at: Warner.leisurerecruitment@bourne-leisure.co.uk