Paid Social & Programmatic Manager
| Posting date: | 27 April 2024 |
|---|---|
| Hours: | Full time |
| Closing date: | 27 May 2024 |
| Location: | Hemel Hempstead, Hertfordshire, HP2 4YL |
| Company: | Bourne Leisure |
| Job type: | Permanent |
| Job reference: | req58954 |
Summary
Paid Social & Programmatic Manager
The benefits of working with us
- A fantastic opportunity for career development through externally recognised qualifications in addition to in-house training and development (Degree and Apprenticeship level)
- 20% discount for you, your family & friends across our Bourne Leisure brands; Warner Leisure Hotels and Haven Holidays (including further discounted breaks within
Warner for you, your family, and friends to use) - Access to numerous discount and offers with many national brands and retailers.
What will I be doing?
- The purpose of this role is to manage, optimise and scale our Paid Social and Programmatic digital channels to achieve target ROAS and tariff/revenue volume.
- The primary objective is to drive incremental new guests to Warner Hotels at an efficient cost per booking/ROAS.
- The secondary objective is to deploy the channels in most efficient and effective ways to support trading and commercial priorities.
- The role is suitable for a highly analytical and detail-oriented individual, who enjoys devising and executing channel strategies and tactics.
- We are looking for someone with significant Paid Social and Programmatic experience and who is up to date with the latest best practice in managing and optimising the channels.
- This role will manage a significant budget and be comfortable in working to commercial targets and KPIs
- We are looking for a senior specialist responsible for the strategy and the hands-on execution for these channels, and is confident and adept at both optimising performance and sharing analysis with senior stakeholders
What we are looking for?
- A Paid Social and Programmatic expert, used to working in a fast-paced business.
- Strong technical, hands-on Paid Social and Programmatic management and experience using a range of platforms to best mange the channels.
- Knowledge of Programmatic media and YouTube advertising
- Understanding of digital marketing ecosystem and the role of Paid Social and Programmatic within it
- 5+ years of managing activity across Paid Social and Programmatic, and budgets of significant size.
- Deep knowledge and experience of using the channel management platforms
- Develops strong functional relationships with key stakeholders and suppliers.
- Ability to plan budgets and produce forecasts.
- Experience in DV360 as well as other DSPs e.g. Quantcast
- Experience in Meta and Pinterest ads managers.
- Strong Excel skills
- Strong Google Analytics skills
- Understanding of digital attribution
- Knowledge of Creative production and what makes a good ad in each area.
- Experience with google tag manager.
Diversity, equality, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share.
We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us at: Warner.leisurerecruitment@bourne-leisure.co.uk