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Verbal Brand Experience Lead

Job details
Posting date: 16 April 2021
Hours: Full time
Closing date: 16 May 2021
Location: Manchester, M3 3AQ
Company: NatWest Group
Job type: Permanent
Job reference: R-00126568-OTHLOC-GBR-5FMAN097

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Summary

Join us as a Verbal Brand Experience Lead

  • You’ll be helping us to evolve and roll-out our brand and identity, with a key focus on verbal identity across all touch points
  • We’ll look to you to enable our marketing and delivery teams to deliver best-in-class communications and content, tailored to our positioning and identity
  • You’ll achieve excellent exposure in this role, as you’ll be acting as a key partner and stakeholder to ExCo members and wider teams across the bank

What you'll do

As a Verbal Brand Experience Lead, you’ll evolve the brand expression to ensure relevance, credibility and distinctiveness and make sure it’s executed consistently across all touch points.

Your role will also involve:

  • Leading the development and application of verbal identity across all touch-points
  • Providing brand consultancy across strategic brand challenges, collaborating with internal Communications & Marketing colleagues and wider business stakeholders throughout.
  • Monitoring and providing reporting of progress against key strategies and proactively identifying any actions that need to be taken as a result

The skills you'll need

We’re looking for someone with experience in developing brand strategy, with a particular focus on brand experience. It’s also crucial that you have strong experience in optimising tone of voice.

We’ll also expect you to have:

  • Significant craft experience in developing brand expression, including copywriting and tone of voice experience
  • Strong brand experience from an agency or brand background​
  • Excellent problem-solving abilities
  • Commercial experience with a comprehensive approach to decision making
  • Exceptional planning, organisation, and attention to detail
  • Strong communication and critical thinking skills

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