Digital Marketing Executive- E Learning Publishing Business - West London - £35,000
Your new company
We have partnered with a fast growing provider of video-based training and elearning resources for the care sector. Due to continued growth and success they are now looking for a Digital Marketing Executive to help grow the company the next level. Reporting directly to the Managing Director and working closely with the sales and customer service team this is a great opportunity for a digital marketing professional to take responsibility for all aspects of marketing whilst helping to grow the business. The business is expanding, launching many new products and a new eLearning Portal.
Your new role
You will drive product awareness and deliver high quality leads through various digital marketing channels including PPC, SEO, Social Media and Email Marketing. You will produce eye catching, compelling and SEO friendly copy around specific products and promote this via social media, the company blog and other digital platforms. You will use Google Analytics to measure and report back on the effectiveness of campaigns, using a data- driven approach you will continually optimise campaigns, maximising ROI. You will conduct market research and competitor analysis, ensuring the business always remains one step ahead of the competition. You will also create and edit marketing material using Adobe InDesign and Photoshop and manage the website via the CMS system (Big Commerce).
Key duties in the role:
- Google analytics
- Competitor analysis
- Social media management
- Email marketing
- Web CMS Management
What you'll need to succeed
To be successful you will have demonstrable experience in a similar Digital Marketing Assistant/ Executive role with a data- driven mindset the the ability to work using initiative, you will be self- motivated and results driven, with a desire to achieve beyond expectations.
What you'll get in return
In return you will receive an excellent salary of up to £35000 package with the ability to split your time between office and remote working, 23 days holiday and direct support from the MD and the Sales Manager for learning and development purposes
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.