Director of Marketing and Sales

Job details
Posting date: 02 October 2020
Salary: £50,500 per year
Hours: Full time
Closing date: 31 October 2020
Location: London, UK
Company: Cocoon Global Ltd
Job type: Permanent
Job reference:

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Opening date: 02/10/2020
Closing date: 31/10/2020

We are looking for a highly skilled Director of Marketing and Sales to help us promote our offerings and identify what our clients look for so we can create value for them. Our ideal candidate will have extensive marketing experience both within the UK and internationally and comprehensive knowledge of incubator branding and online operation. He/she will have the ability to lead a team and interact with clients on a regular basis. If you have an understanding of what makes people tick and want to deliver solutions that make a difference, we would love to meet you.

Objectives of this role:
• Implementation of the company’s marketing and communication strategy - including campaigns, events, digital marketing, space sales and PR;
• Develop incubator branding and corporate identity initiatives;
• Develop and implement marketing plans, including promotional calendars and programmes and other marketing projects;
• Lead the company’s sales team, enabling them to meet their objectives by providing them with appropriate tools, materials and presentations;
• Guiding the day to day activities of the company’s marketing team;
• Manage social media presence and direct programmes to improve social media reputation and recognition;
• Develop and manage marketing budgets and sales performance;
• Negotiate with media partners to guarantee advantageous contracts;
• Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.

Main duties and responsibilities:
• Lead the development of our marketing plans, working closely with clients, management, creative and content teams and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our services;
• Spearhead the strategic and tactical execution of marketing campaigns;
• Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programmes to drive interest and sales;
• Hold regular meetings with account managers to review pipeline, resolve challenges and present possible solutions, and provide ongoing training to ensure team consistently performs above standard;
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.

Skills and qualifications:
• Experience in marketing, advertising, or e-commerce;
• Experience in and connection with the Chinese market;
• Fluent in Mandarin and English;
• Excellent leadership, communication, and decision-making skills;
• Attention to detail;
• A background in finance would be desirable.

Salary: £50,500 per annum

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