Senior Brand Manager

Job details
Posting date: 25 October 2020
Salary: Not specified
Additional salary information: Competitive
Hours: Part time
Closing date: 16 November 2020
Location: Worksop, S80 3EG
Company: Wilko Retail Limited
Job type: Permanent
Job reference: 552235

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We are looking for an enthusiastic team member to join our Kin team as a Senior Level Brand Manager. Kin are based at our Support Centre in Worksop with a commitment to agile working (home working will be predominant during the current climate.) Kin is a brand new company developing product brands primarily within Home and Garden. It\'s a start up company which requires an entrepreneurial spirit and offers the chance to build unique new brands supported by the backing of a well established much loved brand, you guessed it wilko! And our new product brands will sell not just through wilko but through other retailers too.

As an experienced brand manager you’ll work as part of the small but highly driven brand team for Kin developing from scratch the brand proposition and brand strategies for all channels over a 3 to 5 year horizon. This role isn\'t for those looking to grow established brands, this is for brand marketers with the drive to develop and launch new brands, building long-term success through their commercial focus, market understanding and creative approach.

Taking huge pride in what you do, your role will involve analysing the brand, markets, competitors and consumer trends to develop and gain agreement for the short and long term strategic plan. As well as:

A key part of the role in establishing new brands will be to build brand equity by providing direction to all brand communication activities and sharing the brand vision across the organisation and externally.
Developing and maintaining brand metric\'s covering brand proposition, hierarchy, design, pricing, distribution, visual merchandising, promotional framework and communication.
Identifying opportunities for innovation and creating compelling, commercially viable new concepts for the product development pipeline.
Defining the product group ranging strategy including new listings and discontinuations, whilst influencing sourcing, procurement, quality and CSR initiatives to eliminate waste, maximise margin, quality and product availability.
Managing every stage of the new product development cycle including research and development, testing, packaging development, promotional planning and launch activation, delivering each project on time and on budget.
Reporting on the performance and brand health of each brand product group together with the status of major projects.

For this role we need someone who has a minimum of 5 years brand/product management experience, ideally in one of the categories this role will be involved in however this isn\'t essential. You\'ll be highly commercial with a strong consumer insight and analytical approach, actions based on data that during your career have produced excellent results. Being fluent in brand proposition, brand positioning, and product brand development you\'ll be comfortable liaising with a variety of stakeholders and external parties, bringing a high degree of maturity, confidence, and flexibility to respond to the opportunities within a dynamic, transforming business.

We know it’s not just about the role but how we can reward you too, so with every role comes a competitive salary, a brilliant rewards scheme, 33 days holiday entitlement (inc Bank Holidays) rising to 38 days after 5 years\' service, a great pension scheme, car allowance, an exceptional array of apprenticeships, wilko WOW flexible benefits (such as great discounts on shopping, days out, holidays, health and fitness and money-saving schemes to cut the costs of childcare), holiday homes and most importantly 20% team member and family discount in store and online at wilko.

We understand what’s important at work and with us, you can achieve a career with real meaning that puts your energy, ambition and individuality front and centre. With progression opportunities, brilliant training and a great set of benefits, it’s your chance to help shape where our business and your future goes next. We want you to be yourself here at Kin and wilko and we welcome applications from everyone and actively seek to build talented diverse teams at our Support Centre, Retail Stores and Distribution Centres. If you’re invited to an interview with us, we can make reasonable adjustments to our interview process according to your needs.

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