Consumer Technical Insight Expert

Job details
Posting date: 19 September 2019
Salary: Not specified
Additional salary information: Competitive Salary + Benefits
Hours: Full time
Closing date: 19 October 2019
Location: Liverpool
Company: Imperial Tobacco
Job type: Permanent
Job reference:

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Salary: Competitive + Benefits
Location: Liverpool, UK
Schedule Type: Permanent, full time

The role:
The role of Consumer Technical Insight Expert is to assist in advising and supporting the design and development of Next Generation Products (NGP) required for the company`s ambitious innovation programme and growth plans.
Consumer Technical Insights is a key part of Next Generation Product development. It brings consumer technical insights out of qualitative, quantitative and sensory consumer research to drive the delivery of outstanding innovations and preferred products in the market place.
The CTI Expert will work together with the CTI Manager and other insight and innovation functions to implement the right strategic consumer understanding for project delivery based on real consumer technical insights. To have impact on innovation programme, the CTI Expert needs to demonstrate a keenness for sensory and consumer qualitative & quantitative methods and a desire to learn how these can be applied effectively.
Due to our ambitious growth plans, we will be filling a number of positions covering this role description and have the opportunity to recruit candidates with different levels of experience. Pay and responsibility will reflect levels of experience and skills.

Key accountabilities:
Consumer & Product (Sensory) Insights for NGP Innovation
• Work together with the CTI manager and other multi-disciplinary project teams to deliver consumer and product insights to guide the development of superior consumer experiences by shaping and delivering on target attributes and benefits for NGP.
• Help propose, design and implement consumer research to assess the performance of product/pack prototypes on the key attributes and benefits.
• Interpret and share results ensuring a clear understanding of how these translate meaningfully to projects and brand strategy.
• Help to define and refine key consumer insights (preference drivers, segmentation, needs, etc.) to drive product development and innovation.
• Help to develop new research approaches to provide a deep and informed understanding of our consumers, consumers’ needs.
• Utilise understanding to effectively identify technical gaps and opportunities for further innovation.
Insight Generation and Translation into New NGP Opportunities
• Proactively leverage consumer, market and product insights and combine these with science/technology insights to identify opportunities for product innovation.
• Support projects involved in the creation of differentiating technology.
• Create actionable briefs to assist in strategic consumer understanding e.g. consumer preference maps and drivers of liking.
Excellence in Consumer Insight Techniques & Sensory Evaluation
• Keep abreast of internal and external developments in consumer research techniques and sensory evaluation methodology and apply knowledge for product improvement and innovation.
• Evaluate potential opportunities with scientific rigor and diligence to ensure applicability of insights to innovation.
• Identify sensory & consumer research needed to support project objectives.
• Delineate actionable insights and recommendations for project teams.
• Ensure full compliance with safety and ethical standards for product testing.

Skills & experience:
• BSc/ MSc/ PhD qualification or equivalent in human sciences (e.g. psychology, social science, food science, marketing).
• Extensive experience in a consumer (technical) insight role or MR agency with leading edge understanding of product testing.
• A keen interest and understanding in consumer and sensory research techniques (qual and quant) used for improved and new product development.
• Significant experience within FMCG, consumer health companies or market research.
• The ability to effectively turn consumer feedback into inspiring actions & recommendations.
• Experience in insight generation, deep consumer understanding, product evaluation and claims support studies.
• The ability to integrate sensory and consumer methods into broader research initiatives, integrate data and draw conclusions that can steer project briefs and business direction.
• Ability to work independently and as part of a team, always with a strong bias for action.

Next steps:
If you are interested in this position please apply through the link below.
Opening date – 19th September 2019
Closing date – 19th October 2019

Apply for this job