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Digital PPE Marketing Specialist

Job details
Posting date: 22 August 2019
Salary: £28,000 per month
Additional salary information: Annual Performance Bonus, Pension Contribution
Hours: Full time
Closing date: 21 September 2019
Location: London, UK
Company: Eartex
Job type: Permanent
Job reference: DPE1054

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Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
Manage end-to-end digital projects
Establish our web presence to boost brand awareness
Maintain a strong online company voice through social media
Liaise with Marketing, Sales and Product development teams to ensure brand consistency
Suggest and implement direct marketing methods to increase profitability
Monitor ROI and KPIs
Stay up-to-date with digital media developments
Led and managed a large outsource team including coders, user interface designers, project managers, writers, and PPC experts.
Developed new Paid Search strategy and directed execution of PPC campaigns that resulted in 109% improvement in paid search traffic and 151% improvement in conversation rate year over year.
Manages digital budgets and improves performance of Paid Search advertising and organic search traffic.
Utilizes A/B testing and multivariate analysis to improve conversion rate of website visitors.
Migrated email platform to Pardot's Marketing Automation platform. Set up connections between Pardot, SalesForce, Pipe Drive and created new email and drip campaigns.

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